Dmc overview

ARMYMOBILE.COM NAVYMOBILE.COM AIRFORCEMOBILE.COM MARINESMOBILE.COM COASTGUARDMOBILE.COM©

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A NEW MOBILE PLATFORM FOR MILITARY PERSONNEL, VETERANS AND THEIR FAMILIES

SAVE MORE – GET MORE – DO MORE

DEFENSEMOBILECORP

ARMYMOBILE.COM NAVYMOBILE.COM AIRFORCEMOBILE.COM MARINESMOBILE.COM COASTGUARDMOBILE.COM

SAVE MOREGET MOREDO MORE

20-30% off AT&T, Sprint and Verizon

Custom Applications, Mobile Wallet, Mobile Banking, Affinity Program, Rewards

Hiring Veterans First – 100% of customer care agents will be veteransGoal to hire 30% Service Disabled Veteran in customer careCommitment: Donate 10% of Profits to improve the lives of veterans in need


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COMPANY

• Defense Mobile Corp. is led by an experienced management team of wireless technology and mobile commerce executives, retired military personnel and entrepreneurs who have built companies that provide services to the Department of Defense—all with proven track records of success.

• DMC team includes industry leaders - Phil Prouty the co-founder of Simple Mobile (sold to AmericaMovil 2012) and Peter Lurie co-founder of Virgin Mobile USA (sold to Sprint 2009) and SVP of Online & Mobile Partnerships and Investments for American Express.

• Headquartered in New York City with planned presence in Washington, DC and San Diego by end of 2013.

• DMC has raised seed funding to date of $500,000.

COMPANY

ARMYMOBILE.COM NAVYMOBILE.COM AIRFORCEMOBILE.COM MARINESMOBILE.COM COASTGUARDMOBILE.COM

OUR PLANContinuously improve pricing, service, capabilitiesProvide superior service for those who have served and their familiesFocus on having a positive impact on the Community we servePartner with those who can help us have a positive impact our members


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TARGET MARKET DEMOGRAPHICS

51.6 million - active duty military, veterans and family members.

Median income— 33% higher than average U.S. income.

94% (of active duty military categorize themselves as being extremely loyal to the U.S military branch in which they served.

86% male, 14% female

78% white, 12% African American, 6% Latino, 4% Asian American and others.

Average age: 52 – veterans 28 - active duty

52% married

73% have children

92% have high school diploma – higher than national average.

FOCUS ON ACTIVE DUTY & VETERAN COMMUNITY


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COMMUNICATIONS

• A highly differentiated mobile communications offering — not a prepaid only model competing on price.

• Nationwide 4G mobile services leveraging MVNO partnership with both Sprint and AT&T. Will add additional partners in late 2013/2014.

• DMC services will not be distinguished solely by price

• Innovative Fixed Monthly Rate plans with a focus on higher usage family share plans and unlimited talk, text & data that compete effectively with both postpaid and prepaid competitors.

• Less expensive plans starting at $20 to compete with lower usage prepaid offers, without attracting lowest-usage, occasional customers preferring daily and per-minute pricing.

• Projected 50/50 mix of contract and no-contract customers driving ARPU of $44

PROVIDE SUPERIOR MOBILE SERVICE AT A DISCOUNT


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OUR PLANS• Innovative Fixed Monthly Rate plans, all available with or without a two-year

contract.– Contracts provide lower prices on devices.

• Plans are flexible, straightforward and cost competitive with both prepaid and postpaid providers.

• Higher usage plans are available for sharing among family members.• Lower cost plans starting at $20• Competitive Mobile Broadband plans

COMMUNICATIONS - OUR PLANS


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FAMILY SHARE PLANS

• DMC will offer aggressively priced share plans also with or without a contract. Nearly all larger prepaid carriers ignore this growing segment

DAILY & MONTHLY PLANS AVAILABLE UNDER $30

• DMC will offer two plans for under $30 to capture the lower end of the market.

COMMUNICATIONS - HOW WE COMPARE

Verizon AT&T Boost

Defense

Mobile

Defense

Mobile AT&T Sprint

H2O Wirele

ss

H2O Wirele

ss

Virgin

Mobile

Virgin Mobile Cricket

TracFone

TracFone Net10

Plans: Daily Daily Daily Gophon

e PayLo PayLobasic phones

only

Price $1.99 $2.00 $2.00 $20 $30 $30$29.9

9 $30 $30 $30 $20 $25 $20 $30 $30

Voice Min.

Unlimited

Unlimited

Unlimited 250 1000 250 200

Unlimited 600 1500 400 Unlimited 125 200 500

Messages$0.02/text

Unlimited

Unlimited 250 1000

Unlimited 0

Unlimited 0 1500

$0.015/text Unlimited 125 200 0

Data$0.99 day

$0.01/5kb

Unlimited 50 MB 100 MB

$0.01/5kb 0 0 0 30MB $1.5/MB Unlimited 0 0 0

Expiration 1 1 1 30 30 30 30 30 90 30 30 30 30 30 30


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DEVICE STRATEGY• Competition among device manufacturers and

standardized 4G LTE technology will drive smartphone costs lower.

• DMC will offer attractive devices at prices competitive with prepaid and postpaid providers.• DMC will enter direct deals with OEMs and purchase

devices opportunistically on spot market.

• DMC will provide substantial subsidies on all devices.

• Device lineup to include: iPhone 5, HTC ONE, Samsung Galaxy 4S, Blackberry Q10, Nokia Lumina 928

• BYOD -Some DMC customers may bring a CDMA or GSM device• This will decrease CPGA, but half of those customers will

purchase devices over time, lowering churn but increasing CCPU.

• Will charge low activation for no-contract customers who bring GSM device.

• During activation, customers will download DMC Apps and connect to DMC mobile community.

• Support for “Locked” AT&T devices with DMC SIM based offerings

PROVIDE THE MOST POPULAR DEVICES


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MiliSource will deliver highly valuable program and eligibility information pertaining to a vast array of Veteran benefit and assistance programs• DMC will deliver veteran/military valuable

information, including eligibility requirements and enrollment instructions, for government sponsored health, finance, education, employment and housing assistance programs directly through our mobile app on the handset.

• The MiliSource App, branded by branch, will include a tab for relevant community resources sorted by status.

• Preloaded apps from VA (Veterans Admin), TriCare (military health care), American Legion, GI Bill (education grants), American Military University, MyCAA (Career Advancement Assistance), USO and many more.

• Daily “Did You Know?” feature will push a short detailed informative SMS message about specific high-value programs for active or retired military families, according to user profile.

• Custom ring tones for each branch

DELIVER VALUABLE APPLICATIONS & COMMUNITY SERVICES


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MILIPAY: A SIMPLE PLATFORM LINKING MOBILE BANKING, PAYMENTS, AND CASH REWARDS

BANKING• FDIC-insured account with no minimum balance • Access to ATMs without fees• Mobile and online bill payments• Direct deposit and remote check deposit• Mobile and online account access and management• Master-subordinate account structure for kids

PAYMENTS• MiliPay-branded debit card linked to bank account • Peer-to-peer payments

COMMERCE & LOYALTY• Special deals and offers from merchants targeting military/vets, with

additional cash rewards, generating revenues for DMC.• Discounts on bills from participating recurring billers such as utilities.

To drive adoption, customers will receive a Milipay account with $10 in a mobile wallet linked to a bank account with a debit card.

PROVIDE MOBILE COMMERCE & BANKING - MILIPAY


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COMMERCE FOR A CAUSE

• DMC will make meaningful donations, and, once profitable, distribute 10% OF CORPORATE PROFITS, to individuals and not-for-profit organizations that focus on improving the lives of veterans and military families nationwide.

• We will always strive to make a true and lasting difference in the lives of those who have served and sacrificed.

• Target organizations include: PTSD Foundation of America, The Helping Heroes Foundation, Operation Homefront, Fisher House, and the Fallen Heroes Foundation.

GO-TO-MARKET - COMMERCE FOR A CAUSE


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STRATEGIC RESPONSE TEAM• DMC will provide superior service and support with Strategic Response Teams

lead by U.S military veterans.• The DMC Customer Care Center will be staffed with 100% military veterans. • Representatives will acknowledge their service background when responding to

calls:

“Good morning, My name is Ryan Smith, retired Staff Sergeant, U.S Army 75th Ranger Regiment, Fort Benning, Georgia, retired 2008, who am I speaking with and how may I help you….”

CUSTOMER CARE


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IT INFRASTRUCTURE & SYSTEMS

ROBUST CARRIER GRADE INFRASTRUCTURE & SYSTEMS• DMC will outsource much of its backend systems to Amdocs the largest

software and services company in the telecommunications industry. Amdocs currently provides outsourced operations for organizations including: Sprint, T-Mobile, AT&T, America Movil, Dish Network, Virgin Mobile, U.S Cellular, Rogers, Telefonica and Vodafone.

• Fully redundant system• On-line charging• Customer Care management• Resource Manager and Voucher Mgt• Dealer/Reseller POS Support• USSD Gateway (MAP)• Real-time Reporting (SS7)• Diameter interface (Gy)• SMS Gateway (SMSC)• Workflow Engine• Payment Gateway integration• Financial systems integration• Vertex Tax system• AlaTax Corp. Remittance

Dmc overview

Technology

Transcript of Dmc overview