The Importance of Optics - IMTS 2020€¦ · •IMTS Optics •IMTS 2020 Optics •Exhibitor Optics...
Transcript of The Importance of Optics - IMTS 2020€¦ · •IMTS Optics •IMTS 2020 Optics •Exhibitor Optics...
The Importance of Optics
Peter Eelman, Vice President & CXO
OPTICS
OPTICS
OPTICS
OPTICS
• Perspectives• IMTS Optics• IMTS 2020 Optics• Exhibitor Optics• Visitor Optics • Optics of Success• How to Use The IMTS
Exhibitor Workshop
OUTWARD PROJECTION
VIEWER PERCEPTION
MATCHING EXPECTATIONS
Outward Projection
Viewer Perception
Matching Expectations
PERSPECTIVES
What do you WANT your viewers to think?
Methodologies
Confidence
Flexibility
What do you WANT your viewers to think?
Methodologies
Confidence
Flexibility
What do you WANT your viewers to think?
Methodologies
Confidence
Flexibility
What do you WANT your viewers to think?
Methodologies
Confidence
Flexibility
HEURISTICS/BIASES
VIEWER PERCEPTIONS
EXPERIENCESPRECONCEPTIONS RETENTION
HEURISTICS/BIASES
VIEWER PERCEPTIONS
EXPERIENCESPRECONCEPTIONS RETENTION
HEURISTICS/BIASES
VIEWER PERCEPTIONS
EXPERIENCESPRECONCEPTIONS RETENTION
HEURISTICS/BIASES
VIEWER PERCEPTIONS
EXPERIENCESPRECONCEPTIONS RETENTION
VIEWER PERCEPTIONS
129,415ATTENDEES
SIZE & STRENGTH
1,424,232SQ. FT. EXHIBIT SPACE
SIZE & STRENGTH
2,563EXHIBITING COMPANIES
SIZE & STRENGTH
Size & StrengthEDITORIAL & SOCIAL MEDIA MENTIONS
400,540 Twitter impressions
Reached potentially2 BILLION
Size & Strength
#2 SPOTON THE 2018TRADE SHOW NEWS NETWORK’S (TSNN) TOP TRADE SHOWS LIST
HISTORICAL PERSPECTIVE
GROWTH INTO EMERGING TECHNOLOGIES
RESULTS
73% PURCHASED OR PLANNED TO PURCHASE
89% SUCCESSFULLY FOUND SOLUTIONS
91% FOUND NEW PRODUCTS TO USE
PROJECTIONS
Expected attendance: 130,000
Committed: EXHIBITING COMPANIES: 95%TOTALING 95% OF SQ. FT. OF FLOOR SPACE
COMPARISONS TO RECENT YEARS
YEAR REGISTRANTS EXHIBITORS SQ.FT.
2018
2016
129,415
115,612
2,563
2,407
1,424,232
1,370,2562014 114,147 2,035 1,282,000
GROWTH & CHANGE
ADDITIVEMANUFACTURING
PAVILION40% MORE SQ. FT.
1 ETCQUALITY
ASSURANCE PAVILION
11% MORE SQ. FT.
IN NORTH
METAL CUTTING IS NOW METAL REMOVAL PAVILIONAND INCLUDES EDM
AMT EMERGINGTECHNOLOGY CENTER
MARKETING & ADVERTISING
MARKETING & ADVERTISING
THE IMTS NETWORK
Engage and grow a communitythat has a shared passion for manufacturing and transformational technologies that impact our lives.
GOALS
STRATEGIC, TACTICAL AND OPERATIONAL
PLAN
VISITORS PERSPECTIVE
DESIGNING A BOOTH IN HARMONY
DESIGNING A TEAM IN HARMONY
NEXT
GOALS
STRATEGIC, TACTICAL AND OPERATIONAL
PLAN
VISITORS PERSPECTIVE
DESIGNING A BOOTH IN HARMONY
DESIGNING A TEAM IN HARMONY
NEXT
GOALS
STRATEGIC, TACTICAL AND OPERATIONAL
PLAN
VISITORS PERSPECTIVE
DESIGNING A BOOTH IN HARMONY
DESIGNING A TEAM IN HARMONY
NEXT
GOALS
STRATEGIC, TACTICAL AND OPERATIONAL
PLAN
VISITORS PERSPECTIVE
DESIGNING A BOOTH IN HARMONY
DESIGNING A TEAM IN HARMONY
NEXT
GOALS
STRATEGIC, TACTICAL AND OPERATIONAL
PLAN
VISITORS PERSPECTIVE
DESIGNING A BOOTH IN HARMONY
DESIGNING A TEAM IN HARMONY
NEXT
WHO ARE THEY?
WHAT ARE THEIR GOALS?
72% TO SEE NEW PRODUCTS
70% TO VISIT EXHIBITORS
59% TO SEE THE VARIETIES OF OTHER
MANUFACTURING
REMEMBER VIEWER PERSPECTIVES
CONNECT
SOCIAL MEDIA
E-KIT
NUMBERS
ATTITUDES
PERCEPTION
PRIDE
CONCLUSION
WHAT DOES IT LOOK LIKE?
FLOOR PLAN
MUST SEEIN THE THEATER
EXPERIENCED & NOVICEIMTS Introduces Electric Packages
IMTS Network Panel
IMTS e-Kit: Tips & Tricks
MUST SEEIN THE THEATER
EXPERIENCED
Changing Audience Dynamics
What is an Influencer?
MUST SEEIN THE THEATER
INDUSTRYDigital Manufacturing. Implemented.
Economic Update
Project MFG: Next Generation Manufacturing Challenge
MUST SEEIN THE THEATER
NOVICEMARKET
Marketing 101
Your IMTS Presence: Company Profile, Free Materials, In-booth events
IMTS Passport: The Key to Your Potential Customers
Lead Gathering / Management
EXECUTEUnderstanding Custom Blocks
Operations 101: What Novice Exhibitors Need to Know
MUST SEEIN THE THEATER
EXPERIENCED & NOVICEMARKET
IMTS Sponsorship Opportunities
IMTS Network – Let’s Tell Your Story
LEARNCreate Results-Driven Staffers: The Fastest 20-
Minutes at the Workshop
The Smartforce Student Summit at IMTS: The Manufacturing Technology Classroom of the Future
IMTS Education Programs: How Exhibitors Can Participate
COMMUNICATETalk to the Editors
MUST SEESOLUTIONS SPOT SESSIONS
LEARN
Results Measurement: Traffic/Leads/Sales/Attendee Tracking
Chicago as a Venue: Restaurants, Events, Hotels
EXPERIENCED
COMMUNITY