Do the De w
11
Do the Dew Ralph Aguirre Ivan Banos Jennifer Olguin Dennis Osorio *BEEEEEEEEH*
Transcript of Do the De w
Do the DewRalph AguirreIvan Banos
Jennifer OlguinDennis Osorio
*BEEEEEEEEH*
Background● Mountain Dew is a carbonated soft drink
produced and owned by PepsiCo.
● It was created by Barney and Ally Hartman brothers from Tennessee
● Mountain Dew was introduced into the world in 1940 in the United States
● They’re most recent released statistics shows that they own 6.7% of the U.S. soda market share.
Background
● Mountain Dew holds fourth place after big names such as Coca Cola, Diet Coke, and Pepsi
● The Hartman brothers created Mountain Dew as a joke, but when a bottler in a neighboring city asked for the rights they realised they had something real in their possession
● The brothers developed Mountain Dew in the 1930’s mixing soda in whiskey
Celebrity Partnerships
SWOT Analysis
1. Strong brand awareness, recall through memorable advertisements
2. Unique taste and clear positioning attracts a strong brand following
3. International brand with lot of resources to grow in the markets
4. Good distribution and availability of the product 5. Strong brand name of the parent company adds value
Commercial Recap
The woman starts to raise her stating “I don’t think I can do this!!” The detective responds with “It’s easy, he’s wearing a do-rag.”
While the lady is screaming, the goat taunts and states, “....get stitches. When I get out, I’m going to DEW you!!”
Original video
Controversy● Topic of conversation after a professor from Syracuse University spoke about it.
○ “The most racist commercial in history”○ Racial stereotypes○ Depiction of African-American male figures as criminals
● SCWAMP○ Whiteness○ All policemen are white, playing an authoritarian role○ The female victim is also white and is being depicted as submissive
● Misogyny○ Use of a goat with Tyler the Creator’s voiceover ○ Intimidating and disturbing
PRINT AD
The End
