Do Now: Define “Entertainment” SWBAT: Describe entertainment and develop examples for the...
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Transcript of Do Now: Define “Entertainment” SWBAT: Describe entertainment and develop examples for the...
Do Now: Define “Entertainment”
SWBAT: Describe entertainment and develop examples for the evolution of
entertainment
What is Entertainment?
Whatever people are willing to spend their money and spare time on
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Evolution of Entertainment and Entertainment Marketing
Beginning of Twentieth Century Audiences needed to travel to the
entertainment source Audience feedback was instantaneous and
live (think comedy shows) Technology distanced entertainers from
their audiences (pre-recorded television)
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“It’s Just a Fad”When _____ first came out, this was
many people’s response Early days of television and
marketingTelevision changed the marketing of
entertainment in a profound way.Television was black and white until
the 1960s.Color television was introduced in
1962.And now??
How does this affect marketing?
ILoveLucy
Influence of Television
Television ratings-Nielsen RatingsNumber of viewers the
programming attracted
How does this
affect
marketing?
SWBAT: Discuss the evolution of a product as it relates to entertainment
Change Accelerated
Advancements?Technology Improvements
InternetCable TelevisionSatellite Television
SWBAT: Discuss the evolution of a product as it relates to entertainment
Technology and Customer Feedback
Viewing the show-counted in the ratings
Texting a vote during a television show
Participating at home in game shows shown on television
Tweeting thoughts to newscasts
SWBAT: Discuss the evolution of a product as it relates to entertainment
Your Task
You will research the evolution of a certain form of entertainment
With a partner, design a poster board showing the evolution of your product
At least 4 pictures of the product. Caption each picture…describe its price, features, popularity, the year, etc.
SWBAT: Discuss the evolution of a product as it relates to entertainment
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1 2 3 4
Pictures 1 or more pictures some relating to product
2 pictures relating to product. Other pictures may be provided but not related
3 pictures directly relating to product
4 or more pictures directly relating to product
Captions Audience
Professionalism
Visually Pleasing