Digitalisering av transportbranschen - en ödesfråga

CC-‐BY Per Olof Arnäs

Digitaliseringen av transportbranschen

En ödesfråga

Per Olof ArnäsChalmers

per-‐[email protected]/perolofarnas

@Dr_PO

Ins$tu$onen för Teknikens ekonomi och organisa$onAvdelningen för logis$k och transportCC-‐BY Per Olof Arnäs


1989

Karta på väggen med knappnålar

Räknemaskin

Radio

Priser, telefonnummer etc.

Kartotek med kunder,lagerstorlekar etc.Pennor i olika färger

Leveranssedlar (med 3 karbonkopior)

1989

6 tankbilsekipage7 fack i varje ekipage

PrissäIning OrdermoIagningTransportplanering

Produkter:Bensin 95Bensin 96Bensin 98DieselDiesel, färgad

En helFdstjänst!

Ca 100 kunder i hela Västsverige

1989

CC-‐BY Per Olof Arnäs, Quintab

Transport-‐branschen

3 saker:

Carbon-‐free transport by Stéfan on Flickr


…fysisk

3d boxes by crystaljingsr on Flickr


…publik

Traffic Jam by Giorgio Minguzzi on Flickr


…analog

542 miles by Jason on Flickr


Transporter har utvecklats

mer eller mindre linjärt

de senaste 5500 åren...

Stage Coach Wheel by arbyreed on Flickr


Vi befinner oss miS i en giganFsk exponenFell utvecklingskurva

i början av


Transportbranschen har historiskt varit väldigt reakFv

You can't just ask customers what they

want and then try to give that to them.

By the Wme you get it built, they'll want something new.

Themap

hasbeen by

the

compass

Seth Godin

replaced


ProakAvitetSnowball Maker by OakleyOriginals on Flickr

http://www.flickr.com/photos/oakleyoriginals/















Vår analoga verklighet måste

digitaliseras


Enter the Matrix

Blue pill or the red pill by Sarah Fagg on Flickr

Business processes

Infra-‐structure

Paper

bas

ed PhonePapers

Road

signs

Analogue

tools

RDS

Monitor fuel

cosnumption

Version 0 0.5 1.0 1.5 2.0

E-m

ail

Fax

TM

S-

systems

Excel

Route planning

GPS fo

r

navig

atio

n

Elect

ronica

lly

gener

ated

frei

ght

docum

ents

Barcodes

RFI

D-

tags

Simple order handling

Advanced order handling

Open interface

Web based

UIPlatform

based

systems

Hard

ware-

orien

ted

Data

collectio

n

systems

(pro

prietary)

Co

mm

un

ication

with

vehicles

E-invoice

Web based

bookingRoute

optimisation

Th

e so

cial

we

b

Open

connectivity

Integrated

prognosis

Data collection

systems

(open)

Tolling

syst

ems

Webservices

with traffic

data

Dyn

amic

ro

utin

g sy

stem

s

Perfo

rman

ce

Base

d acce

ss

Perf

orm

ance

Bas

ed

ac

cess

Mas

hups

Mul

tipl

e da

ta

sour

ces

Pro

be

dat

a

Individ

ual

routin

g

info

rmat

ion

Plato

oning

PlatooningExceptions handling

Sm

art

goo

ds Manual

Computers

So[ware

FuncFons

Dis

trib

uted

deci

sion

m

akin

g

Goods as b

i-

direct

ional

hyperlink

Inspired by Lidne, Östmar http://disruptiveleap.com

Paper

bas

ed

CC-BY Per Olof Arnäs, Chalmers

Goods Vehicle

http://disruptiveleap.com/


Goods

Business processes

Infra-‐structure

Paper

bas

edPhone

Papers

Road si

gnsA

nalogue

tools

RDS

Monitor

fuel

cosnumpti

on

0 0.5 1.0 1.5 2.0

E-m

ail

Fax

TM

S-

systems

Excel

Route planning

GPS fo

r

navig

atio

n

Elect

ronica

lly g

ener

ated

frei

ght

docum

ents

Barcodes

RFI

D-t

ags



Open interface

Web based

UI

Platform

based

systems

Hard

ware-

orien

ted

Data

collectio

n

systems

(pro

prietary)

Co

mm

un

ication

with

vehicles

E-invoice

Web based

booking

Route optimisation

Th

e so

cial we

b

Open connectivity

Integrated

prognosis

Data collection

systems

(open)

Tolling

syst

ems

Web-

services with

traffic data

Dyn

amic

ro

utin

g sy

stem

s

Perfo

rman

ce B

ased

access

Perf

orm

ance

B

ased

acc

ess

Mas

hups

Mul

tipl

e da

ta

sour

ces

Pro

be

dat

a

Individ

ual

routin

g

info

rmat

ion

Plato

oning

Platooning

Exceptions handling

Sm

art

goo

ds

Dis

trib

uted

deci

sion

m

akin

g

Goods as b

i-

direct

ional

hyperlink


Paper

bas

ed

CC-BY Per Olof Arnäs, ChalmersInspired by Lidne, Östmar http://disruptiveleap.com CC-BY Per Olof Arnäs, Chalmers

Connected|Vehicle

Först -‐ Digitalisera: ErsäI nuvarande data med elektroniska alternaWv

Sedan -‐ Vidareutveckla: Skapa nya tjänster och

funkWoner som använder den digitala infrastrukturen

GIS-‐tjänsterFordonshantering

Infotainment”RunWme” kostnad-‐/intäktanalys

Prenumerera på fordonsfunkWonalitet vid behov, t ex. extra hästkraber

Sömlös kommunikaWonWiFi, 3G/4G, GPRS, Satellit, RFID etc.

Vehicle

Vehicle

Business processes

Infra-‐structure

PhonePapers

Road si

gnsA

nalogue

tools

RDS

Monitor fuel

cosnumption

E-m

ail

Fax

TM

S-

systems

Excel

Route planning

GPS fo

r

navig

atio

n



Open interface

Web based U

I

Platform based

systems

Hard

ware-

orien

ted

Data co

llection

systems

(pro

prietary)

Co

mm

un

ication

with

vehicles

E-invoice

Web based

booking

Route optimisation

Th

e so

cial we

b

Open connectivity

Integrated

prognosis

Data collection

systems (open)

Tolling

syst

ems

Web-

services with

traffic data

Dyn

amic

ro

utin

g sy

stem

s

Perfo

rman

ce

Base

d acce

ss

Perf

orm

ance

B

ased

acc

ess

Mas

hups

Mul

tipl

e da

ta

sour

ces

Pro

be

dat

a

Individ

ual

routin

g

info

rmat

ion

Plato

oning

Platooning

Exceptions handlingInspired by Lidne, Östmar http://disruptiveleap.com CC-BY Per Olof Arnäs, Chalmers

Version00.51.01.52.0

Inspired by Lidne, Östmar http://disruptiveleap.com CC-BY Per Olof Arnäs, Chalmers

Connected|Goods

RFID-‐teknologins nästa stegGodset kan, på egen hand, ändra ruI och på andra säI påverka sin förflyIning

Verkligt distribuerat beslutsfaIande

Goods

Paper

bas

ed

Elect

ronica

lly

gener

ated

frei

ght

docum

ents

Barcodes

RFI

D-

tags

Sm

art

goo

ds

Dis

trib

uted

deci

sion

m

akin

g

Goods as b

i-

direct

ional

hyperlink

Paper

bas

ed



CC-‐BY Per Olof Arnäs, Quintab Korsvägen by hans.emtenas on flickr.com

Man kanske skulle byta till

linje 6?

26

railway station symmetry by Pierre Metivier on Flickr

Goods Vehicle

Business processes

Infra-‐structure

Paper

bas

ed PhonePapers

Road si

gns

Analogue

tools

RDS

Monitor fuel

cosnumption

E-m

ail

Fax

TM

S-

systems

Excel

Route planning

GPS fo

r

navig

atio

n

Elect

ronica

lly g

ener

ated

frei

ght

docum

ents

Barcodes

RFI

D-t

ags



Open interface

Web based U

I

Platform based

systems

Hard

ware-

orien

ted

Data co

llection

systems

(pro

prietary)

Co

mm

un

icati

on

with

vehicles

E-invoice

Web based

bookingRoute

optimisation

Th

e so

cial

we

b

Open

connectivity

Integrated

prognosis

Data collection

systems (open)

Tolling

syst

ems

Web-

services with

traffic data

Dyn

amic

ro

utin

g sy

stem

s

Perfo

rman

ce

Base

d acce

ss

Perf

orm

ance

B

ased

acc

ess

Mas

hups

Mul

tipl

e da

ta

sour

ces

Pro

be

dat

a

Individ

ual

routin

g

info

rmat

ion

Plato

oning

Platooning

Exceptions handling

Sm

art

goo

ds

Dis

trib

uted

deci

sion

m

akin

g

Goods as b

i-

direct

ional

hyperlink


Paper

bas

ed


Version00.51.01.52.0


Connected|BusinessNär data Wllgängliggörs blir det möjligt aI ta fram avancerade analyserVisualiseringar, mash-‐ups och andra beslutsstöd

Storskaliga och frekventa last-‐ och ruIopWmeringar

Nya kommunikaWons-‐kanaler

Bred kontaktyta mot omvärlden, direktkontakt med kunder och andra intressenter



Ins$tu$onen för Teknikens ekonomi och organisa$onAvdelningen för logis$k och transport


Data mining

RuSopFmering

http://www.autologic-systems.co.uk

LastopFmering

http://www.autologic-systems.co.uk/

http://www.autologic-systems.co.uk/

Goods Vehicle

Business processes

Infra-‐structure

Paper

bas

ed PhonePapers

Road

signs

Analogue

tools

RDS

Monitor fuel

cosnumption

0 0.5 1.0 1.5 2.0

E-m

ail

Fax

TM

S-

systems

Excel

Route planning

GPS fo

r

navig

atio

n

Elect

ronica

lly g

ener

ated

frei

ght

docum

ents

Barcodes

RFI

D-t

ags



Open interface

Web based U

I

Platform based

systems

Hard

ware-

orien

ted

Data co

llection

systems

(pro

prietary)

Co

mm

un

ication

with

vehicles

E-invoice

Web based

booking

Route optimisation

Th

e so

cial we

b

Open connectivity

Integrated

prognosis

Data collection

systems (open)

Tolling

syst

ems

Web-

services

with traffic

data

Dyn

amic

ro

utin

g sy

stem

s

Perfo

rman

ce

Base

d acce

ss

Perf

orm

ance

B

ased

acc

ess

Mas

hups

Mul

tipl

e da

ta

sour

ces

Pro

be

dat

a

Individ

ua

l routin

g

info

rmat

i

on

Plato

oning

PlatooningExceptions handling

Sm

art

goo

ds

Dis

trib

uted

deci

sion

m

akin

g

Goods as b

i-

direct

ional

hyperlink


Paper

bas

ed


Version


Connected|Infrastructure

Leveransfönster

TrängselskaI

Dynamiska vägavgiber

Beslutsstödsdata

StörningsinformaWon

Tillståndshantering




ExempelPrenumerera på informaFon relevant för just dig

TransportaWoncompany

Road administraWon

Traffic control

PosiAonSpeedDIrecAon

Traffic disturbance data

Traffic disturbance dataAdpated to traffic each vehicle

Traffi

c disturbance data

Adpated to traffi

c con

trol

Web Service or RSS/AtomService produced by theRoad administra8on

33


Från order Fll faktura(transporhöretag)

BasdataFrån/Till/Vad/NärÄgare: Kunden

ResursallokeringVilket fordon?Ägare: Trafikledare

LasWnformaWonLastad mängdÄgare: Leverantör/avsändare

Proof of DeliveryTid/Datum/SignaturÄgare: Förare

PrissäIningÄgare: Ekonomiavdelning

Tillräckligt med informaWon för aI kunna skapa faktura

Alla dessa steg kostar pengar!


Mål: Frikoppla bero

endet

mellan ordervolym och

administrationskostn

ad

Antal order per år

AdministraFons-‐kostnad för alla

order

Ökad ordervolym leder Fll ökade kostnader

Hantera avvikelser – inte transaktioner!

En helFdstjänst 1989!

En helFdstjänst 1989!

2012: max två Fmmar!


ES nyS globalt ekosysystem där nya typer av, kunskapsbaserade, industrier konkurrerar med tradiFonella

CC-‐BY Per Olof Arnäs hIp://bryce.vc/post/18404303850/the-‐problem-‐with-‐innovaRon

Startups don’t compete with airlines...

by purchasing a bunch of planeshiring a bunch of pilots

and locking up a bunch of terminals at airports.

Miniature Airport by disparkys on Flickr

http://bryce.vc/post/18404303850/the-problem-with-innovation


CC-‐BY Per Olof Arnäs hIp://bryce.vc/post/18404303850/the-‐problem-‐with-‐innovaRon

Startups don’t compete with airlines...

by purchasing a bunch of planeshiring a bunch of pilots

and locking up a bunch of terminals at airports.

Miniature Airport by disparkys on Flickr

Startups compete with airlines by invenFng videoconferencing.




Tvåandra

1: Homo Digitalis

2: Prosumerism

logisFk och transport

som kommer aSdigita

la

trender

påverka

[clueless] by RHiNO NEAL on Flickr


Homo Digitalis

Dante Cyborg by Roberto Rizzato on Flickr


Även om den skapade världen runt omkring oss utvecklas snabbt...

...så gäller inte samma sak för människoarten. I alla fall inte utan verktyg...

EvoluRon by Ryan Woon on Flickr


People will sWll want the same things

Get paid

Get made

Quote from Dave McClure

Get laid

Lo que el viento se llevo / Gone with the w

ind by J. Carlos Fernández on Flickr


Augmented (hyper)Reality: Domes$c Robocop by Keiichi Matsuda: hOps://vimeo.com/8569187The Aeon Project: hOp://www.youtube.com/watch?v=UjnbiaY1JCEApple iLens concept by AppleiLens: hOp://www.youtube.com/watch?v=rsdImcPj5SMProject Glass: One day... by Google: hOp://www.youtube.com/watch?v=9c6W4CCU9M4Augmented Reality Naviga$on – Interface Demo by Hannes Fritz: hOps://vimeo.com/10401397

https://vimeo.com/8569187

https://vimeo.com/8569187

http://www.youtube.com/watch?v=UjnbiaY1JCE

http://www.youtube.com/watch?v=UjnbiaY1JCE

http://www.youtube.com/watch?v=9c6W4CCU9M4

http://www.youtube.com/watch?v=9c6W4CCU9M4


Vi blir uppkopplade mot allt som finns runt omkring oss

From Minority Report


Homo EconomicusThe Economic Man

things i believe by MarRn Sharman on Flickr


Homo Digitalis Economicus

The Economic ManWell-‐informedWell-‐equippedWell-‐connected

Med höga förväntningar på

dataopFmeringinterakFon



Vår digitala ”dubbelgångare” blir vår

representant i ”The Matrix”



Ingen egentlig skillnad mellan privat och arbete



Vår dubbelgångare kommer aS hantera

InterakFonerFörhandlingarOpFmeringarKommunikaFonFiltrering



Prosumerism


3D prin$ng demo -‐-‐ ball bearings! by dehurt: hOp://www.youtube.com/watch?v=u7h09dTVkdwCES 2012: Cubed 3D Home Printer by AMussey: hOp://www.youtube.com/watch?v=iB5i5SA6rKQ

uPrint SE 3D Printer Creates Wrench with Moving Parts Already Assembled by stratasysfdm: hOp://www.youtube.com/watch?v=rn1hxd-‐MeuI3D Printer Makes Nearly Anything by PigMine3: hOp://www.youtube.com/watch?v=nsgORCjf7oU


3D-‐prinFng kommer aS ske i hemmet och i lokala/regionala ”fabs”

Ökade globala flöden av råmaterial

Minskade flöden av produkter

hOp://m

ocoloco.com/upload/2012/03/rp_guitar_by_de/rp_guitar_derek_m

anson_3b.php

http://mocoloco.com/upload/2012/03/rp_guitar_by_de/rp_guitar_derek_manson_3b.php

http://mocoloco.com/upload/2012/03/rp_guitar_by_de/rp_guitar_derek_manson_3b.php


Kan

man

maila eS

kylskåp3D Character and QuesRon Mark by crystaljingsr on Flickr

TeleporteraBeama

Digitalisera


Ja!

Bokeh Remote by Bart on Flickr


Våra styrsystem är digitala modeller av verkligheten

Remote by Kevin T. Houle on Flickr


Våra styrsystem är instrumentpaneler

F430 dashboard by Carlos de Paz on Flickr


Och de blir bäSre och bäSre!

F430 dashboard by Carlos de Paz on Flickr

VikFgast: It’s about people.

Tack för visat intresse!Per Olof Arnäs

per-‐[email protected]@Dr_PO

PresentaWon finns på slideshare.net/poarFoton CC-‐licensierade, källa i kommentarerna

Spitalfields part VI by Ville Miettinen on Flickr

Digitalisering av transportbranschen - en ödesfråga

Business

Transcript of Digitalisering av transportbranschen - en ödesfråga