Digital Transformation @ Vodafone · C3 - Confidential 2 Digital Transformation @ Vodafone Digital...
Transcript of Digital Transformation @ Vodafone · C3 - Confidential 2 Digital Transformation @ Vodafone Digital...
C2 General
C3 - Confidential
2
Digital Transformation @ Vodafone
DigitalSkills
CustomerDigital
Experience
Ways of Working
CULTURE
C2 General
C3 - Confidential
3
Digital Transformation @ Vodafone
DigitalSkills
CustomerDigital
Experience
Ways of Working
CULTURE
C2 General5
• E2E DIGITAL EXPERIENCE
• OMNICHANNEL EXPERIENCE
• PERSONALIZATION / RECOMMENDATION
• “UAUU” EXPERIENCE
• “THERE IS SOMETHING NEW”
Customer Digital Experience
C2 General
C3 - Confidential
6
Digital Transformation @ Vodafone
DigitalSkills
CustomerDigital
Experience
Ways of Working
CULTURE
C2 General
C3 - Confidential
8
Digital Transformation @ Vodafone
DigitalSkills
CustomerDigital
Experience
Ways of Working
CULTURE
12C2 GeneralC2 General
Businessand
JourneyTribes
DigitalChannels
Tribe
DigitalEngineering
Tribe
Digital Channels
Digital Engineering
Marketing Base Growth Care
Journeydefiniton
Assisted andnon assisted
channels, with an
Omnichannelapproach
Enablers to Support all
Tribes
Digital Subscription
MobileCVM
Web 1 Web 2 MVA10MVAMVD (EBU)
DigitalRetail
TelemkteShop
Omnichannel
DxL(DDS)
AssistedChannel I
DxLMicro
Services
AssistedChannel
II
* To be discussed
Automation
Digitize
Digital Squads
C2 General
13
Detailed demos presentation at standsSpeed demos at Central Stage
Digital Summits (Sprint Reviews)