Digital strategy
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tamra- c2.com Why Digital? 18 Dec 2013 Client Logo If needed
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Transcript of Digital strategy
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Why Digital?
18 Dec 2013
ClientLogoIf needed
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Marketing has changed more in the past 2 years than in the past 50.
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Zero Moment of Truth
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Zero Moment of Truth
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What is digital strategy?
What is Digital Strategy
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A digital strategy is a plan to accomplish objective with the benefit of Digital tools.
What is Digital Strategy
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on What, Who, When, Where and How
A digital strategy
What is Digital Strategy
Is a plan
To accomplish objective
must be Specific Measurable Attainable Relevant Time-period
Using digital tools.
such as Web, Mobile, Facebook, Adwords, Tablets,etc
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Why go Digital
Why go Digital
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Why go Digital
• Digital marketing is the marketing of the future• The world is more connected online than ever before• Digital marketing methods allow small businesses to reach out like never before and empower them to interact with the audiences they want to argot but were previously unsure how to approach• Start ups that have yet to establish a solid reputation within their industry or attract a loyal customer base may find that taking an online approach is especially helpful• Competition, coupled with the recent economic recession, has made marketing strategies more vital than ever before• Social media opens you and your brand up to feedback and potentially criticism• Digital marketing gives the control back to the consumer. Digital media is so pervasive that consumers have access to information any time and any place they want it. • Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. • Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not jjust to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. • Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze • marketing campaigns and understand what is working and what isn’t – typically in real time• Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.• Digital marketing can be simply understood as marketing that makes use of electronic devices such as computers, tablets, smartphones, cell • phones, digital billboards, and game consoles to engage with consumers and other business partners. • People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences. Digital marketing acts as a catalyst here• Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.• More Juice for the Squeeze. With diminished outbound marketing budgets, companies will shift focus toward increasing revenue from current • customers, either through more frequent purchases, or larger ones. Email marketing is the perfect vehicle for communicating with customers • and incentivizing additional purchases.
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Why go Digital
A: Because your customers are here!
customer
brand
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Why go Digital: Case Studies
Case Studie
s
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Why go Digital: Case Studies
Hippo
• Leveraged Twitter for inventory tracking
• The effectiveness of replenishing stocks created a rage and this buzz increased the sales by 76 percent.
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Why go Digital: Case Studies
Instagram Menu Comodo
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Why go Digital: Case Studies
Haagen-Dazs Mobile App
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Why go Digital: Stats and Interesting numbers
Stats and interestin
g numbers
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Why go Digital: Stats and Interesting numbers
% of time spent in Media vs. % of Advertising Spending (2013)
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Why go Digital: Stats and Interesting numbers
• Mobile ad grew by 81 % this year• Ad spend for Print media in MENA region has 71% share – Huge
imbalance• Digital ads grabbed share of print media, and not TV
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Why go Digital: Stats and Interesting numbers
Internet penetration Consumer behavior
MENA
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Why go Digital: Stats and Interesting numbers
• 60% of Middle Eastern marketers increased digital investment this year
• Brand in MENA spends from 2% to 40% of total ad spend in digital
• Around 50% of Big brands in MENA want to increase Digital spend, but
LACK OF KNOWLEDGE is holding them back
80% of smart phone users In Egypt buy at least ONCE A MONTH from their device
MENA
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Why go Digital: Stats and Interesting numbers
Guess number of visitors from UAE?
thousand3 million 2 million 12
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Why go Digital: What can we do
What can we
do
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Why go Digital: What can we do
BANNER ADS
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Why go Digital: What can we do
Retargeting
Landing page
Google Adwords
Behavioral Targeting
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Why go Digital: What can we do
We will use scientific approach to decide on the platform and validate with numbers. which most of the
brands have less knowledge about
Give us a clear cut objective
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Why go Digital: What can we do
• Porsche Dubai - 5400• Porsche Abu Dhabi – 1000• Porsche Panamera – 1000• Porsche Cayenne – 1600• Porsche 911 - 480
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Why are We better
Why go Digital: Why are we better
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Shifting value away from size towards the audience
Why go Digital: Why are we better
Focus on small but growing websites
Research and Insights tool
• Usually digital budget is invested in websites that are popular
• There is a need to shift the conversation to relevant websites
• Small is beautiful. And effective
• Maintain relationship with niche websites and focus on long term
• We have the best tool with us for audience targeting and competitive intelligence
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Summary
• Simply, its just reaching and engaging customers through Digital medium
• Not a “herd mentality” attitude
• Why Digital? Because your customers are there and results can be quantified.
• Stats in favour of integrating Digital in marketing plan
• Our major strength is to focus on audience centric rather than largesize-centric websites
SUMMARY
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