DIGITAL SUCCESS GUIDE - AtilusSearch Engine Marketing Search Engine Optimization Social Media...

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DIGITAL SUCCESS GUIDE WEBSITE SERVICES INTERNET MARKETING CREATIVE STRATEGY ATILUS.COM GROW YOUR BUSINESS ONLINE Atilus, LLC 28440 Old 41 Rd #9 Bonita Springs, FL 34135 [email protected] 239.362.1271 How to Grow Your Business Online

Transcript of DIGITAL SUCCESS GUIDE - AtilusSearch Engine Marketing Search Engine Optimization Social Media...

Page 1: DIGITAL SUCCESS GUIDE - AtilusSearch Engine Marketing Search Engine Optimization Social Media Marketing Remarketing & Retargetting Email ... with custom-made logos, graphics, icons

DIGITALSUCCESSGUIDE

WEBSITESERVICES

INTERNETMARKETING

CREATIVESTRATEGY

ATILUS.COM GROW YOUR BUSINESS ONLINE

Atilus, LLC 28440 Old 41 Rd #9 Bonita Springs, FL 34135 [email protected] 239.362.1271

How to Grow Your Business Online

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ATILUS.COM ATILUS.COMG R O W Y O U R B U S I N E S S O N L I N E G R O W Y O U R B U S I N E S S O N L I N E

Growing your business online: the driving force behind everything we do at Atilus. We don’t just build websites. Our one and only goal is to help our clients grow their businesses and increase their bottom lines.

Think of Atilus as the “Business” Web Design company. We don’t care about the latest technology, design trends, and online marketing – until we’ve personally tested and know it will make sense for you, your project, your company, and will drive results.

Everything we do, every recommendation we make, is based on research and experience in each of our clients’ industries and on their projects. We then marry our expertise with your unique needs as a business to achieve your goals.

Through strategic planning, technical know-how, and dedication to our clients’ success, we have helped hundreds of clients grow, market, and run their businesses more effectively using the web.

ABOUT ATILUSOur team is spearheaded by President Zach Katkin and CTO Harry Casimir who have been in the digital marketing industry for over 17 years. With our methodical, intentional and communicative approach to development and marketing, your project is guaranteed to succeed.

OUR TEAM

WE GO ABOVE & BEYOND

ZACH KATKIN

KRISTEN BACHMEIER

HARRY CASMIR

JORDAN AZIS

WE ASK QUESTIONSWe put everything we have into our clients and projects. From internal brainstorming sessions to project execution, the entire team cares for each project as if it’s our own.

When you come on board with Atilus, it may sound like we ask a lot of questions. We do this so we can get to know your business inside and out to deliver our promises.

PRESIDENT & CEO

DIRECTOR OF OPERATIONS

CTO

DIRECTOR OF BUSINESS DEVELOPMENT

30+REVIEWS 98%RATINGSATISFACTION

Jordan manages all sales and marketing for Atilus. He has more than 5 years of experience in the tech and construction industries

Kristen loves helping Atilus' clients by creating amazing websites and successful marketing initiatives to help them achieve results.

Zach is the co-founder and CEO of Atilus. What excites him is being able to help businesses of all sizes succeed online.

Harry oversees the strategic technical direction of Atilus. Key initiatives include enhancing and expanding the company's technology footprint and expertise.

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ATILUS.COM G R O W YO U R B U S I N E S S O N L I N E

WEBSITESERVICES

DD

HM

R

Our design process centers on combining our team's experience, with your particular vision. We assist you in helping to make meaningful design decisions to ensure your project's success.

A great project involves a great development team, and our on-staff developers are here to help code your site in a way that works today, is marketing friendly, and will provide benefit to your organization for years to come.

Hosting is a vitally important to the success of your online presence and business. Our servers and implementation of hosting technologies is among the best in the business - with hack protection and other vital features.

All of our clients receive monthly support from our support team, including updates to your website. We also work hard to make proactive suggestions based on your unique business.

Nothing measured, nothing gained. All of our projects include in-depth analytics, as well as custom reporting, and strategic consulting, to help you understand what's working and how to maximize the web for your business.

Design

Development

Hosting

Maintenance & Support

Reports & Analysis

ATILUS.COM W E B S I T E S E R V I C E S

ANALYTICS

SOCIAL

EMAIL

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM W E B S I T E S E R V I C E S

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E

logo tab 1t ab 2 tab 3

header

INTERNETMARKETINGSEM

SEO

SMMR&R

EM

Our team of digital marketing experts help ensure your business gets in front of the right audience and generates revenue online.

We’ve championed Local, Regional, and National SEO campaigns to help our clients’ businesses scale from an online perspective.

When implemented strategically, social media can be a great tool for exposure, branding, and targeted advertising while organically driving more website traffic

Already advertising in print publications? Seeing success with online marketing? Remarketing helps you stay in front of prospects and see more results out of your existing marketing dollars.

Tried and true, email marketing is still one of the most effective forms of digital marketing. We help clients implement email newsletters, come up with a plan and process for growing their lists, then schedule and send emails throughout the year to keep customers informed and business growing.

Search EngineMarketing

Search Engine Optimization

Social Media Marketing

Remarketing& Retargetting

Email Marketing

ATILUS.COM I N T E R N E T M A R K E T I N G

MailChimpAdRoll

Google

AdWordsFacebook

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM I N T E R N E T M A R K E T I N G

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E

CREATIVESTRATEGYB

GD

CPC PR

Your company is more than a name and logo. Atilus will help you define, develop, and promote your brand to leave a lasting impression on your audience.

The design experts at Atilus will assist you in elevating your brand with custom-made logos, graphics, icons and more.

From concept to creation, our team will guide you through the process to develop creative marketing materials to set yourself apart from the competition.

Using effective language in your online marketing can make a world of difference. We turn your ideas into the right message that appeals to your audience. At Atilus, we know first-hand how

public relations play a key role in building and maintaining a company’s reputation.

Branding

Graphic Design

Creative Production

Copywriting

Public Relations

ATILUS.COM C R E AT I V E S T R AT E GY

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM C R E AT I V E S T R AT E GY

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM C A S E S T U D I E S

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ABOUT THE CLIENT

GOALS

SOLUTION

Babcock Ranch is located just north of Fort Myers in Southwest Florida and will be home to 50,000 future residents. Atilus was commissioned by the Babcock Ranch team in 2015 to build a website and digital marketing plan. Since then, the website has undergone 4 major updates and we continue to maintain and update the website while managing all digital marketing and social media strategies.

We solved Babcock's major struggles and helped them reach their goals in a multitude of ways. From a development perspective, we utilized an open source CMS with a templated process on both their main site and additional sites to ensure mobile-responsiveness and fast turnaround on creation of micro-sites for their various business units, all while maintaining digital marketing-friendly designs. We implemented short and long term strategies across all of their digital marketing platforms (local and national SEO, pay per click, social media, remarketing, and much more) to make digital their #1 source of new leads and inquiries, a major milestone in helping them become the most vibrant and interactive residential community on social media in Florida.

Present Model Homes

Encourage Event/Downtown Attendance

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM C A S E S T U D I E S

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ABOUT THE CLIENT

GOALS

SOLUTION

Florida Gulf Coast University is a state university in Fort Myers, FL. FGCU broke ground in 1997 and was getting ready to celebrate its 20th anniversary as we began the project. This was a special one since most of our team consists of FGCU Alumni and our cofounder, Harry Casimir, is heavily involved with FGCU. The Florida Gulf Coast team approached Atilus to design a website just for the 20th anniversary celebrations and we happily obliged!

To celebrate the 20th anniversary, we were asked to create a bold, new design to match the amazing culture of FGCU, which is unlike any typical state university. There was a special logo designed just for the 20th year, which we incorporated with the traditional Florida Gulf Coast University logo. We were thrilled to learn that the FGCU team had video taken just for the homepage video banner, which takes users on a fly-over of the university.

Highlight Impact FGCU in SWFL

Reflect Opportunities for Students

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM C A S E S T U D I E S

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ABOUT THE CLIENT

GOALS

SOLUTION

Collier EDO, or the Collier Economic Development Organization, is a segment of the Greater Naples Chamber of Commerce that helps to attract and keep businesses in Collier County, FL. We began working with the Collier EDO in early 2017 after they began searching for a qualified design and development firm to build a custom website.

One of the Collier EDO’s goals was to create a bold design. Naples and Collier County has a certain reputation among those who hear the name and we wanted to counter those perceptions with a bold, colorful design. To do this, we used bold typography, large images, and fun icons throughout the design. We also worked from a grid-like wireframe where content was presented simply in colorful boxes.

Create a User-Friendly Design

Better Communicate Services to Local Businesses

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM C A S E S T U D I E S

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ABOUT THE CLIENT

GOALS

SOLUTION

Board Management is a web-based application developed by board members for board members. With Board Management, directors of groups, organizations, and associations can effectively plan and schedule meetings, assign tasks, send messages, and collaborate – all from one place.

Board Management was looking to develop a web app that would be as user-friendly as it is functional. While they would need many technical features, they would also need a clean design that would provide an effortless user experience and allow for seamless integration of their app into the workflow of their customers.

Support Tool Integration

Custom Design

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ATILUS.COM G R O W Y O U R B U S I N E S S O N L I N E ATILUS.COM C A S E S T U D I E S

ABOUT THE CLIENT

GOALS

SOLUTION

Alford Wildlife & Pest Management is a local company that does just what their name entails: remove nuisance wildlife and pests. We began working with Alford Wildlife in 2014 to help them gain more business using digital marketing. Since we started working together, marketing turned into a new website, which is live today.

The previous website for Alford Wildlife was completed in 2013 and needed a reboot. To better maximize the online dollars we were already spending, we recommended a new website altogether. After we learned more about the business and what is most impactful for them, we decided to structure the website to cater to the keywords their customers would search for. After some keyword research and experience in their PPC campaigns, it was clear that people search for the animals/pests they want to get rid of – not the service itself Alford provides.

We created 2 major section of the website: one for wildlife removal and one for pest management. These are 2 separate areas of their business and it needed to be broken out for SEO purposes.

Increase Number of Quality Leads

Create a More Responsive Website

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ABOUT THE CLIENT

GOALS

SOLUTION

Fish Tale Boats, a boat dealership with locations in Fort Myers and Naples, Florida – had been an Atilus client for years. Beginning in 2016, and continuing throughout 2017 and 2018 – they turned to Atilus to help reinvigorate their brand with a new logo, new website, customized inventory system, and an increase in digital marketing.

The Atilus team also completed the previous version of the website, which was done in 2010. At that time, responsive design hadn’t come about and is why the previous website was not fully responsive. Their latest design, however, was created with mobile in mind as we find over 70% of our clients’ website traffic is from mobile devices/tablets.

Introduce New Branding to Existing Clientele

Launch and Market a New Secondary Location

Help Drive Traffic to New Main Location

Increase Amount of Boat Show Attendees

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