Russia Direct Media Kit 2015

www.russia-direct.org


Jill Dougherty former Foreign Affairs correspondent, CNN

Tobi Gati Sr. International Advisor, Akin Gump, and former Special Assistant to the President and Sr. Director for Russia for the National Security Council

Jeff GoldsteinDirector of Eurasia, Open Society Foundation

Andrew KuchinsDirector and Senior Fellow, CSIS

David J. RothkopfPresident and CEO of Garten Rothkopf, CEO and Editor-at-large of Foreign Policy magazine

Thomas GrahamManaging Director, Kissinger Associates

Russia Direct is a new digital platform that serves as the definitive destination for policy makers and experts seeking daily insight on the issues and trends affecting the relationship between the United States and Russia. With Russia’s prominent impor-tance in geopolitics, the need for Russia Direct has never been greater.

Readers have a variety of ways to access Russia Direct content:

Russia Direct website (russia-direct.org)Monthly reportsQuarterly reports

Who we are

Who

we

are

Russia Direct readers include influential policymakers and thought leaders:

Senior executives of some of the world’s leading corporations turn to Russia Direct for analysis:


The best content from the website, carefully selected each week along with Editor’s Picks from around the Web.

Interviews with prominent businesspeople or officials

Russia-direct.org is updated daily and consistsof different channels, including:

Website

Weekly Newsletters

In-depth analysis of current issues debated by leading experts, opinion leaders and policy makers

Reviews of important books that shape U.S.-Russia relations

Insight on the topics which will drive the agenda for US and Russia leaders

Overview of think tanks specializing in foreign policy or U.S.-Russian relations

Regular webcasts with prominent experts discussing the most important topics of world politics

Opinion pieces from American and Russian experts


For MONTHLY REPORTS, our editorial team chooses the most important, timely and controversial topics - from Russian domestic politics to Russia’s business and foreign relations.These reports are only available in digital format with useful infographics, lists of further readings and top Twitter accounts for those who want to investigate the topic in greater detail.

In addition to daily content on its website, Russia Direct offers exclusive benefits to subscribers such as analytical reports on various topics, weekly newsletters, live events, and unique sources of analysis on international affairs.

QUARTERLY REPORTS are more in-depth and ambitious. They look into larger topics with potentially bigger implications for international relations. These reports are available in both digital and print formats. We try to find a healthy balance between established experts and young promis-ing analysts in order to provide a diverse range of insights and introduce our read-ers to fresh perspectives.

Reports

Cont

ent


EventsEach release of a Report is followed by a custom event where prominent Russian and U.S. experts – including authors of the Report – discuss the results of the Quarterly with representative of the business and academic communities.

Events include roundtable discussions and seminars (closed or public), invitation-only lunches, cocktail receptions, webinars and teleconferences. RD provides top speakers from the Russian and U.S. business and political communities as well as top moderators who are well-known in Russia and abroad.

Our events for 2015 include:

The Valdai International Discussion Club-2014. Source: “Vedomosti”, business daily

March Russian Energy Outlook 2015 (conference, U.S.)

JuneCompetitive strategies in the search for talent: The role of university education and media (roundtable at St. Petersburg Economic Forum, Russia)

October Russian innovation economy: Challenges and opportunities (roundtable, Russia)

December Russian-US relations: A year of confrontation and high expectations (conference, U.S.)


We offer

Global reach Russia Direct reaches the most influential au-dience in the world and is presented at the most important forums – like the World Eco-nomic Forum in Davos and the Munich Inter-national Security Conference

Premium content RD provides its audience with the best ex-pertise from Russia and the U.S. Among our writers are politicians, political advisors, con-sultants, financial analytics, journalists and foreign policy experts

In two years after launch, RD has attracted 7,000 subscribers for its premium content. Almost 50% of readers turn to RD for a pro-fessional enjoyment which can serve as an example of testament to the quality of RD

Loyal audience

Personalized approach

Working with the RD team, you will be able to develop a customized advertising platform that will help you meet your specific market-ing goals

Influential audience 58% of Russia Direct readers classify as in-fluentials

We

offer


are opinion leaders

UK

USA

Canada Germany Others

with over 15 years of service in government. Average of 12 years of service

2/3 work for companies doing business internationally

agree that Russia Direct offers information they can’t get from other sources

are top management professionals

One in 4 of business readers are C-suite executives

40%

57%

65%

1/3 are decision-makers at companies with over 1,000 employees

Audience Foreign Policy magazine’s survey among Russia Direct’s readers showed:

Major interest of audience

44%

5 5 3 42

80%


The Economist The New York Times

The Washington Post

The Wall Street Journal

access the site from mobile devices

Sources:Russia Direct focus groups, quantitative surveys; fpgroup.foreignpolicy.com, www.economistgroupmedia.com,

www.advertising.washingtonpost.com, nytmediakit.com, www.wsjmediakit.com

Research Launched in June 2013, Russia Direct already attracts more than 52,000 unique visitors per month. More than 7,000 people have already subscribed to our premium products

Age35+

63%

52 75 80 72

The Economist The EconomistThe New York Times

The New York Times

The Washington Post

The Washington Post



Personal income $100,000+

C-Suite

25%29%

40%

1632 652 4.127 2648Re

sear

ch


Webopportunities

Media formats

Main page

Mobile

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Inner pages

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Newsletters and Social Media

Webopportunities

Facebook

Twitter

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ortu

niti

es

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Sponsorship

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Print Ads

Advertisement

Advertisement

Spons

ored by..

.


Spread or Full-page advertisement in the Report (print or PDF)

Acknowledgement of your support in the video interviews with the authors, video branding

Prior access to the Report during 3 days after the Report is published (728x90 or 300x600 banner on Russia-direct.org)

Banners on foreignpolicy.com announcing free access to the Report and access to its 3.5 mln readers.

Sponsorship of newsletters announcing the Report

Partner’s logo on the Report promo page

Opp

ortu

niti

es

Russia Direct Team is ready to offer cusomized packages within Briefs or Reports. Basic advertising opportunities might include:

Reports


ContactsKsenia Smertina Associate [email protected]

Evgenia KhankovaSpecial Projects Director [email protected]

Anna SergeevaExternal Communications Director (New York)[email protected]

Olga GuitchunsEvents Coordinator, Account Manager (Washington, DC)[email protected]

Russia Direct - Moscow office24 bld.4 Pravdy street, 125993 Moscow, RussiaRossiyskaya Gazeta office

Tel. +7 495 775 31 14 Fax. +7 495 988 92 13

Russia Direct - New York office31 West 34 Street, Suit 8018New York, NY 10001, USA


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Russia Direct Media Kit 2015

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Transcript of Russia Direct Media Kit 2015