Global Market Research Report : The brazilian personal hygiene market what consumers use and why
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Transcript of Global Market Research Report : The brazilian personal hygiene market what consumers use and why
Report: The Brazilian Personal Hygiene Market What Consumers Use and Why
Category: Consumer Goods
www.researchonglobalmarkets.com
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• Publish date: 31st Oct, 2013
• Number of slides: 66
• Geographic coverage: Brazil
• Available format: PDF, CD, Hardcopy
• Price for Single User License: USD 3,995
• Price for Site License: USD 7,990
• Price for Global User License: USD 11,985
• Delivery Time: Within 1 business day
• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google
Wallet, PayPal
Report Details
Report: The Brazilian Personal Hygiene Market What Consumers Use and Why
www.researchonglobalmarkets.com
• Marketers in the personal hygiene market face a major challenge
• Key to effective targeting is knowing the value of specific consumer
groups and being able to quantify the impact of consumer trends
• High levels of usage of such products mean that in volume terms the
market is highly developed
• Population growth will therefore likely have a key role in shaping
future usage volumes, but for value growth, marketers are likely to
need to find ways of offering value-added, premium products
• Consumers uptake of products and the influence of consumer trends
are fundamental causes of change in markets
Report Insights
Report: The Brazilian Personal Hygiene Market What Consumers Use and Why
www.researchonglobalmarkets.com
• Overall penetration of private labels in the personal hygiene market
in Brazil remains less than 3% by volume
• Brazilian consumers prefer branded products in this category
• Top five organized retailers of personal hygiene products in Brazil
account for more than 80% of volume sales, showing a high degree
of consolidation
• In particular, as people age they appear to seek out products that
either meet their beauty needs or their desire for products that offer
new experiences when used
• Effectively targeting these areas are likely to be key battlegrounds in
terms of product positioning between brands in the future
Report Insights (Continued)
Report: The Brazilian Personal Hygiene Market What Consumers Use and Why
www.researchonglobalmarkets.com
• Consumer data, based upon proprietary surveys and then consumer
group tracking and modeling for the following specific categories: Antiperspirants and Deodorants
Soap
Bath and Shower Products
• Detailed consumer segmentation covers consumer groups, consumer
trends and consumption frequency for each product category
• Consumer penetration for brands and private label in addition to
subsequent consumer tracking and modeling
• Unique retailer choice data at the product category level in organized
sector in addition to consumer tracking and modeling
Report Coverage
Report: The Brazilian Personal Hygiene Market What Consumers Use and Why
www.researchonglobalmarkets.com
Table of Contents
• Introduction
• Methodology
• Consumer Segmentation, Group Value and Trend Influence
• Consumption Analysis
• Brand versus Private Label Uptake
• The Share of Consumers Influenced by Trends
• Consumption Impact: Market Valuation
• Retailer Choice and Category Share of Organized Retail
• Appendix
Report: The Brazilian Personal Hygiene Market What Consumers Use and Why
www.researchonglobalmarkets.com
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