A Brief History of Conversation: Advertising in the Social Space
Do you also need more space? Bank advertising can be different.
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Transcript of Do you also need more space? Bank advertising can be different.
Convention:
1. Bank advertising is boring.
2. Banks are seeing only their
interests.
3. Banks have to use “traditional”
media.
Background:
1. NLB bank is the biggest bank in
Slovenia.
2. In the past it was personification
of bank advertising convention.
3. It realizes its strategy to become
friendly bank step by step.
Challenge:
1. To connect: corporate bank
donation with product advertising.
2. To make something interesting
out of an usually quite boring media
– ATM window display - on one of
the city’s most frequent streets
reserved for pedestrians.
Solution:
To fill the whole ATM window
display with toys (which need more
space) and to integrate this solution
with our corporate donation to safe
houses and maternal homes.
Donation message: “We toys agree that we will move to safe houses and maternal homes to play with children.”