Digital transformation Fujitsu London September 2016
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![Page 1: Digital transformation Fujitsu London September 2016](https://reader038.fdocuments.us/reader038/viewer/2022103105/58703b271a28ab4e2c8b4a29/html5/thumbnails/1.jpg)
M A S T E R I N G
D i g i t a l
Transformation
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Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
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Expect a smack in the face…Digital Disruption is real
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What is your
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You have a C H O I C E
Disruption
Modeling
Transformation
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You have a C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction
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1995+MusicPhotographyVideo Rental…
2005+Print MediaTVTravelHR…
2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…
2025All Safe havens will be subject to digital disruption…
WAVES OF Disruption
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What can we learn?
@jcaudron
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Digital Disruption is a story of…
%@jcaudron
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This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
@jcaudron
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YOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THEMBut your
app sucks
I want experience
Uhh..ok
Cheaper AND better
Hey this solves my problem!
I don’t want to wait a week
NEW
This IS our story
@jcaudron
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The Tipping Point
YOU THEM
@jcaudron
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THE IMPACT OF D I G I T A L
@jcaudron
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THIS IS NOT A STORY ABOUT Paperless!
@jcaudron
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IT IS A STORY ABOUT Changing BUSINESS
TOUCHPOINTS@jcaudron
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MEETINGS ARE C H A N G I N G
@jcaudron
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Meeting Rooms
ANALOGUE
@jcaudron
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Meeting Rooms
Conference Tools
ANALOGUE DIGITAL
@jcaudron
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Meeting Rooms
Conference Tools
ANALOGUE DIGITAL TRANSFORMATIONAL
VR…@jcaudron
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STORAGE IS CHANGING
@jcaudron
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Archives
ANALOGUE
@jcaudron
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Archives Servers
ANALOGUE DIGITAL
@jcaudron
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ANALOGUE
Archives
DIGITAL
Servers Cloud@jcaudron
TRANSFORMATIONAL
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CONTENT IS CHANGING
@jcaudron
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Paper (static)
ANALOGUE
@jcaudron
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Paper (static)
ANALOGUE
PDF (semi-static)
DIGITAL
@jcaudron
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Paper (static)
ANALOGUE
PDF (semi-static)
DIGITAL
Smart Data (real-time)
@jcaudron
TRANSFORMATIONAL
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THE WORKPLACE IS CHANGING
@jcaudron
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Office
ANALOGUE
@jcaudron
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Office
ANALOGUE
Home Office
DIGITAL
@jcaudron
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Office
ANALOGUE
Home Office
DIGITAL
NWOW@jcaudron
TRANSFORMATIONAL
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SOCIAL IS CHANGING
@jcaudron
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ANALOGUE
Coffee Machine
@jcaudron
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ANALOGUE
Coffee Machine
DIGITAL
Facebook@jcaudron
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ANALOGUE
Coffee Machine
DIGITAL
Facebook@jcaudron
???
TRANSFORMATIONAL
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THE FUTURE IS Hybrid
@jcaudron
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Don’t worry, we’ve got a PLAN
@jcaudron
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Slicing the Elephant
creates Insight@jcaudron
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@jcaudron
THE MODEL
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The relationship is changing between the organization and the outside world.
The Glass House
@jcaudron
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The evolution of unbundling and how this changes your products, services and go-to-market.
The Package
@jcaudron
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The position in the value chain is challenged. You can bypass, or be bypassed.
The Frog
@jcaudron
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Opinion making is challenged. New players can dominate the attention of people.
The Gatekeeper
@jcaudron
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Primary location and place of consumption are changing. There is a need to merge offline and online
The Traveller
@jcaudron
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Consumers are uniting. The power of the crowd can be good or bad for your organization.
The Participant
@jcaudron
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Technology keeps progressing. We are only at the beginning of the digital revolution.
The Cyborg
@jcaudron
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Digital Transformation is a complex and never-ending
journey
@jcaudron
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YOU NEED TO Scan YOUR
ENVIRONMENT @jcaudron
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DETERMINE THE IMPACT
@jcaudron
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CREATE A North Star VISION
@jcaudron
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DEFINE A Transformation STRATEGY
@jcaudron
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DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
@jcaudron
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KNOW
YOUR
AUDIENCE@jcaudron
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THE CLASSICS
@jcaudron
TRADITIONAL MODELS TRADITIONAL CHANNELS
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THE CONVERTED
@jcaudron
TRADITIONAL MODELS DIGITAL CHANNELS
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THE DIGITAL
@jcaudron
NEW MODELS DIGITAL CHANNELS
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THE RUPTURED
@jcaudron
EVERYTHING NEW
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@jcaudron
F R O M TRANSLATION
T O TRANSFORMATION
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BUILD a new ORGANIZATION
@jcaudron
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From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudron
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The BusinessDigital (at the
sideline)
The Business
Digital (at the sideline)
From ... ... to@jcaudron
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The BusinessDigital (at the
sideline)
Digital in the coreThe Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
From ... ... to@jcaudron
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From an outdated MOTHERSHIP
@jcaudron
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From an outdated M o t h e r s h i pTO A modern
F L E E T@jcaudron
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Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
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Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE
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YOU NEED DIGITAL Leadership
@jcaudron
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CEOIdeally your CEO is the digital lead
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
@jcaudron
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CEO
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
Is the CIO the digital lead?
Is the CMO the digital lead?
REALITY
@jcaudron
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CEO
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
Vertical focus, based on traditional
technology, platforms, processes
Vertical focus, based on
channels, media, communication,
marketing, …
A VISIONDIGITAL OFFICE CDO
Virtual Digital Leadership Team@jcaudron
REALITY
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The Digital Office is TransversalSa
les
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
DIG
ITAL
LAB
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
DIGITAL OFFICE
@jcaudron
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TO PULL THIS OFF YOU WILL NEED…
@jcaudron
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M I N D S E T@jcaudron
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M E A N S@jcaudron
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M A N D AT E@jcaudron
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Digital Transformation is a complex and never-ending
journey
@jcaudron
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TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
CHANNEL STRATEGY
POLICY & GOVERNANCE
SET-UP AND ROLL-OUT RUN
ROLL-OUT DIGITAL OFFICE
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
PLATFORM DESIGN
REQUIREMENTSPARTNER
SELECTIONRFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP BUSINESS MODEL
PROJECT KICK-OFF
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN PROGRAM/DEVISION/…
RUN START-UP (COACHING,
ADVICE)
START-UP BUSINESS
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
@jcaudron
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Thank You!
DOWNLOAD THE SLIDES www.speakersbase.com/JO