We Know IMTS Exhibits

In-House Design Exhibit Construction Installation & Dismantling Shipping & Storage Graphics Production

Trade Show Services

Dimension Craft Inc. | toll free: 800.923.0345 | Chicago

www.dimensioncraftinc.com/IMTS-2012-exhibits-and-displays

Dimension Craft is a nationwide, family owned and operated tradeshow

exhibit and display manufacturer. Our team of professionals are dedicated to your company’s success and to making you a great exhibit that will set you apart

from the your IMTS competitors while keeping within your budget.

Our Chicago based headquarters is located only 7 miles (15 minute drive) from McCormick Place. Exhibits are built and stored by our employees in

our 130,000 square foot warehouse. Dimension Craft has earned the reputation as the premier exhibit solution partner for small businesses to Fortune 500 corporations. Let us create for you the exhibit experience of your future.

McCormick Place Chicago, IL

Dimension Craft Inc. Chicago, IL

7 mile

s

2600 W. 50th StreetChicago IL, 60632ph: 773.925.6500toll Free: 800.923.0345www.dimensioncraftinc.cominfo@dimensioncraftinc.com

5 Awesome IMTS Marketing TipsThink all your marketing is done once the

show begins? Think again, its just getting started. With today’s 2.0 marketing tools and the growing popularity of smart phones, you can now also market your products or services during the show. I’m not talking about handing out trade show bags or expensive on-site advertising but rather these inexpensive 2.0 ideas you can do yourself.

1 Twitter: Tweeting is good way to reach trade show attendees who

are not your Twitter followers. Send out Tweet updates during the show. Be sure to add #showname in your Tweets so they are found in the Twitter real time search stream. Tweet about your new products, demonstrations, contest or raffles.

2 Facebook: Facebook updates can be used like Twitter but your post reside

on your FB wall. Posting Facebook info to your wall is a good way to engage with your Fans who may or not be at the show. Your

FB post will show up on your followers (Fans) wall post. This why it’s important to build your FaceBook following. With Google Real Time Search your FaceBook updates will appear to people who are not part of your network which further enhances your digital footprint.

3 QR Tags: If you really want to engage with a show attendee, add a QR

tag to a pop up banner or product ID stand. When a QR tag is scanned by the attendees smart phone, you can link them to a website which could further explain your exhibited product or bring them to a RFQ page. The attendee can then share the link with fellow co-workers or their social network. (If you know of any customers with a large social network or blog following, ask them if they would mind posting some kind words about your product.)

4 Blogs: Blog posting about your show or event can be done before,

during and after the show. Your post can include new product announcements, or your take on the show. Be sure to add/tag the name of the show in your post. Since blog post are indexed within hours (unlike web pages which can take up to 12 days), many of your blog post can appear in a search engines while the show is still going on.

5 Adwords: Google Trends show that searches for trade show names

ramp up before and during the event and drops off a cliff when the event is over. Consider running a Google Adwords campaign before and during the show. Most trade shows names have little adword competition making the keyword affordable. Your advertisement can announce new products, specials, raffles, contest, and your booth number.