Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference...

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Stefanos Kiposis LG Electronics Hellas S.A Digital Signage Store Transformation

Transcript of Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference...

Page 1: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Stefanos KiposisLG Electronics Hellas S.A

Digital Signage Store Transformation

Page 2: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

The Future of Retail is Personal

Showrooming

Analytics Sensory technology

e-Commerce In-store experience

Interactivity

“The way we shop is changing fast as lines blur between offline and online”

Instore Marketing Conference 2018

Page 3: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Market Trends in Retail Vertical

Source: Studies by Markets and Markets, IDC Forecasts

Emerging tech (AR, Voice, IoT, 3D Print, etc.)

0 5 10 15 20 25

Buy Online Pickup In-store (BOPI)

Would you find an in-store visit more exciting if the retailer used technology?

Millennials

Generation X

Boomer

Millennials

Generation X

Boomer

0 15 30 45 60%

0 15 30 45 60%

13%

30%

47%

23%

38%

51%

Number of predictionsRetail predictions for 2018

Improved in-store experiences

Personalization & CRM

Brick and mortar evolution

E-commerce, Mobile POS & Payment options

Faster product development & Fulfillment

AI, ML & Big data

Omni-channel usage & experiences

Ethical shopping (environment & supply chain issues)

New consumer groups, kinds of shopping

Evolution & Influence of Amazon

Security & Data governance

Job losses & changes

Instore Marketing Conference 2018

Page 4: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Digital Signage Trends in Retail Vertical

Instore Marketing Conference 2018

Page 5: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Customer Journey in Retail Space

Efficiency

Savings

Engagement

Shows location of a product in the store and best route to get there

In-store maps (digital signage)

Instore Marketing Conference 2018

Page 6: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Customer Journey in Retail Space

Efficiency

Savings

Engagement

Helps locate items on a consumer's shopping list in the store

In-store guidance (AR)

Instore Marketing Conference 2018

Shows location of a product in the store and best route to get there

In-store maps (digital signage)

Page 7: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Customer Journey in Retail Space

Efficiency

Savings

Engagement

Provides estimated wait time for each checkout line

Checkout optimization

Instore Marketing Conference 2018

Helps locate items on a consumer's shopping list in the store

In-store guidance (AR)

Shows location of a product in the store and best route to get there

In-store maps (digital signage)

Page 8: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Customer Journey in Retail Space

Efficiency

Savings

Engagement

Display offers on digital signage tailored to a consumer’s interest and preferences.

Targeted offers (digital signage)

Instore Marketing Conference 2018

Provides estimated wait time for each checkout line

Checkout optimization

Helps locate items on a consumer's shopping list in the store

In-store guidance (AR)

Shows location of a product in the store and best route to get there

In-store maps (digital signage)

Page 9: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Customer Journey in Retail Space

Efficiency

Savings

Engagement

Display special promotions available to everyone in the store

In-store offers (digital signage)

Instore Marketing Conference 2018

Shows customized in-store offers available for product being scanned

Special offers (AR)

Display offers on digital signage tailored to a consumer’s interest and preferences.

Targeted offers (digital signage)

Provides estimated wait time for each checkout line

Checkout optimization

Helps locate items on a consumer's shopping list in the store

In-store guidance (AR)

Shows location of a product in the store and best route to get there

In-store maps (digital signage)

Page 10: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Customer Journey in Retail Space

Efficiency

Savings

Engagement

Provides reviews and other information about the products being viewed

Augmented reality reviews

Displays advertising and information about products in the store

In-store ads (digital signage)

Instore Marketing Conference 2018

Recommends items to complement product being scanned, such as food and wine pairings

Product recommender (AR)

Display offers on digital signage tailored to a consumer’s interest and preferences.

Targeted offers (digital signage)

Provides estimated wait time for each checkout line

Checkout optimization

Helps locate items on a consumer's shopping list in the store

In-store guidance (AR)

Shows location of a product in the store and best route to get there

In-store maps (digital signage)

Display special promotions available to everyone in the store

In-store offers (digital signage)

Shows customized in-store offers available for product being scanned

Special offers (AR)

Page 11: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

LG’s Retail Innovations

Page 12: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

LG Value Proposition

Effective Management First Class Service

Remote Management

webOS Signage Platform

Design Consultancy

Product Superiority

IPS Technology

Dust & Humidity Resistant

Innovative display form factors

Unique Products Color Transparent LED Film

86”/88” Ultra Stretch

UHD High Brightness

OLED Signage

Instore Marketing Conference 2018

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Unique Products for Retail

Unique Solutions

Instore Marketing Conference 2018

Page 14: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

LG Transparent LED Film

73% transparency

Self-adhesive

Customizable size and layout

Curvature up to 1,100R concave

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LG Ultra Stretch

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88’’ & 86’’ Ultra Stretched Monitors

Resolution: 3,840 x 1,080 & 3,840 x 600

Aspect ratio: 32:9 & 58:9

Brightness: 700 cd/m2 & 500 cd/m2

Page 16: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

LG UHD High Brightness

Window-facing & open frame

2,500 / 3,000 nit

Sunglasses viewable

Fanless design

Instore Marketing Conference 2018

Page 17: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

LG OLED Signage

Instore Marketing Conference 2018

Page 18: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Design Consultancy for Retail

Design Consultancy

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LG Design Concept Consultancy

Instore Marketing Conference 2018

Page 20: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Design Proposal for Shopping Mall by LG

Instore Marketing Conference 2018

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Design Proposal for Sportswear by LG

Instore Marketing Conference 2018

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Design Proposal for Cosmetics by LG

Instore Marketing Conference 2018

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Design Proposal for Cinema by LG

Instore Marketing Conference 2018

Page 24: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Reference Sites with LG Monitor Signage

La Vaguada Mall in Madrid Jaguar Land Rover Worldwide

Mercedes me in China N Seoul Tower

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Page 25: Digital Signage Store Transformation · In-store ads (digital signage) Instore Marketing Conference 2018 Recommends items to complement product being scanned, such as food and wine

Reference Sites with LG Monitor Signage

River West Mall

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Intersport The Mall

Duty Free Rhodes Airport

Attica Stores

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Be with us, LG Information Display

Source: LG Information Display, https://www.youtube.com/watch?v=ylstRb3cdvM

Instore Marketing Conference 2018

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Thank you!