Disney : The Story of Fun

My story

My childhood friends

It all started in 1923 by Walt Disney

FUN FAMILY ENTERTAINMENT

Disneyland

What Did

Disney

Do

Best?

1. Entertainment for all

2. Good Knowledge Of Consumer MINDset

3. Sales & Advertisements

4. This H it Show

5. Disney Merchandise & Consumer Products

6. Disney Technology

7. Disney & Social Media

RISKS !!

•Staying True To its Legacy

• High Competition & Greater investments

•Dip in World Economy

Summarising..

Disney: A Story of Fun

What did Disney do

Best?

Risks!

Disclaimer

Created by Swapnil Kumar Singh, IIT Madras during marketing internship by Prof. Sameer Mathur, IIM Lucknow