Digital strategy of UMG
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Transcript of Digital strategy of UMG
B I G I D E A , T I T L E O F T H E C A M PA I G N
“ D R E A M L A N D O F M U S I C ”
E X C I T I N G I N S P I R I N G
O P P O R T U N I T Y M U LT I C H A N N E L
TA R G E T A U D I E N C E
• M U S I C L O V E R S / FA N S • I N D I E A R T I S T S / M U S I C I A N S / V O C A L I S T S
• How do we know it works?
• Digital copies of online channels e.g. iTunes ↑
• Orders of online stores e.g. Amazon ↑
• How to create a fad?
• Sponsorships for
• Billboard Hit songs for $0.99 campaign price download!
H O W T O I M P L E M E N T ?
• Pre-research
• Google Adwords
• Keywords: Universal, publishing, record labels, studio
• Social Network Tools
• Pics through
• Latest Music Video
• Sweepstake on
C A M PA I G N P R I Z E SI N C E N T I V E S F O R A P P E A L I N G K E Y A U D I E N C E
• For Fans
• Album with Artist’s autograph
• Concert Tickets
• For musician
• Working chance with producer and record label
M A R K E T I N G B U D G E T
• Top 4A Digital Team $750 /hour
• 50 hours Plan, 10 hours/week
• Google Adword expenses
• Campaign Prize Input
• Other Related fee
• About $600,000 for 3 months