Digital Strategy - Hôtel le meurice
Transcript of Digital Strategy - Hôtel le meurice
E.F. – B.L. – Y.L.G. – T.P. – MBA2A
New Technology in Hotel Industry
- Technology: an ever more important in hospitality - Benefit for the customers and the hotels - Powerful tool for the hotel:
- visibility in the global market - reach new customers - keep loyal customers
- Present before, during and after guests’ stay
à Must be creative and competitive
Hotel presentation
Since 1835
Hotel presentation
Since 1835 160 rooms & suites Spa Valmont Gastronomic restaurant Alain Ducasse
Hotel presentation
Dorchester Collection member Fashionable
Actual Digital Touchpoints
Website:
- Clear and easy access
- Reflect the hotel’s atmosphere
- Chat with us
- Booking
Social media: - Facebook
- Google +
- Issuu
- Blog
Actual Digital Touchpoints
Actual Digital Touchpoints Mobile & Tablet: - Mobile website
good visual image
quick access
fast upload
- Mobile application
Dorchester Collection available only on App strore
Places to go around the hotel
Actual Digital Touchpoints Booking websites: Tripadvisor
Booking.com
La Fourchette
New Digital Touchpoints
Translate the website in 4 or 5 languages (French, English, Spanish, Russian, Arabic, Chinese and Japan)
Emailing strategy in different languages
Android application:
promotion on Foursquare
LoungeUp application
Put a tablet in each hotel’s rooms
E.F. – B.L. – Y.L.G. – T.P. – MBA2A