Blaggers Guide to Blogging and Social Networking

2.0:

What I will cover:

• Why use social networks?

• Look at different types of blogs and social networks

• Success strategies for using social networks

Why are blogs important?

• Technorati tracks over 70 million blogs • Over 120,000 blogs created every day• Over 1.4 million new blog posts every day• 22 of the 100 most popular websites are blogs• 51% of blog readers shop online• 200 million ex blogs create “dotsam” and

“netsam”

“It’s all about the conversation”

1. Blog on Blogger or Wordpress

Wordpress: Created in BirminghamBlogger.com: - http://digitalmediaexchange.blogspot.com/ Business blog - 4IP

2. Vlog - video blog

First day of work placement3. Flickr photo diary

Typepad: Inside a Black AppleClore Leadership Program

4. Twitter

http://www.twitter.com/susioneill

5. Blog on DMEX Ning group

Dmex Ning site

Flickr Creative Commons Images

Web 2.0

But aren’t all networks social?

“I want to connect with people who I have

something in common with and learn from and with them about the world. Blogging, like other social platforms from the bonfire to the pub, enables that.

- Pete Ashton www.ash10.com

Business Networking platformsLinkedInTwitterFacebookSpecialist networks DMEX Ning

Social networking success strategies:

• Gain profile (frequency strategy)• Share knowledge to be seen as an expert• Solve your problems/solve others problems• Informal talk to build trusted relationships• Small time-blocks for long-term investment

Social networking success strategies:

• Seed and share• Add value• Have fun• Value your time

Success stories:

Steve Lawson – Bass 2.0

Leanda Ryan

When social networking goes wrong:

the twitter v FedEx saga

Thanks

Contact Me:

susi@thewhiteroomcec.com

Tel: 07981 222799

Twitter: www.twitter.com/susioneillSkype: susi.oneill

Blog: www.digitalconsultant.co.uk