Discovery, re-use, engagement – major online trends in ...€¦ · Discovery, re-use, engagement...
Transcript of Discovery, re-use, engagement – major online trends in ...€¦ · Discovery, re-use, engagement...
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Discovery, re-use, engagement –major online trends in Finnish museums
MAI-tagung 201630. Mai 2016, Hamburg
Tapani SainioSenior adviser
National Board of Antiquities
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Trends covered in this presentation
Discovery: cooperationbetween museums, librariesand archives
Re-use: publishing collectionsas re-usable open data
Engagement: engaging visitorsthrough social media.
Discovery
Reuse
Engagement
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Finnish museums
150 museums run on a full-time basis with at least oneprofessional employee.
5,6 million visits in 2015
Plus hundreds of local and spezialised museums.
Museum Card was launched 2015: Access to 200 museums,60 000 sold cards & 334 000 visits in one year.
Finnish Museum statistics 2015
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Discovery
The National Digital Library (2008-) aims to ensure thatelectronic materials of Finnish culture and science are managedwith a high standard, easily accessed and securely preservedwell into the future.
Finna portal (www.finna.fi) gives access to the collections and services of Finnish museums, libraries and archives.
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National Digital Library
=FINNA
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Talking about discovery…
Metadata of Finna is available via API and licensed under CC-0
Some of the content is also lisenced under open licenses – allowing this kind of things:
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Reuse
CC-BY AvoinGLAM
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Challenges related to open content
OpenGLAM Benchmark Survey 2015;Sainio, Riikka 2015
No Undecided YesTime effort and expense related to the digitization of holdings 2 % 0 % 98 %
Time effort and expense related to properdocumentation of the content 2 % 2 % 96 %
Technical challenges 17 % 14 % 69 %Time effort and expense related to rights clearance 17 % 21 % 62 %
Unknown copyright holders 26 % 24 % 50 %Third party copyright holders unwilling to release content under a "free" license 35 % 17 % 48 %
Challenges related to staff skills 25 % 29 % 46 %Difficulties to track the use of the content 34 % 34 % 32 %
N=44-48 museums
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OpenGLAM Benchmark Survey 2015;Sainio, Riikka 2015
Benefits and opportunities of open contentNo Undecided Yes
to improve the visibility or perceived relevanceof the institution 2 % 8 % 90 %
to improve the discoverability of the institutions holdings 2 % 10 % 88 %
to attract new users 10 % 4 % 86 %for the institution to better fulfill its coremission 6 % 12 % 82 %
To make content more easily available to existing users 6 % 14 % 80 %
to improve interactions with users 6 % 14 % 80 %to facilitate networking among heritage institutions 2 % 21 % 77 %
to enhance transparency and accountability 6 % 20 % 74 %to reduce legal complexity 19 % 30 % 51 %
N=47-49 museums
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Strong community supporting reuse
Hack4fi - Hack your heritage hackathons
CC-BY Teemu Perhiö
Women's Day Editathon"One Hundred Women to Wikipedia"
CC-BY AvoinGLAM
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Engagement: social media
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Dimensions of Social Media
Heinonen Janne, Hirvonen Sanna 2016Visser, Jasper 2012
Outreach / widening the audience
Connecting people with museum and raising interest
Being easily approachable
Bringing heritage and artwhere people are
Engagement / deepening the relationship
Aiming at interaction, encouraging to participation
Turning people into enthusiasts
e.g. crowdsourcing
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Social Media Tools in Finnish Museums
29.5.2016 Maija Meikäläinen Toivonen, Jari 2016N=94
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strongly agree; 69; 23
%
slightly agree; 110;
36 %
undecided; 43; 14 %
slightly disagree; 56;
19 %
strongly disagree; 25; 8 %
”When I’m following a museum on socialmedia, I consider
myself as a visitor likevisiting a physical
exhibition”
N=303
Results from online customer survey 1/2
Toivonen, Jari 2016
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”Museum’s content on social media increasesmy interest in visiting
that museum”
strongly agree; 180;
59 %slightly agree; 99; 33 %
undecided; 15; 5 %
slightly disagree; 5; 2 % strongly disagree; 4; 1 %
Toivonen, Jari 2016 N=303
Results from online customer survey 2/2
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How to build strong online presence by combiningthese practices?
Well here’s an example from Helsinki City Museum:
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Finna as the primary channel for publishing themuseum’s collections…
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…all content licensed under CC-BY allowing re-use, in apps such as Sift.pics…
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…and widely used by museum itself and itscommunity in commenting topical issues.
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Project “Finland eats and drinks” collected photos related to the everyday food culture of everyday
people through their webpage.
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Some of that material became part of the image collections of the National Board of Antiquities
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The closest gallery may be in your pocket
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“Pocket gallery” by Finnish Museum of Photography: Invited artists took over museums Instagram account and posted their artworks into the gallery.
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To conclude…
We need sustainable infrastructures: repositories, guidelines, standards, preservation solutions.
The best strategy to really make use of heritage’s potentialis to license the content as openly as possible.
Social media allows us to move from one-waycommunication to interaction – let’s use this opportunity!
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References• Finnish Museum statistics 2015: https://www.museotilasto.fi/• Heinonen Janne, Hirvonen Sanna 2016: Museotyö somessa
http://www.slideshare.net/SannaHirvonen/museoty-somessa-59410191 (FI)• OpenGLAM Benchmark Survey 2015:
https://outreach.wikimedia.org/wiki/GLAM/OpenGLAM_Benchmark_Survey• Sainio, Riikka 2015: Museot ja avoin data - näkökulmia kulttuuriperintöaineiston
avaamiseen: https://www.theseus.fi/handle/10024/102037 (FI)• Toivonen, Jari 2016: Sosiaalinen media suomalaisessa museokentässä (FI)• Visser, Jasper 2012: Engagement and Outreach
http://themuseumofthefuture.com/2012/04/09/engagement-and-outreach/
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For more information, please contact:[email protected] orhttps://twitter.com/TapSq
This presentation is available at http://www.slideshare.net/TapaniSainio
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Dieser Vortrag wurde gehalten anlässlich der MAI-Tagung 2016 am 30./31. Mai 2016 im Internationalen Maritimen Museum Hamburg. Die MAI-Tagung 2016 ist eine Kooperationsveranstaltung des LVR-Fachbereichs Regionale Kulturarbeit, dem Internationalen Maritimen Museum Hamburg und des LVR-Archivberatungs- und Fortbildungszentrums. Weitere Informationen unter: www.mai-tagung.de Anmeldung für den Newsletter: www.mai-tagung.de/MAI-Ling