Welcome to the PremierIMSnewsletter, “NEW Momentum.”The word Momentum and this

image tell the story of almost everymarketer in business today. We love thisguy fearlessly leaping his way to the top.This is the story of PremierIMS and ourdetermination to help every customerachieve “NEW Heights” – while overcomingeconomic challenges. While many weredealing with hurricane Ike, floods and thefinancial meltdown last fall, Norm Pegramwas building a new business model bymerging International Mailing Systems withThe Premier Company to form PremierIMS.The new company was immediately positioned to help customers regain theirown momentum in challenging times with full service Printing, Database, Printon Demand, Mailing and Fulfillment.

Certainly, you have choices. Every advertising media is important. Studies haveshown that Direct Mail increases the value of integrated programs along withprint ads, e-mail, search and online. According to a recent Ad Age CustomPublishing Report survey, 64.4% of marketers believe Direct Mail remainsextremely important in customer acquisition and 70% of people surveyedprefer mail for receiving unsolicited information from unfamiliar companies.Best of all, Direct Mail creates action as one of the best drivers of websitetraffic as well as store or location traffic.

We hope you will join us for upcoming adventures with our New Momentum series, designed to givecustomers NEW ideas about how to take advantage of Direct Mail Marketing. Our first feature is thisnewsletter. Newsletters that instruct and inform with valuable information can be like having your bestsales person in every home or office. Informational newsletters are our specialty.

Call PremierIMS for your next newsletter. From design to print and delivery – we can make it happen!

You will surely ask? How could the postage increasebe good?

In reality, postage is very likely a small part of your spendingbudget. Size, ink, paper, stamps, tabs, design, address area,aspect ratio, list automation and barcode addressing allcome into play when you are organizing your mailings.This reminds of the joke about the person who orders ahot fudge sundae and asks the waiter to “hold the cherry”because he is on a diet.

According to the USPS, they are inundated with almost10 billion undeliverable mail pieces annually resulting in$1.6 billion in loss for the USPS and more than $6 billionin waste for mailers.

Now is the time to take advantage of the increase as a wayto find better efficiencies and profitability.

Just four small steps might actually lower yourmailing costs.

Cleanse your address data. We’ll NCOA your list andmerge purge for duplicates. You’ll avoid wasting paperand postage.Presort for savings.Whether you are mailing First Class,Presorted Standard or Non Profit you can often savedouble digit percentage discounts.Push the smaller envelope. Changing from a 9 x12 to 6 x 9can reap huge cost savings.Your piece can be designed toprint and finish to a smaller size. Automated folding andinserting can reduce the size to fit into a smaller envelope.Integrate your marketing with your operations staff andbe sure to check out design with your printing and mailingsupplier to make sure your piece meets lowest rates.

Excerpts from an article by Mike Monahan, DM News New York, Feb 2007.

PremierIMS

New Momentum

New Heights

Issue 1 Vol 1 Direct Marketing Momentum from PremierIMS Summer 2009

1

2

3

4

The Bright Side to the Postal Rate Increase

In This Issue• New Heights

• The Bright Side

• Direct Mail Dynamics

• MFSA Honors PremierIMS

• The Direct Mail MarketingLittle Black Book

• Addressing Flats ForPostal Discounts

• Address Corrections Save Big Bucks

• Pushing The Pizzas

• More With Less

MailingHigh-speed addressing,folding, inserting,barcoding, tabbing,variable ink jet 2 & 4 color

DatabaseList automation,carrier route, Zip+4,NCOA, Merge-purge

Mailing ListsNational resident name & business listswith SIC selects

FulfillmentStorage, pick & pack,online order inventory,secure lock-up

PrintingFull color litho,variable data,digital, copies

DirectMarketing

from Concept to

Delivery

PremierIMS815 Live Oak2612 McKinneyHouston,TX 77003Phone (713) 222-8871Fax (713) 222-0334www.premier-ims.com

PremierIMS received the MFSA Southwest Chance-Saling Award foroutstanding promotion and advertising during the organization’sannual conference in New Orleans, April 5, 2009. PremierIMS

marketing and production staff attended the MFSA Southwest meetingin New Orleans in April 2009. Educational seminars provided the latestpostal updates and information so mailers can help our customers increase the value of Direct Mail Marketing.Attendees learned amazing Direct Mail success stories. Direct mail worked wonders for the World War II museumestablished in New Orleans in 2000. Stephen Watson, COO of the museum discussed in detail how they continuallyattract new members through targeted direct mail and demographic modeling. According to the Houston Chronicle,June 7, while other non profits are struggling with the economy, by contrast this museum is thriving with an $8 million budgetsupported by 120,000 members. MFSA Southwest attendees toured the museum and celebrated the American Spirit ofthis remarkable attraction – a must-see for all generations. And it is a tribute to the value of Direct Mail Marketing.

Mailing Fulfillment Services Association(MFSA) Honors PremierIMS

� Advertising mail contributes morethan $686 billion in increased salesto the US Economy.

� According to USPS figures, 300,600small businesses generated morethan $20.8 billion pieces of mail tosupport their businesses.

� According to DMA research 459,500people were directly employed indirect mail marketing.

� Another 3.1 million U.S. jobs weremade possible by direct mail marketing.

� The printing industry in the U.S.has more than 39,000 companiesemploying over 1 million people.Total printing shipments in theUS in 2006 were over $171 billion.It is estimated that nationally 45%to 47% of printing is entered intothe mail stream.

� The pulp and paper industry in theU.S. employs more than 485,000people and produces revenue of$2.3 billion.

� The US postal service employsnearly 683,000 people whose jobsdepend upon a viable postal system.

� Best of all: Printing can be safelyrecycled. Electronics cannot.

Norm Pegram, President has received the 2009 NationalMFSA Luke Kaiser Education Award. This prestigiousNational Award, given June 4, in Chicago is for the individual

with the most outstanding contributions to education in the DirectMarketing Industry. For more than 35 years, Norm has been a guest lecturer on the subject ofMarketing and has taught Direct Marketing seminars at The University of Houston and LeisureLearning. Norm serves on the course board at the University of Houston School of Technologywhich is offering one of the first 4-year Digital Graphic/Print degree programs in the country.He has written the Direct Mail Marketing Little Black Book as a complimentary publicationabout the ways every business can benefit from Direct Mail. Luke Kaiser was founder ofThe Premier Company in 1925 and is listed in The National Direct Marketing Hall of Fame.

The Direct Mail Marketing Little Black Bookby Norm Pegram

Every marketer who is considering or even already using Direct Mail should readthis excellent publication which is generating excitement throughout the industry.For a limited time, PremierIMS is offering this book FREE to their friends and

customers. Order yours by sending an email to mjustice@mailplex.com.

These tips are sure to help you generate new revenues.

Direct Mail Dynamics

New Momentum...New Momentum...

2009 Forecast – Printing Industries of America

2009 National MFSA Luke Kaiser Education Award

MailingHigh-speed addressing,folding, inserting,barcoding, tabbing,variable ink jet 2 & 4 color

DatabaseList automation,carrier route, Zip+4,NCOA, Merge-purge

Mailing ListsNational resident name & business listswith SIC selects

FulfillmentStorage, pick & pack,online order inventory,secure lock-up

PrintingFull color litho,variable data,digital, copies

DirectMarketing

from Concept to

Delivery

PremierIMS815 Live Oak2612 McKinneyHouston,TX 77003Phone (713) 222-8871Fax (713) 222-0334www.premier-ims.com

On Nov 23rd, 2008, The MoveUpdate standards expandedfrom First Class Mail automation

and presort price mailings to includeStandard (bulk rate) mailings. This willgreatly improve waste of undeliverablemail that piles up in the mail stream andcosts mailers millions of lost dollars.Mailers who want to claim automationrates for postal discounts mustdemonstrate that they have updated theaddresses in their mailing lists within90 days from their mailing. Printingendorsements on the mailer such as

Address Correction Requested willsuffice for those who mail often. If theaddress indicates (or current resident)this will also suffice and the NCOAprocessing will not be necessary. For allothers NCOA is required.NCOA processing is available atPremierIMS for a nominal fee.Our staffis always available to help with yourmove update questions.We will maintain records on file for eachcustomer assuring their mail fromPremierIMS has met the move updaterequirement for automation discount mail.

Focusing on Measurable Results:

Times are tough. But, businessesstill have products to sell,messages to deliver and gifts to

solicit. However, they don’t havemuch money to spend. Put yourself intheir shoes. In an era of digital videorecorders would you spend limitedresources on TV spots in very dilutedmarkets? Would you put all your faithin e-mail blasts (how many do youdelete unread each day)? No, you’dwant something that gives you a solid“Return on Investment” (ROI).It’s up to you to prove to your clientsthat you are the “Communication

Solutions Provider” (CSP) that givesthe best ROI. Consider this scenario.you’re hungry, but unwilling to cookdinner. So, you pick up the phone andcall for pizza delivery. You must givethe restaurant your name andaddress. Of course, they put that datainto their database. So, a smart CSPwould suggest to the pizzeria to sendout a personalized mailing a few daysafter you eat its delicious product.The variable data mailing wouldinclude a picture of your chosenentree, text thanking you for orderingit and a coupon to order anotherpizza. Of course, the coupon shouldinclude a personalized bar code so

that the CSP would also suggest thatthe customer set up a PURL foreach new customer and include itsaddress on the variable-data piece.When the customer visits the PURL,additional proof of ROI is obtained. Inaddition, more information can be gatheredsuch as the customer’s email address,preferred method of communication,favorite pizza toppings and perhaps moreimportantly, things the customer likesand perhaps dislikes about the pizzeria’sproductions or services. As the databasegrows more knowledgeable, futureprint and electronic communicationscan focus more and more on thecustomer’s preferences.

This excerpt is from an article by Dr. Jerry Waite, Ed D. of the College of Printing Technology,University of Houston, published in the February edition of Printing and Offset Technologies publication.Title: Print in 2009 Strategies for Survival

Pushing The Pizzas

Address Corrections Save Big Bucks

Flats are oversized pieces, fromsizes greater than 6-1/8 x 11.5inches. Effective in March of 2009

the USPS announced new requirementsfor address placement of flat size mailwhich applies to periodicals, standard

mail, bound printed matter, media mailand library mail if they are to be sent atautomation rates for postal discounts.This also applies to First Class presort.Addresses must be in the top half ofthe mail piece and cannot be readupside down. It is possible to mail anenvelope that is addressed to beviewed in landscape orientation andstill be in compliance. It is preferred toposition the delivery address on theright top half of the envelope. Postagemust be in the upper right corner ofthe mailpiece or upper right corner ofthe addressing area. This will greatlyspeed the processing of flat size mailresulting in improved delivery.Whether PremierIMS is your printeror whether you print elsewhere andsend it here to mail, we are alwaysavailable to answer questions before

printing rather than after – when it maybe way too late. We always strive to helpour customers and printing partnersmaintain postal discounts and speedyprocessing required to mail on timeand on budget.

Addressing Flats For Postal Discounts

Undeliverable mail that piles up in themail stream costs mailers millions oflost dollars.

MailingHigh-speed addressing,folding, inserting,barcoding, tabbing,variable ink jet 2 & 4 color

DatabaseList automation,carrier route, Zip+4,NCOA, Merge-purge

Mailing ListsNational resident name & business listswith SIC selects

FulfillmentStorage, pick & pack,online order inventory,secure lock-up

PrintingFull color litho,variable data,digital, copies

DirectMarketing

from Concept to

Delivery

PremierIMS815 Live Oak2612 McKinneyHouston,TX 77003Phone (713) 222-8871Fax (713) 222-0334www.premier-ims.com

CALL PremierIMSFOR ALL OF YOURMAILING NEEDS: • High speed addressing• Automated multi-station inserting• Variable data documents• Database management• Tabbing, stamping and affixing Post-its™• Customized shaped mailings• Custom handwork• USPS delivery confirmation• CASS, NCOA, Merge Purge• Storage and fulfillment• Printing, litho or print on demand

Phone (713) 222-8871www.premier-ims.com

Your solution: Your new best friend – PremierIMS – Call us today at 713-222-8871

Like virtually everything in the business world, database marketingseems to have undergone profound changes as economicpressures mount. To marketers, email and mailing lists are still

important but the uses to which they are put seem to be in transition.Rising to the top of any marketer’s agenda is assembling smaller andmore detailed lists. These days, a database is best used for positioningwith targeted people who are looking for solutions that your companycan provide. When marketers are running multiwave campaigns,putting all of the information into one database is more important nowthan ever before.Email is a growing channel but marketers view email as cheap so they targetthousands of people and spam them over and over. Clearly, the way todifferentiate is to send less often and to the right people.We also need to

know where our customers are – where they are online, on Twitter,LinkedIn, Facebook and more – to learn what they are all about. This iswhere database management comes to the forefront to capture every bit ofinformation about our customers and prospects in order to up-sell.

As for Direct Mail, people still open their mail at home and in the office.It all comes down to using the right channel at the right time.We might mailsomething to drive them online to learn more about our business.Although direct mail is set to decline,marketers are mailing smarter withsmaller, richer and more detailed lists. In many circumstances direct mailis still the perfect medium.The good news is that marketers now havemore channels in which to communicate. This could mean increasedresponses and revenues across the board – which many are all stillwaiting for in this economy.

To Our Friends,

As we celebrate the merger of Houston’s most prestigious Direct Marketing companies, we applaudthe people who create great impressions for America’s businesses.These highly skilled craftspeopleare your dedicated printing and direct mail suppliers.

Every organization still values printing and direct mail for important corporate communications.The United States Postal Service publication, Direct Mail by the Numbers, states;Americans spend$528 billion annually in response to direct mail advertising. In addition, 44% of companies use direct mailto drive web traffic.

We know you have choices when you are looking for a reliable Direct Marketing partner.Whenyou choose PremierIMS you will find a team of people who value and understand your business.Whether you mail thousands, hundreds of thousands, or even millions, you can rest assured that ourexperienced staff will work hard to get it done right, on time – every time.

As a proud member of theBetter Business Bureau withan A+ rating, we hope youwill let us earn your trust.

New Momentum...

Norm Pegram, President and CEO

Mailing Lists – More With Less $$$

When you choose PremierIMS you will finda team of people who value and understandyour business.

815 Live Oak • Houston,TX 77003

PRSRT STDUS POSTAGE

PAIDHOUSTON TX

PERMIT NO 600