Digitizing the Store What’s the Future of POS?

Tuesday, January 14, 2013 3:15 – 4:15pm, 1A 06-08

Your Moderator

Rob Garf VP of Industry Strategy

Demandware

A New and Powerful Consumer Has Emerged

Digitizing the Store

• NRF, University of Arizona, and Demandware partnered

• Surveyed more than 200 retail business and technology executives in the US and Europe

• Determine convergence of POS and e-commerce technology

• Impact of digital on the store

Current Technology Can’t Keep Pace

Business Priorities

Technology Constraints

• Improve efficiency • Attract and retain new

customers • Reduce enterprise costs • Increase enterprise growth

• Redundant data • Inaccurate customer

information • Siloed systems • Complex infrastructure

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3 4

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Key Findings

• Nearly 40% of retailers are considering a single consumer platform to manage interactions and transactions across channels

• 70% of retailers currently deploying or planning to refresh POS software in next three years

• Twice as many retailers globally plan to leverage e-commerce over traditional POS for their next-generation store software

• Retail executives are considering cloud (30%) over on-premise (19%) for their POS software applications

Digitizing the Store Next Wave of Technology Convergence

Rel

evan

ce

Traditional POS

Call Center

Traditional Ecommerce Mobile Commerce

80’s 90’s 00’s 10’s 20’s

Consumer Transaction

Platform

Today’s Panel

Stephen B. Katsirubas SVP and CIO Crocs, Inc.

Jim Giantomenico Vice President & CIO Avenue Stores LLC

Abu Bakar SVP, IT

Barneys New York

APPENDIX: PANEL BIOS

Stephen B. Katsirubas SVP and CIO, Crocs, Inc. Since January 2013, Stephen Katsirubas has been the Global CIO for Crocs, Inc. a world leader in innovative casual footwear for men, women and children. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011. Mr. Katsirubas is responsible for the overall IT strategy and technology empowerment of the Crocs global organization. Over his 20+ year career he has championed numerous successful technology initiatives ranging from large scale ERP to leading edge ecommerce solutions as well as building world class agile IT organizations. Prior to joining the Crocs, Mr. Katsirubas was the CIO for Clarks, another global footwear organization, was a consultant in the international trade arena and preceding that, distinctly served with the United States Marine Corps as a non-commission officer and is a combat veteran of the first Gulf War. Mr. Katsirubas holds an MBA from Clarkson University and a B.S. from Norwich University.

Jim Giantomenico Vice President & CIO, Avenue Stores LLC Jim’s current role is the CIO for Avenue Stores LLC, a Plus Size specialty retailer with 280 store locations and a growing e-commerce business. Jim has previously held both senior leadership and consultative positions with leading retailers in the U.S. and U.K.

Abu Bakar SVP, IT, Barneys New York Abu Bakar is currently the SVP and Head of IT at Barneys New York. Abu has 15+ years of experience in retail and has held various leadership positions in his career. Prior to Barneys New York Abu worked at vineyard vines as EVP and CIO for 3 years. At vineyard vines, Abu managed IT, Operations and e-commerce teams for the brand. Prior to vineyard vines Abu spent 12 years at Liz Claiborne managing teams globally in Europe and Asia. Abu is also an active member of the Customer Advisory Board at Demandware.