Digital Transformation - How's it going?

Digital transformation How’s it going?

© 2017 Visceral Business Ltd. www.visceralbusiness.com

Digital Transformation Let’s break it down…

1. Digital Technological enablement through wifi, data and code

2. Transformation Radical change

Sometimes the first word in this phrase gets more attention than the second one, no?


Digital transformation A shorthand for


Engaged peoplenot rigid process

Networkednot industrial

Always-on invention and learning informed by data,not fixed, departmentalised management

Real-time and dynamicnot Gant charts Compound value

not just ROI

Purposeful core and iterative organisationnot pushing out product regardless


Mostly, it’s just an effective and intelligent way of doing things digitally to deliver value.


These attributes describe what I would call a ‘visceral business’.

Some people describe this as peer-2-peerorganisation.


Mostly, it’s just an effective and intelligent way of doing things digitally to deliver value.

API-enabled culture

Interaction governance

Digital corporate capability

Rich media, measurable impact

Value-led reasons to engage


These attributes describe what I would call a ‘visceral business’.

Some people describe this as peer-2-peerorganisation.

Effective digital strategies improve organisational capability

by blending human smarts and technology together well

to do things better.

(whilst staying true to a core purpose)


So, to transform well, an organisation has to be clear about its purpose and what it wants to do.

because that will allow it to effectively change how it does it.


Many organisations don’t start there (because the world today is very VUCA*)

* Volatile, uncertain, complex and ambiguous


Many organisations don’t start there because the world today is very VUCA*

They’re not calibrated around the networked smarts of their people and data



Many organisations don’t start there because the world today is very VUCA*

They’re not calibrated around the networked smarts of their people and data


Maybe something’s not quite working with that.

hanging


With digital transformation Interaction changes everything


Towards alpha organisation Interaction is a new fuel


all this improves the business model

Who’s engaged in our business? Staff, stakeholders, customers

What’s being delivered? What data do we have on it?

Understanding delivery needs and interactions

Modelling digital business - processes costs and innovations

Towards alpha organisation Interaction is a new fuel


Effective digital strategies are interconnected

Digital business design

Insight and innovation

Digital vision

Enterprise architecture

Brand communications

Audience engagement

CRM

User experience design

Process mapping

Community development

Product and service design

Network analysis

Data development/analytics

Skills development

Mentoring and training

Core purposeOperational mission

Brand values

Data strategy


And every organisation, by nature, is different

• operating context • market drivers • product cycle • required resources • competitive point of difference • commercial and cultural value

Smart organisations play to their strengths and calibrate their digital strategy accordingly


Digital transformation

Basically, we have a long way to go


Digital transformation Coming up…

AISmart sensors and networks

Machine-readable data


Digital transformation Coming up…

AISmart sensors and networks

Machine-readable data

…plus the potential digital capability of your people and being able to access your own data.

Both are going to be key in powering effective digital transformation and innovation.


Digital transformation

So if you’re not sure where to go next…

Why not talk to us about developing the digital business potential of your organisation? Visceral Business can provide:

• Digital business planning • Research and insight • Digital innovation workshops • Service design • Data and digital skills training • Community moderation and facilitation • Governance design

Contact us for more information

[email protected] +44 07770 877553


mailto:[email protected]

Digital Transformation - How's it going?

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Transcript of Digital Transformation - How's it going?