Disney – Analyzing consumer markets

• Founded by : Walt Disney and Roy Disney

• Founded in Year : 1923

Brand values

• Trust

• Fun

• Quality entertainment

Main target : Core family audience

Business segments

Interactive Media.

Media Networks

Consumer products.

Studio Entertainment

Parks

Greatest challenge• Heritage vs. Innovation vs. relevance

Solution for Challenge

• DISNEY DIFFERENCE

Present focus

• “Let the memories begin”

CASE QUESTIONS

Q1• What does Disney do best to connect with its

core consumers?

• Consumers of all ages and cultures

• Customer service

• Diversity

• “Core value”

Risks

• Changing consumer taste

• High-cost maintenance for software upgrade

Benefits

• Customer feedback

• Little Mobile technology helps customers

Recommendations

• Focus on changing trends

Summary

Journey of Disney Challenges Solution for challenge Risks Benefits

DisclaimerCreated by Vamsi Krishna , IIIT Allahabad during a marketing internship by prof. Sameer Mathur, IIM Lucknow.