Digital strategy presentation

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1 Keeping Client Expectations High. 5 Tips on Digital Strategy. 1

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From STUDENT EVENT – IABC Ottawa Presents: What To Do When You Graduate on 6 March 2013.

Transcript of Digital strategy presentation

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Keeping Client Expectations High.5 Tips on Digital Strategy.

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By now you may be asking...?

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Where I’ve been...

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What I’ve Done

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- Account Management- Project Management- UX Design- Consultancy- Strategy

From Day One my focus was Digital (Mobile) Strategy.

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What I’ve Learned

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- Every single person creates harmony within an organization.

- Anyone is willing to talk through their experiences and how they can help you.

- Jobs do not come to you. If you want a specific job go out and get it.

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Tip 1Find your Area of Excellence.

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Find your Area of Excellence

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- Begin to research the areas of Digital Strategy.

- Select where you want to focus your career.

- Look for the opportunities that can help you build in these areas.

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Tip 2Connect with Industry Leaders.

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Connect with Industry Leaders

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- Engage with these people. Don’t be afraid to contact them to discuss how they got to where they are today.

- These people are going to be excited to share their stories with people looking to enter the industry.

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Tip 3Always work on Big Ideas.

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Big Ideas

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- In each position you are in as you begin to gain experience, work on that “big idea”.

- Be involved in the process as much as possible. Step up to the plate on the project.

- Never believe that if you are a Junior Strategist you cannot come up with an amazing solution.

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Tip 4Always stay ahead.

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Always stay ahead

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- In a Digital Strategy role you must understand digital strategies before anyone else.

- Always research and understand based on your Area of Excellence.

- Must be able to show to your client that you are thinking ahead for them.

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Tip 5Understand how offline connects to online.

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Understand Offline.

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- A Digital Strategy does not lie alone.

- Must connect to an offline strategy along the way.

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Strategy is a simple concept.

Understand your clients’ business and how new technologies help them to succeed.

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Thank you.

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