SUCCESS

STORY

WE LOVE

CARTOONS

FEEL THE

MAGIC

Walt Disney(December 5, 1901 - December 15, 1966)

Roy Oliver Disney(June 24, 1893 – December 20, 1971)

MASTERMINDS

The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of

brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and

related products in the world

MISSION

HISTORY

The Walt Disney CompanyHas the following business segments:

Media Networks Parks and Resorts

Studio EntertainmentConsumer Products and Interactive Media

BUSINESS

Media Networks comprise a vast array of broadcast, cable, radio, publishing

and digital businesses across two divisions – the Disney/ABC Television

Group and ESPN Inc

MEDIA NETWORKS

P

A

R

K

S

A

N

D

R

E

S

O

R

T

S

Walt Disney Parks and Resorts is one of the world’s leading providers of

family travel and leisure experiences, giving millions of guests each year the

chance to spend time with their families and friends

STUDIO ENTERTAINMENT

For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today, the Studio brings quality movies,

music and stage plays to consumers throughout the world

From toys, apps and apparel to books and games, Disney Consumer Products and Interactive Media brings our

company’s stories and characters to life through innovative and engaging physical products and

digital experiences

DISNEY CONSUMER PRODUCTS

AND INTERACTIVE MEDIA

What does Disney do

best to connect with

its core consumers?

The brand success of Disney is that it connects

with its consumers emotionally and this has

helped the people to gain a lot of trust over them

Disney’s greatest challenge today is keeping a 90-year old brand relevant and current to its

core audience while staying true to its heritage and core brand values

What are the risks

and benefits of

expanding the

Disney brand in

new ways, such as

video games or

superheroes?

The BENEFIT would be, the more it expands, the more its popularity

and customer-base increases. It has been able to make itself relevant to

the new generations in spite of being a 90-year old brand.

The RISK of high investment and greater competition. The RISK of

adjusting to the ever changing global or regional economic

markets. Another RISK is to keep pace with the changing society and

technology.

RECAP•MASTERMINDS

•MISSION

•HISTORY

•BUSINESS•Media Networks•Parks and Resorts•Studio Entertainment•Disney Consumer Products and Interactive Media

•MINI CASE ANALYSIS

DISCLAIMERCreated by Shivahari Suthan T M, PSG College of Technology during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow