Online PresenceManagement Tools

REPUTATIONINTELLIGENCE

BUSINESSCENTER

BRANDANALYTICS

SOCIALMARKETING

PRESENCEBUILDER

CONCIERGE

Search

Customer Relationship Management(CRM)

Advertise ReportMeasureMatch

Mobile Management Tools

DIRECT MEDIASUITE

LOCATIONS:

800 728-5121 • bvkdirect.com

Carlsbad, CAKansas City, MODallas, TX

Tampa, FLNashville, TNMilwaukee WI

Online Display

REPUTATIONINTELLIGENCE

BUSINESSCENTER

BRANDANALYTICS

SOCIALMARKETING

PRESENCEBUILDER

CONCIERGE

OnlinePresenceManagementToolsPresence Builder – Create, sync, and simplify your businesses’ online presence. Fix online listing errors, claim your profile pages, and be found everywhere. • Complete and accurate listings wherever people search • Claim your pages for higher search rankings • Add enhanced business details such as your hours and categories so customers find and choose you.

Social Marketing – Social media takes work, there’s no doubt about it. Monitor, add relevant content, and post toFacebook, Twitter, Foursquare, and Google+ accounts from the same tab. • Discover interesting content to share with fans and followers • Reach out to new clients with trackable business leads • BVK Direct can do the work, with your input and approval, or your team can create and post directly through your dashboard.

Reputation Intelligence – Allows professionals to be in control of their presence with our industry-leading Reputation Management platform. Engage with your patients with the ability to: • Find and respond to online reviews • Gather mentions from news sites, blogs, and social networks • Receive daily alerts to new reviews and weekly reports with actionable analytics

Brand Analytics – For Brand Managers, multi-location franchises, and any business in any industry, Brand Analyticscan roll up accounts into one actionable report. • Monitor reputations and visibility of both individual locations and entire regions • Compare social media performance across different territories • Use presence and accuracy scores to improve SEO

Concierge – Let BVK Direct take charge of your online reputation needs. We’ll do as much as you need to help eliminate time and hassle. From one simple console, your BVK Digital Analyst can: • Respond to customer reviews with your pre-approval • Fix inaccurate directory listings and claim your pages • Update social media statuses and store account credentials.

Mobile Management ToolsMobile Direct – Combining first-party proprietary data and real-time analytics, Mobile Direct goes beyond location to deliver site agnostic and results-driven campaigns that produce qualified, engaged customers. • Campaign Objectives – Branding, Direct Response, Application Downloads o Campaign Goals – Geo-aware, Clustering, Geo-fence, Competitor Conquesting, Weather based Targeting, Context/Behavioral Targeting • Mobile Direct Difference – o Data & Analytics - 300 million data rich consumer profiles o Inventory - 100 Billion impressions per month o Multi-Screen Approach - mobile phone and tablet devices, with tactics designed for each. o Reporting Dashboard - on-demand reporting allows for 27/7 monitoring. • 300,000 Sites and Apps – Delivering Audiences, Not Sites.

Additional Mobile Enhancements – • Enhanced Mobile Targeting - extracts behavioral and lifestyle attributes from consumer location patterns to identify mobile audiences better than any other company…and delivers superior results. • Mobile Premier Listing – o Utilizes same search engine and listings database as the YP.com site. n Displays YP.com subscription, PPC and banner display ads, and paid search o Consumers can: n Type, browse, and speak to search for business n call/map/share/get directions and more from business details page o Pre-loaded or downloaded on more than 40M devices • Mobile Targeted Banner – delivers mobile ads to only the users that advertisers want and when those users are in the right location. MTBs can be easily targeted to a desired geographical area and audience. o Where does it appear? - Banners appear at the top or bottom of a partner app or site depending on the app or mobile device. o How is it different from other mobile advertising products offered by the YP.comSM site? - The MTB appears on premium mobile display publishers through custom creative advertisements. o Dynamic Store Locator (DSL) - places the three closes location, social media links, and coupons into the hands of highly targeted mobile users.

SearchSearch Marketplace – Reach high-intent users ondesktop and mobile based on industry standard keyword campaigns • Reach consumers in their last step on the path to purchase across multiple devices • Deliver high purchase intent and increasingly mobile audience • Execute industry standard keyword CPC campaign • Drive superior SEM results

Search-To-Call – • Flexible platform puts the buyer in control o Bid in a transparent marketplace o Control flight dates and delivery scheduling o Target by category and geography o 24/7 self-serve reporting portal

Search Clicks – Advertiser provides the URL of their web site and decides how much traffic they wish to receive.Information is gathered from the advertiser’s web site, ad text is written, and placement is purchased on the search engines when relevant search queries are entered. When the ad is displayed in conjunction with search engine query results and an interested potential customer clicks on the ad, the site counts the click-thrus and reports that to the advertiser in a monthly report

Cross Device Retargeting – • Real time retargeting following search activity • Retarget searchers across all of their internet-connected devices with industry-leading accuracy • Reach across top mobile ad inventory • Target by category & location

Audience Extensions – • Identify - search activity to find intenders for your brand • Reach - go beyond hi-purchase-intent audience to interact with other similar audiences • Drive Conversions - Drive ROI metrics through the Audience Accelerator optimization engine • Learn/Optimize - Unique account intelligence, optimization and insights help customers learn from campaigns to increase conversions

SEO – Search Engine Organic Listing Optimization URL, Keywords, GEO

SEM – Pay-Per-Click on Google/Yahoo/Bing, URL, GEO, Services

Video – YouTube Pay-Per-View

eM

ail

Direct Mail Data

SMS

CustomerRelationshipManagement(CRM)eMail – Create professional yet budget-friendly acquisitionand permission-based email campaigns for easy access to newand existing customers. • Professional pre-loaded design templates • Easily customizable templates to enhance your campaign, by adding logos or photos • Send Acquisition Emails with access to over 120 million opt-in email addresses • Send Permission-based Emails to your customers who have opted-in to receive emails from your business

Direct Mail – Simple tools, easy options and attractive templates to get your message out in a feweasy steps. • Choose the customer demographics and area you want to target • Easily customizable templates to enhance your campaign, by adding logos or photos • Add interactive elements such as QR Codes, Personal URLs, and Call Tracking Numbers, to help you monitor ROI

Data – Comprehensive built-in list of Consumer and B2B filters • Choose the customer demographics and area you want to target • Tailor the look, the response methods and more so customers will receive communications that are relevant to them

SMS – Add powerful SMS text messaging to your direct marketing toolbox. • Easy-to-use interfaces. • Tailor your message by changing the message, offer and/or response methods • Schedule the day and time your message is sent - perfect for time-sensitive offers!

Inventory

ReportingTracking

TargetingOptimizationOnlineDisplayOnline Display Opportunities – Designed to accommodate multiple targeted display advertising opportunities.

• Display Ad Creation • Local Targeting • Facebook and Mobile • Website Retargeting • Dedicated Analyst • Custom Reporting • Zip Code Level Targeting • Expert Analyst Support • User interface (UI) with better access to inventory, improved forecasting • More precise category/keyword targeting • No premium on geo-targeting (market standard) • Single run-of-site (ROS) option across desktop and mobile • Proprietary tracking for optimizing campaigns • Category, keyword and geo targeted display ad units • Single run-of-site (ROS) option across desktop and mobile • Proprietary tracking for optimizing campaigns