Digital Strategy for Kohl’s

Cortney SimpsonFall 2012ADV 492

Branding

I would focus majority of my strategy on branding. I know that branding is how mainly

people get their name out and their product known. I will get

Kohl’s brand known by advertising and promoting sales.

Target

WHO?

Women from ages 25-40

Kohl’s generally make all of their commercials to target women, so they must make majority of their revenues come from women.

KPI

I know that my performance is a success when I start to see sales incline and focus

on cost efficiency improvements and effective

cash management. Also, just by surfing the net and

seeing how Kohl’s is performing by word of

mouth. Setting up a face-book business page keeping

track of the likes and also how customers are

interacting with brand on social sites.

Social media is the big focus for my product. Having people’s opinions on new products and being able to upload a photo so that I would be able to tell what new item is “hot” and what type of layout I should focus on.

Tactics

I would mainly advertise to this target group where I feel would best fit them. Since Kohl’s is coming out with a new collection that I feel best fits business attire, I would do ads that would relate to business and work.

Budget

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Comfortable, Classy, Work Wear!

SHOP AT KOHLS!