Disposable Hygiene Market and the Power of Female Consumers
12
DISPOSABLE HYGIENE MARKETPLACE AND THE POWER OF FEMALE CONSUMERS OUTLOOK PLUS LATIN AMERICA 2017 Elton Morimitsu Research Analyst – Brazil
-
Upload
euromonitor-international -
Category
Business
-
view
403 -
download
3
Transcript of Disposable Hygiene Market and the Power of Female Consumers
DISPOSABLE HYGIENE MARKETPLACE AND THE POWER OF FEMALE CONSUMERSOUTLOOK PLUS LATIN AMERICA 2017
Elton Morimitsu
Research Analyst – Brazil
© Euromonitor International
2
A trusted business intelligence source helping clients make informed decisions
Twelve offices located around the world
Cross country comparable data
800+ analysts in 80 countries
Euromonitor InternationalABOUT EUROMONITOR INTERNATIONAL
GLOBAL DISPOSABLE HYGIENE
MARKETPLACE
REGIONAL PERFORMANCE
FEMALE CONSUMER: DIVERSITY AND
ADVERSITY
NO “ONE” WOMAN
CASE STUDY: BRAZIL
KEY TAKEAWAYS
© Euromonitor International
4
Total retail sales of disposable absorbent hygiene products amounted to USD 94 billion
globally in 2016
Retail sales are projected to reach USD 114 billion by 2021
The industry continues to see positive growth trajectory
GLOBAL DISPOSABLE HYGIENE MARKETPLACE
0,0
0,5
1,0
1,5
2,0
2,5
3,0
3,5
4,0
4,5
0
10.000
20.000
30.000
40.000
50.000
60.000
Nappies/Diapers/Pants Sanitary Protection Personal Wipes Adult Incontinence
% C
AG
R g
row
th
US
D m
illi
on
Global retail disposable hygiene product sales in USD mn, constant value, fized ex rate (2016 - 2021)
2006 2011 2016 2021 CAGR 2016 - 2021
© Euromonitor International
5
Global baby diapers: marketing, innovation, affordability
GLOBAL DISPOSABLE HYGIENE MARKETPLACE
0
1
2
3
4
5
6
2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Retail value, US$ constant, 2016 fixed exchange rate Retail volume
World, nappies/diapers/pants, retail sales, % y-on-y growth, value and
% g
row
th
CMPC´s Soft Dreams, Mexico Aldi´s Little Journey, USA Hayat´s Molfix, Africa
© Euromonitor International
6
Global sanitary protection: from premium to affordable
GLOBAL DISPOSABLE HYGIENE MARKETPLACE
0
0,5
1
1,5
2
2,5
3
3,5
2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Retail value, US$ constant, 2016 fixed exchange rate Retail volume, million units
World, sanitary protection, retail sales, % y-on-y growth, value and volume, 2015-2021
Cora Tampons, US Go! pads, Rwanda Lady Care and Always, Nigeria
© Euromonitor International
7
Global personal wipes: from premium value-added to private label
GLOBAL DISPOSABLE HYGIENE MARKETPLACE
0
0,5
1
1,5
2
2,5
3
3,5
4
4,5
5
2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Retail value, US$ constant, 2016 fixed exchange rate Retail volume
% g
row
th
World, personal wipes, retail sales, % y-on-y growth, value and volume,
Cosmetic wipes, L´Oreal Brazil Cosmetic wipes, Private Label Brazil Moist toilet wipes, KC Latin America
© Euromonitor International
8
Global incontinence: from mere clinical message to lifestyle
GLOBAL DISPOSABLE HYGIENE MARKETPLACE
0
2
4
6
8
10
2015-16 2016-17 2017-18 2018-19 2019-20 2020-21
Retail volume, million units Retail value, US$, constant, 2016 fixed exchange rate
World, adult incontinence, retail sales, % year-on-year growth, value and volume growth,
GLOBAL DISPOSABLE HYGIENE
MARKETPLACE
REGIONAL PERFORMANCE
FEMALE CONSUMER: DIVERSITY AND
ADVERSITY
NO “ONE” WOMAN
CASE STUDY: BRAZIL
KEY TAKEAWAYS
© Euromonitor International
10
In 2016, total retail sales of disposable absorbent hygiene products amounted to USD 11
billion in the region, posting a flat performance versus 2015
Retail sales of adult incontinence and personal wipes see growth despite difficulties
Latin America affected by sales in Argentina, Brazil and Mexico
REGIONAL DIVERSITY
0,0
1,0
2,0
3,0
4,0
5,0
6,0
7,0
8,0
9,0
10,0
0,00
1.000,00
2.000,00
3.000,00
4.000,00
5.000,00
6.000,00
7.000,00
8.000,00
9.000,00
Nappies/Diapers/Pants Sanitary Protection Adult Incontinence Personal Wipes
% C
AG
R g
row
th
US
D m
illi
on
Latin America retail disposable hygiene product sales in USD mn, constant value, fixed ex rate (2016 - 2021)
2006 2011 2016 2021 CAGR 2016 - 2021
© Euromonitor International
11
Unmet potential in the region: Brazil and Mexico make up nearly half
REGIONAL DIVERSITY
Brazil’s estimated unmet market potential at over US$2 billion, followed by Mexico at over
US$950 million
Recent economic downturn impacted growth in both markets
This is a short version of the presentation. In order to receivethe complete version, please contact us at:
