Digital Shopper Marketing Guide

8/11/2019 Digital Shopper Marketing Guide

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Special Supplement May 2014

Featuring these providers

The 2014 Guide

from Shopper Marketing magazine


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THE 2014 GUIDE TODIGITAL SHOPPER MARKETING

Product placement is key to your brands commercial

success. But when the time comes to negotiate this

strategic position at endcaps with the store manager,

sales reps have no choice but rely on a mix o

powerpoint presentations, screenshots, expansive

physical mockups and a lot o imagination. Reps

have no way to accurately and easily simulate how

your displays and packaging are going to look in the

store and how much space they will take. It keeps

retailers in the dark, leading to sales ineffi cienciesand lost opportunities.

CONTACT

Mickal Jordan

Co-Founder &

Chie Marketing Offi cer

[email protected]

929.999.1785

www.AUGMENTEDEV.com

BETTER NEGOTIATE PRODUCT PLACEMENT WITH RETAILERS

THANKS TO AUGMENTED REALITY

SIMULATE YOUR DISPLAY & PACKAGING DESIGNS IN REAL STORES

Augment is a mobile app to simulate displays and

packaging in real stores, in their actual size, thanks

to the mindblowing power o augmented reality.

During a store walkthrough, and by simply hold-

ing their tablet or smartphone, sales reps can place

the lie-size display or packaging design where it is

intended to be, capture their in-store simulation,

share pictures with the store manager, get immedi-

ate placement approval and close the deal at light-

ning speed. Whether you are a brand, manuacturer

or agency, Augment is going to drastically improve

your sales and design process. Watch Augment in

action on augmentedev.com

PRODUCTS & SERVICES

Augment app on iPad,

iPhone & Android

EXPERTISE

We are experts in in-store

simulations in augmented reality,

with a strong ocus on:

Virtual product placement

Virtual prototyping

Print marketing campaigns

AT-A-GLANCE

BOOST SELL-IN. SAVE MONEY ON PROTOTYPING. MAJOR CLIENTS LOral

Disney

Smurfit Kappa

Bemis GoEast

WHAT WE DO

Augment is a mobile app to simulate

merchandising displays and

packaging in their actual size in a

real store, thanks to the mindblowing

power o Augmented Reality.

Augment allows sales reps to boost

sell-in and enables marketing and

design teams to try new designs in

stores with no physical mockups.

INDUSTRIES SERVED

Brands

Display & Packaging

Manuacturers

Agencies

Boost sell-in. Augment is an effi cient simulation tool or sales reps to convince store managers, better nego-

tiate in-store visibility or your products, and generate additional revenue.

No more physical mockups.Augment allows marketing and design teams to quickly evaluate the visualimpact o their new display and packaging designs in a real store. Augment speeds up your design and pro-

duction process, and reduces the need to produce and ship physical mockups.

Get started:

1. Download the ree Augment app on your iPad, iPhone or Android device.

2. Upload your 3D models o displays and packaging on augmentedev.com. You dont know how to get the

3D models o your products? Ask your design team, creative agency or manuacturer to upload them

or you.

3. Simulate your 3D models in a real store. Print the universal Augment tracker on augmentedev.com.

Place it on a shel to simulate your 3D packaging. Or simulate your 3D display on the ground with no

tracker at all.

Watch a video and learn more on augmentedev.com

ADVERTISEMEN


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Our direct, addressable media networks deliver

advertising and promotions based on a consumers

purchase behavior, resulting in more effective media,

higher lif and greater loyalty.

Personalized mobile coupons and promotions Inuence shoppers at the shel through Catalinas

unparalleled mobile commerce platorm driving over $1B in CPG retail sales annually.

argeted digital and mobile advertising Leverage the largest media networks optimized or CPGBrands to drive awareness through integrated, omni-channel media with Catalina BuyerVision.

Personalized in-store digital media Personally engage over 280 million shoppers with highly relevant

media that has an unparalleled 80 percent readership rate.

CONTACT

Angela aylor

Executive Director

Brand Development877.210.1917

www.catalinamarketing.com

MORE THAN JUST PROMOTIONS.

PERSONALIZE YOUR ADVERTISING

AT SCALE.

What Makes US Different

Digital Advertising rom Catalina targets consumers based on their known purchases and affi nity or a

particular brand or categorythe very same consumers most important or growing your ranchise.

argeting consumers in this way helps deliver a higher return on ad spend (ROAS) and minimize the waste

associated with demographics-based advertising.

Utilizing our personalized digital media networks, and leveraging two years o purchase history on 280

million consumers, we target equity messages to consumers based on their purchase preerences. Consum-

ers appreciate our personalized advertising and promotional messages because theyre relevant and specific

to their needs and wants. As a result, our exposure rate to your target audience is much higher compared to

demographics-based targeting, resulting in improved awareness and increased brand equity.

With Catalina, you minimize purchase subsidization and reach only the right audiences resulting in

increased ROI/ROAS and greater value or your media dollar through:

EXPERTISE

Catalinas personalized digitalmedia connects shoppers to the

brands we know they want. We

target consumers with the right

behavior-based message when

its most impactul, via the digital

channel thats most likely to reach

themmobile, online, even in

the store.

AT-A-GLANCE

WHAT WE DO

Only Catalina knows the evolving

purchase history and individual

needs o more than 75% o American

shoppers. We use that insight to

create personalized, measurable

campaigns that motivate high-value

consumers to try new products,

increase consumption, and stay loyal

to CPG Brands and Retailers.

WHO WE ARE

With the worlds largest shopper

purchase history database driving

all personalized media across our

networks, we drive lif and loyalty

or the worlds leading CPG brands

and retailers.

YEAR FOUNDED 1983

Deeper Consumer Insight We are able to identiy your highly loyal con-

sumers, as well as those who may be at risk, and those who represent the best

opportunity or you to grow your brand.

Unrivaled Scale Reach up to 280 million shoppers in-store, and millions

more online via the largest CPG Digital Media Network in the U.S.

Unmatched Mass Personalization arget consumers individually based

on their transaction behavior or their purchase history.

Closed-loop Measurement Based on Sales We deliver insight into the im-

pact and effectiveness o our media programs based on in-store sales, en-

abling you to know the true benefit to your brand.

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catalina

very consumer has their own unique set of buying behaviors, or BuyerGraphics. Its

our insights into a shoppers purchase behavior that enable Catalina to personalize the

consumers path-to-purchase through mobile, online and in-store networks by leveraging

the evolving purchase history of more than three-fourths of American shoppers.

Engag ng t e Se ect ve S opper Stu y

isit catalinamarketing.com to download your copy of the study and discover how Catalina

an help retailers and brands understand shoppers and engage them across multiple channels,

nside and outside of the store. Or call 1-877-210-1917 to learn how you can start inuencingour customers path-to-purchase and drive lift and loyalty for your brand.

GOSSIP MAGAZINE

CAT LOVER

VEGETARIAN

LIQUID EYE-LINER

Identify Once, Engage Anywhere


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CONTACT

Matthew Szerencse

Market Development Manager

[email protected]

503.469.4681

ww.DIGIMARC.com/RETAIL

Digimarc Applications

Our Vision

All o Digimarcs solutions reect a unified vision o enriching every lie via pervasive, intuitive computing.

We accomplish this by creating a new means o communication based on digital watermarking technology

that can be embedded into media and objects, allowing computers and digital devices to see, hear and

engage with the world around them much like people do. Te result is that consumers and organizations can

easily access digital content when, where and how they want it.

WHO WE ARE

Digimarc is a well-capitalized,

publicly-traded company with a long

history o large-scale deployments.

Our world-renowned technology

is widely used in television, radio,

publishing, government IDs

and global currency. Our key

technologies are protected by ourlarge, high-quality patent portolio.

AT-A-GLANCE

MAJOR CLIENTS

Ford Motor Company Costco

Avon

US Bank

ime Inc.

Hearst Corporation

Cond Nast

WHAT WE DO

Digimarc enables brands and retailer

to leverage one technology in print,

audio, television, and packaging

to drive deeper mobile consumer

engagement at every touch point

throughout a shoppers journey.

YEAR FOUNDED 1995

TESTIMONIAL

By incorporating Digimarc IDs

into images in the 2014 Ford

Mustang brochure, we could bring

drivers closer to a live actionexperience, giving readers the

ability to virtually test drive the

car and have other rst-person

experiences long afer theyve lef

the dealership.

David Latcha, Latcha+Associates

Initiate print-to-mobile and audio-to-mobile experiences

Protect, identiy and track digital files

Authenticate content and objects

Monitor broadcasts and Internet distribution

Manage digital rights

Deter countereiting and piracy

Ensure document security

ADVERTISEMEN


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Introducing the Answer to YourOmni-Media Campaign Needs

To view Digimarcs complete omni-media solution

in action, visit:www.digimarc.com/omni

TRY FOR YOURSELF!Launch theDigimarcDiscoverapp and focus the camera on the

images below to view Digimarcs omni-media solution in action.

Packaging, print, audio and video

Digimarc provides brands and retailers

with one technology to facilitate mobile

engagement at every touch point

throughout the shoppers journey.

Every component of a marketing campaign print ads, catalogs,

direct mail, television and radio commercials, retail signage,

product packaging and more can be made interactive to

facilitate deeper consumer engagement, build brand loyalty and

drive immediate purchase opportunities.

IN THE STORE

ON THE GO

AT HOME


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Ibotta builds tools to empower consumers and marketers

alike. Weve done this by completely reimagining the way

consumers interact with their avorite brands, and offer it

as a pay per purchase model to our clients, ensuring that

marketers only pay when their engagement results in a unit

sold. Our mobile experience replaces couponing with un

game-like interactions, and gives the consumer exactly what

they wantreal cash rewards instead o credits or points.

CONTACT

Kane McCord

[email protected]

WHAT WE DO

WHO WE AREWere innovators, building a technology company to simpliy the

daily lie o a consumer. Ibotta came to lie when we realized the acute

need or an exceptional approach to connecting brands, retailers, and

consumers through mobile technology. We believe marketing must be

personal, contextual and most o all, mobile, in order to engage people

whenever and wherever they are. Even as one o the urthest reaching

and most requently used mobile applications in the U.S, were still

generating highly targeted, customized brand engagements with each

o our users. Our dedication to resh and relevant content keeps our

users active and coming back or more.

KEY EXECUTIVES

Bryan Leach, CEO

Luke Swanson, CO

Kane McCord, VP Bus. Developmen

AT-A-GLANCE

YEAR FOUNDED 2011

INDUSTRIES SERVED

Grocery (CPG)

Consumer Electronics

Dining & Entertainment

Health & Beauty

Fashion & Apparel

Home Improvement

PRODUCTS & SERVICES

Ibotta is a ree consumer mobileshopping application used by theworlds leading brands and retailers todrive sales both in-store and online

Te 16th most requently usedmobile application in the U.S., and thurthest-reaching mobile technologyin the US grocery and CPG market.

Features rebates on 500+ o the worldleading CPG brands, including all 1o the largest CPG firms in the USA

Drives mobile brand engagementwith resh, relevant content andgame-like interactions.

Delivers highly targeted, customiz-able messages and retailer exclusiveoffers at more than 100,000+ U.S.

store locations based on shopper geolocation and past purchase behavior.

WHAT MAKES US DIFFERENT

Ibotta is transorming the way leading CPG

brands and retailers think about advertising on

mobile. Gone are the days o assumption-laden

models to prove advertising ROI, and gone are

they days o communicating brand benefits

with massive televisions buys (thanks, DVR).

With Ibottas 100% pay or perormance model,

brands and retailers only pay when a purchase is

actually made, generating real, definitive ROI or

every client. Not only can Ibotta tell you how

many units youve moved, but we can also tell you

who bought your product, how many times, when

and where. It doesnt get any better than that.

MAJOR CLIENTS

Proctor & Gamble Co.

ConAgra Foods Inc.

Kimberly-Clark Corp.

Te Coca-Cola Company

General Mills Inc.

Walmart

arget

Whole Foods Market

Best Buy

Burger King

I dont coupon, but I can do this.

echCrunch

ake a picture o the receipt, and Im going to get cash back. Pretty remarkable

Good Morning America

ADVERTISEMEN


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MaxPoints proprietary Digital Zip technology offers advertisers

hyperlocal precision or digital ads and scales this precision to the

national level.

We start by mapping the United States into more than 34,000 unique Digital Zips, or neighborhoods. For

each campaign, we layer demographics, purchase and interest data, store radius inormation, and other

insights to determine which Digital Zips contain likely purchasers o a product. We then run digital display,

video, and mobile ads on brand-sae sites, targeting shoppers in these ideal neighborhoods located near key

retail partners.

Troughout a campaign, we monitor, optimize, and measure perormance by digging into key analytics

like sales lif data. Using these rich, real-time insights, we help advertisers continually expand their digitaladvertising knowledge and execute smarter campaigns.

As a key technology partner or the industrys most effective digital campaigns, youll find us in every stage

o the process, rom discovery and planning to execution and measurement.

CONTACT

Ryan Britton

Director o Shopper Marketing

[email protected]

Matt Knust

Director o Shopper [email protected]

www.maxpoint.com

Shoppers Buy Locally. We Reach ThemDigitally. You Profit Universally.

Link Digital Advertising with Inventory Data to Anticipate

and Accelerate Demand.

What i you could an-

ticipate what shoppers

want and when they

need it most, then ad-

vertise to them online

based on whats avail-

able at local stores?

MaxPoints hyperlocal digital advertising technol-

ogy makes this possible. We sync distribution with

advertising, so you no longer have to wait until 70%

o stores have your new product in stock beore

turning on your national campaigns. By linking

real-time store inventory data to hyperlocal digital

advertising, we help you reach the right neighbor-

hoods with the right shoppers or your new prod-

ucts. Tat means your products never go unsup-

ported once they reach retailers.

Tis smarter, more proactive advertising changes

the way brands launch new products. By anticipat-ing demand down to the store level, you can move

inventory aster than ever by creating immediate

awareness o product availability and in-store pro-

motions. And because this technology scales easily

to draw real-time shel data rom stores across the

nation, your campaigns have neighborhood-level

insight to ensure you never miss a sale.

MaxPoint can help you take control o your sales by

syncing store inventory with hyperlocal digital ad-

vertising. Visit www.maxpoint.com to learn more.

EXPERTISE

We combine the precision o

hyperlocal advertising with the scope

o regional and national campaigns.

By rapidly scaling neighborhood-level

targeting to reach interested audiences

across the country, we help shopper

marketers engage crowds o shopperswith every digital campaign.

AT-A-GLANCE

WHAT WE DO

MaxPoints Digital Zip technology

pinpoints an advertisers targetaudience in neighborhoods across th

country. We make it easy or shopper

marketers to strengthen their current

initiatives with digital ads that drive

purchases at key retail partners.

WHO WE ARE

MaxPoint provides brands and

retailers with a scalable hyperlocal

digital advertising solution. Were a

technology company that uses data an

analytics to help shopper marketers

make smarter advertising decisions.

INDUSTRIES SERVED

Consumer Products

Retailers

Agencies

PRODUCTS & SERVICES

Foot raffi c: arget ideal local

shoppers to boost in-store sales at

retail locations.

Product Launches: Link store-level

intelligence with targeted digital

advertising to move new products.

Event Promotions: Grow brands

with targeted digital promotions

that drive shoppers to specific

event locations.

We Make Hyperlocal Digital Advertising Smarter and Scalable.

For MaxPoint, hyperlocal digital advertising is more than targeting a

tight location. From the beginning, weve reused to sacrifice campaign

scale or precision. Tis led us to create a digital advertising solution

that equips a shopper marketer to engage interested audiences across

the nation with every campaign. By reaching crowds o ideal shoppers

with targeted ads that drive them to nearby retail partners, we help lif

sales, maximize market share, and move inventory aster than ever.

And were not stopping there. MaxPoint is dedicated to advancing our

hyperlocal digital advertising products, constantly refining our analyt-

ics to include real-time store inventory data and dynamic campaign optimization. We aim to be the top

digital advertising partner or shopper marketers, offering the only hyperlocal digital solution that scalesto the regional and national levels.

ADVERTISEMEN


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Our holisitic approach to solving the challenges todays grocers are

acing in digital is unique in the grocery industry. We are a team

o passionate, customer-ocused sofware developers dedicated to

the grocery industry. We understand the importance o all acets o

the organization working together to deliver seamless digital brand

experiences to customers and effi cient, intuitive operational solutions

or grocers.

Our Platorm enables grocery retailers to manage:

Omni-Channel Shopper ools Web, Mobile & ablet

eCommerce

Order Management & Fulfillment

Store Systems & 3rd Party Integration

Data Management & Analytics

Strategy & echnology

CONTACT

60 Adelaide St. East, Suite 700

oronto, Ontario

416.603.3406

Jay [email protected]

www.mer atu te hn l ie .

WHAT MAKES US DIFFERENT

INDUSTRY ACCOLADESPrice Chopper was recently awarded the Mobile ech Innovation Award by Progressive Grocer. Te Pro-

gressive Grocer ech Innovation Awards program recognizes outstanding technology thats innovative,

produces verifiable results and achieves specific business goals related to customer-acing online, social

media and mobile initiatives. Mercatus developed Price Choppers award-winning technology in collabo-

ration with the experts at Price Chopper.

KEY EXECUTIVES

Sylvain Perrier, President & CEO

Dave Conte, Chie Financial Offi cer

Bohdan Zabawskyj, Chie echnology

Offi cer

Jay Sweeney, Vice President, Sales &

Marketing

AT-A-GLANCE

CART

FLY

ER

SHOPPING

LISTS

COUPONS

MEAL

PLANNER

RECIPES

SINGLE SIGN-IN

WHAT WE DO

Mercatus echnologies is redefining

the digital experience within grocery

through its Mercatus IntegratedCommerce platorm. We build

exceptional solutions that solve the

challenges todays grocers ace in

digital that add value to customer

experiences and drive results.

WHO WE ARE

We are innovative, customer-

centric sofware developers and

thought partners. We are dedicated

to revolutionizing the way grocers

approach digital to add value to their

customers shopping experiences.

INDUSTRIES SERVED

Grocery

PRODUCTS & SERVICES

Our Platorm enables grocery

retailers to manage:

Omni-Channel Shopper ools

Web, Mobile & ablet

eCommerce

Order Management & Fulfillment

Store Systems & 3rd Party

Integration

Data Management & Analytics

Strategy & echnology

THOUGHT PARTNERSHIPSylvain Perrier, President and CEO, Mercatus echnologies, is a strategic thinker and technologist. Sylvain

has exceptional retail technology knowledge and expertise, is a respected grocery industry authority and

seasoned speaker. Dx3 Digital Marketing Conerence, National Retail Federation (NRF) and opSource

are among a ew o Sylvains most recent speaking engagements.

MAJOR CLIENTS

Food Lion

Price Chopper

Sprouts Farmers Market

Partnering with Mercatus to tap into their retail industry expertise and insight has been pivotal to our digital

engagement strategy. Our customers seek technology solutions to help them simpliy their busy lives, so Price

Chopper works to empower them with multiple digital channels to be more effi cientanytime, anywhere.

Heidi Reale, Director o Shopper and Digital Marketing, Price Chopper

ADVERTISEMEN


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We UNDERSTANDgrocery shoppers. For 15 years, we have worked with the nations leading grocery

retailers and CPG brands to build connections, drive loyalty, increase basket size and attract new customers.

Largest, most powerul grocery media network

Reach consumers 100% ocused on groceries

More than 200+ CPGs rely on MWGs robust ad platorm

Inuence consumers in the planning and purchase mode

CONTACT

Dan Vanchieri

Senior Vice President, National Sales

Gregg Vincent

Vice President, Brands

[email protected]

www.MYWEBGROCER.com

AUDIENCE

TARGETINGWe help you break through the noise and TELL YOUR STORY. We are one o the ew ad-targeting

platorms with first-party data on consumers planning and buying groceries every single day. Why guess

with your targeting? We will place your brand in ront o a curated audience o shoppers near your store,

seeking your products, already in purchase mode.

MWG tools include:

Custom brand storytelling solutions

Screen planning digital platorm or consumers to build a shopping list

Recipes, coupons, product videos and promotions to reach consumers while they are

digitally shopping at their local grocery site

Multi-channel touch points allow you to seamlessly connect with shoppers on email,

desktop and mobile

Audience extension modeling and the ability to build new custom audience segments toeffectively find other like-minded customers

PRODUCTS & SERVICES

Largest online grocery media

network

Brand and shopper campaigns

Custom brand storytelling solution

Multi-platorm ad delivery capabil

Advanced post-campaign reportin

AT-A-GLANCE

Hyperlocal Content Solutions

MAJOR CLIENTS

Kroger

Albertsons

Bi-LO Holdings

ShopRite

Giant Eagle

Unilever

Kelloggs

Procter & Gamble

Nestl

McCormick

WHAT WE DO

MyWebGrocer is the leading

provider o digital grocery services,

driving digital connections

between consumers, retailers and

brands. Our ull suite o shopper

marketing services is supported

by a comprehensive technology

platorm; while our data bridges the

gap between online and in-store,

providing valuable insights to offl ine

purchase trends and behavior.

MWG manages digital solutions

or more than 140 grocery retailers,

representing 10,000+ stores and

200+ major CPG brands.

What makes MWG different? Working with our 140

retail partners, solely ocused on grocery, we have your

customers behavior down to a science. We leverage

our large assets o digital and in-store data to connect

the dots and put your product in the right place, at the

right time, allowing you to market to consumers on a 1:1

basis. And we dont stop there our insights and reporting

can measure the impact o your campaign and connect

digital media to offl ine buying behavior.

Our data team bridges the gap between online and

offl ine, by harnessing the power o intelligent analytics.

Smarter, sophisticated, more relevant offers

Personalized and targeted to specific consum-

ers based on known criteria, shopper behavior

and previous engagement

Comprehensive reports provide more insight

into specific campaigns

Our sales lif analysis measures in-store im-

pact and inorms optimization strategies

ADVERTISEMEN


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The Path to Purchase is not a straight line

HYPERLOCAL TARGETING CREATIVE MESSAGING PERSONALIZATION FLIGHTING

IN-STORESEARCH SOCIAL MOBILE EMAIL DISPLAY DIGITAL RECEIPTS

REGISTRATIONPREFERENCES

LOYALTYCARDS

CLUBS &REWARDS

RECIPESCIRCULAR COUPONS

SHOPPING LIST DIGITAL RECEIPTS

eCOMMERCE

IN-STORE

mCOMMERCE

___

$

MWGs digital solutions help Grocers & Brands navigate the path to success

Your consumer is dynamic. They live in a busy world, which makes the way they shop

increasingly more complex. MyWebGrocer understands there are multiple Paths to Purchase,

so we strive to enhance their grocery shopping experience daily, whichever digital path they choose.

We work with the nations leading grocery retailers and CPG brands to build connections, drive loyalty,

increase basket size, and attract new customers. And we dont stop thereour insights and reporting

Find out how MWG, one of the largest online grocery marketplaces, can activate your brandthroughout the path to purchase. Call 888.662.2284, email [email protected]

or visit us on the web at mywebgrocer.com/path.

CHICAGO | DALLAS | VERMONT | NEW YORK | LONDON | DUBLIN


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It seems like everyone is talking about this thing

called programmatic buying. Some analysts have

it on a growth path to account or 53% o all digital

advertising in the next ew years. But what the heck

is it, and why should shopper marketers care?

Moving past the ad tech rhetoric, using OwnerIQs

unique programmatic solution enables brands to

target their online ads, across the web, to in-market

shoppers who have recently visited and browsed

products on their key retailers websites.

Now brands can get their message in ront o the

audiences that matter, retail shoppers, with greater

accuracy and no waste. Tey can keep their SKUs

top o mind by staying in ront o these audiences

along their digital path to purchase.

CONTACT

Charlie Guevara

VP CPG Sales

[email protected]

cell 973.703.3754

www.owneriq.comPath to Purchase Media

Programmatic Buying Has Come to Shopper MarketingSo What?

WHAT MAKES OWNERIQ DIFFERENTOwnerIQ has amassed the largest database o

active in-market shoppers on the web. Tis is not

a pool o passive, in-active look alike models

based on even a smaller pool o shoppers. Tis is

200 million active shoppers who recently browsed

a product and brand on an e-commerce or shop-

ping website. Tis is a database derived rom 300

direct partnerships with major retailers, manu-

acturers, and shopping comparison sites. Tis is

a program that will show you true impact o yourad dollars on purchase intent at retail.

OwnerIQ is a more eective solution or adver-

tisers to address consumers in the digital path

to purchase.

By aggregating millions o online audiences that visit retailer and product websites we are able to intercept

shoppers at key stages o the decision process. When you combine this opportunity with a channel like search,

we can essentially own a shoppers entire online path to purchase.

Adam Kasper, Chie Media Offi cer, Havas Media, NA

By bringing programmatic systems to the discipline o shopper marketing, OwnerIQ is creating digital activation

points during key phases o the shoppers path to purchase. Tis highly targeted and transparent approach equals

more quality prospects connecting with advertisers brands.

Brandon Berger, Chie Digital Offi ce Worldwide, Ogilvy & Mather

AT-A-GLANCE

WHAT WE DOOwnerIQs solution brings the power

o programmatic buying to the world

o shopper marketing. We enable

brands to target their online ads, acros

the web, to active shoppers who have

recently visited and browsed products

on their key retailers websites.

WHO WE ARE

OwnerIQ is pioneering the

concept o Path to Purchase Media.

We transorm billions o online

shopping behaviors across 300

major retailers, manuacturers and

e-commerce websites into targeted

and scalable advertising solutions

or todays shopper marketers.

INDUSTRIES SERVED

CPG

Consumer

Electronics

Appliances

Home Goods

Gaming

Automotive

PRODUCTS & SERVICES

: arget your

messaging to the people that matter:

retail shoppers. Tis program will

generate awareness o a new product

quickly among shoppers who havebrowsed products on national and

regional retail websites.

: Keep your

SKUs top o mind by staying in ront

o retailers shoppers where they

spend most o their time: online!

Tis program is designed to help

brands grab greater digital share o

voice among their retailers audiences

:

See the impact o your dollars.

Our reporting suite enables brands to

measure the impact o their campaign

to drive purchase intent amongspecific retailer audiences.

Wondering what programmatic buying means but are

afraid to ask?

Visit us at www.owneriq.com/dsm and watch a quick

video on programmatic shopper marketing 101.

ADVERTISEMEN


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Revrax allows shopper marketers to execute secure, measurable retailer-

specific coupons. Marketers can better understand whos engaging, where

theyre coming rom, how theyre sharing and which retailers theyre engaging with. Tey can understand

which digital channels, marketing tactics, and executions drive the strongest perormance or each

consumer at each individual retailer.

Revrax single-use coupons can be redeemed at specific retailers, scanned off a mobile aceplate or via a

print-at-home coupon. Tis mobile coupon technology allows shopper marketers to go beyond the in-store

shel and execute mobile coupons with one-time-use barcodes at many key retailers.

Key capabilities include:

: Use OpenShare to add a social sharing component to print-at-home and

mobile shopper marketing offers. Identiy your biggest advocates and attribute retailer-specific offl ine

sales to social users and channels. : Revrax combines online engagement data with offl ine retail data . Our

highly detailed analytics gives marketers retail-centric promotion intelligence across all channels

and devices.

: arget print-at-home and mobile coupons based on predefined rules to deliver exible,

1-to-1 shopper marketing offers. Campaign rules can be based on previous coupon engagements,

geographic inormation, paid or owned media conditions, past transaction data, CRM conditions

and more.

: Serve multiple coupons to consumers on a single page or smartphone. Te coupon

portal can eature offers across brands or retail partners with one uniorm aesthetic.

: Expand your shopper marketing programs across devices. SmartLinks detects the

consumers device and instantly serves up the offer optimized or mobile, tablet or desktop.

: Customizable security options ensure your shopper offers are only reach your

intended audience, mitigating raud risk.

CONTACT

Mel Liebergall

VP, Channel & Partner Development

[email protected]

ww.revtrax.

Digital Shopper Marketing Capabilities

WHAT MAKES REVTRAX DIFFERENTRevrax connects online engagement to offl ine

retail sales, providing unparalleled data and action-

able insights. Our digital coupon platorm provides

retail-centric marketing intelligence across all digital

channels mobile, social, loyalty, paid search, email,

display and all devices, at a transactional level.

As marketing communications increasingly go

digital and omnichannel, marketers are looking to

get a better fix on whats working and why. Whileimpressions and click-thru rates provide some vis-

ibility, whats been missing is the ability to capture

digitals impact on sales. Revraxs platorm solves

that by effectively mapping an offers digital jour-

ney all the way through to the point o purchase.

By doing so, Revrax makes it possible to measure

and optimize digital promotional activity based on

retail sales, going a layer deeper than previously

available. In other words

Now shopper marketers can execute retailer-

specific coupons on a secure and measurable basis.

Revrax leverages a retailers native coupon systemto deliver a solution to brands that drive shopper

results. Brands typically distribute these retailer

coupons in owned and paid marketing channels to

drive maximum results or their retailers.

KEY EXECUTIVES

Jonathan reiber, CEO & Co-Founder

Seth Sarelson, COO & Co-Founder

Mel Liebergall, VP, Channel & Partner D

AT-A-GLANCE

WHAT WE DO

Revrax is an omnichannel

promotions platorm that empowers

marketers to drive and measure online

to-offl ine sales using cross-channel

digital coupons and offers. Our scalabl

enterprise solutions provide retail-

centric marketing intelligence across

all digital channels and devices.

WHO WE ARE

Revrax is a strategic, trusted business

partner who develops enterprise-class

business solutions that drive commerc

and deliver actionable insights with

the ability to bridge the gap between

online activity and offl ine sales.

INDUSTRIES SERVED

CPG

Retail

QSR

PRODUCTS & SERVICES

Social Shopper Marketing

Retail-Centric Analytics

Rules-Based Coupon echnology

Coupon Portals

Multi-Device Detection

Configurable Security

Social Shopper MarketingOpenShare adds a social sharing component to

print-at-home and mobile shopper marketing offers.

Capture heavy inuencers o purchase activity at par-

ticular retailers and identiy your biggest advocates

by retailer. rack purchase activity by social channel

and retailer and then re-target heavy inuencers.

MAJOR CLIENTS

100+ National Brands, including:

Chobani

H.J. Heinz Company

Kimberly-Clark Corporation

Pfizer Consumer Healthcare

ADVERTISEMEN


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With ScanLie, you engage with mobile shoppers on

their terms, whenever and wherever theyre inter-

ested. Teyll connect with you on products theyre

considering, signs theyre passing, drink cups theyre

holding and magazines theyre reading. Wherever

shoppers are, your brand can be there, too.Lets ace it. Getting an invitation to communicate with

your shoppers on their most personal device isnt easy.

So, when you have their attention, you need to deliver

relevant content that will make their lie better. Now

you can personalize your conversation with ScanLie.

Personal, relevant messages promote deeper rela-

tionships with shoppers, leading to increased sales,

loyalty and customer satisaction

Our platorm gives you the ability to dynamically

change the conversation in real-time, based on

various data points rom the individual shopper.

At the moment of a ScanLife-powered shopper

engagement, you immediately know:

CONTACT

Adam Gold, VP Sales

[email protected]

212.278.0178 x 223

Cara Dimkich, Dir. o Client Services

[email protected] x 225

www.scanlife.com

DELIVER MORE THAN JUST MOBILE: MAKE IT PERSONAL AND RELEVANT

MAXIMIZE YOUR INVESTMENT WITH

DETAILED SHOPPER DATAScanLies analytics provide the inormation you need to get

closer to your shoppers and create campaigns that matter.

Youll deliver richer, personalized experiences that enter-

tain, educate and engage, all leading to better conversions.

Our tool allows you to understand your shoppers, measure their interest, and adjust content messaging in

real-time. From a user-riendly charting dashboard, or an automated email delivery, youll view data rom

every ScanLie engagement.

Compare campaigns: look at activity across your promotions to understand messaging and media

effectiveness in one glance

Gain user retention: compare the distribution o new vs. returning users to gain more loyal shoppers

Go deeper: drill down on specific areas to understand your impact in certain cities, demographics, time

o day and more

Get more demographics: In addition to gender and age, optimize your targeting with additional inor-mation such as native language

PRODUCTS & SERVICES

rigger Agnostic Mobile

Engagement Platorm

mPromo: Mobile Couponing Service mVision: Data & Analytic Insights

and Advanced Reporting

Mobile Shopper Retargeting

Mobile Site Builder

Mobile Scanner App API/SDKs

AT-A-GLANCE

MOBILE MARKETING WITH THE FUTURE IN MIND

WHAT WE DO

ScanLie is a suite o mobile engagement

solutions used by brands and retailers todeliver one-to-one contextually relevant

conversations to mobile shoppers. Backe

by actionable insights and analysis,

ScanLie connections are dynamic and

highly personalized to the who, why, wh

and where o each individual shopper.

Companies around the globe use

ScanLie to create, manage and monitor

engaging mobile experiences.

INDUSTRIES SERVED

ConsumerPackaged Goods

Retail

Foodservice/QSR

Entertainment

Beverage

Automotive

Media

Health & Beauty

Publishing

When you choose ScanLie, theres no need to delay your marketing plans due to the uncertainty o what

might come in the next month or year. Based on a universal technology environment, our platorm is

designed to deliver the latest mobile innovations or your business

whether theyre available today or coming along in the uture.

WHO WE ARE

We are a global leader in developing mobi

engagement solutions that help marketers

power intelligent shopper connections

between the physical and digital worlds.

Clients use the ScanLie platorm to

maximize shopper loyalty, acquisitions,

communications and conversions.

MAJOR CLIENTS

Coca-Cola

Danone

Enterprise

Heineken

Hewlett-Packard

Nestl

Panasonic

Starbucks

Staples

esco

Access to unique mobile engagement experiences

Flexibility to change experiences on the y

ools to create your own proessional mobile site

Multi-department level sign-on capabilities A whole support team o mobile experts

ADVERTISEMEN


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Providing you with expertise and experience in the

Shopper Marketing arena that only comes rom

partnering with over 280 combined retailers, CPGs

and agencies. We understand the landscape, what

works, and your need to integrate a digital compo-

nent into your campaigns or greater engagement

and activation.

Proprietary Insights

Our array o online and offl ine data (over 2,000

variables including proprietary insights only we

can bring) allows you to illuminate a holistic view

o your consumer how they live, work and shop

in the real world. Tis reveals who your best shop-

pers are and how to reach them all along their path

to purchase.

Geography Matters

Geography matters and is what makes the data

actionable. Weve developed our own unique

Advertising argeting Zones (AZs), which dissects

the U.S. into 105,000 digital geographic zones,

allowing or a granular view o your consumers

in their neighborhoods. AZ targeting deliversgreater precision and effi ciency, by enabling you

to zero in on areas with the highest concentrations

o your most valuable consumers, and minimize

wasted coverage.

Driven by Technology

All o our data and precise targeting are backed up by

technology to ensure accuracy, brand saety and align-

ment o targeting the same shoppers on all devices.

CONTACT

Rebekah Goldberg

VP o Sales

[email protected]

216.750.2130

www.valassis.com www.brand.n

Brand.net builds co-branded equity

and drives shoppers to stores

Uniquely integratING digital media into your Shopper

Marketing campaign Through multi-dimensional targetingImprove your reach and activation. Brand.net

provides multi-dimensional targeting that

integrates offl ine and online data to provide a

holistic view o the consumer and deliver superior

reach in digital media nationwide utilizing 105,000

Advertising argeting Zones and cookie targeting.

We provide unique promotional and transactional

purchase-based targeting, and online audience

and contextual targeting to complement our geo-

graphic approach. Only Brand.net can seamlessly

integrate digital media into your print campaign

to create more engagement points along theconsumers path to purchase and drive ROI.

PRODUCTS & SERVICES

Unique online and offl ine

Proprietary geographic targeting zone

Multi-dimensional (geographic,

purchase-based, online audience andcontextual) view o consumers

Multi-screen engagement Experience in activating shoppers

AT-A-GLANCE

WHAT WE DO

Drive shoppers to stores and create

action or brands through unique

application o offl ine data and

proprietary geographic delivery.

INDUSTRIES SERVED

Consumer Packaged Goods

Grocery, Drug and Mass Retail

Shopper Marketing

Specialty Retail

elecommunications

QSR

Automotive

Utilizing proprietary data and the granularity o the AZ platorm,

Del Monte Foods realized a lif on the mature ruit category during their

offseason, summer months.

Purchase Intent: +12%

CR: +63%

Coupon Print Rate: +133%

WHO WE ARE

Valassis and Brand.net, a Valassis

Digital Company, provide 15,000+

advertisers proven and innovative

media solutions to inuence consume

wherever they plan, shop, buy and

share. By integrating online and offl in

data and media, we precisely reach

clients most valuable shoppers.

Del Monte Foods program exceeded performance

of their typical digital advertising

ADVERTISEMEN


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retailer, branand agenc

partners rely ous, the experts

integrating digitinto Shopp

Marketincampaign

280+

To begin building your successful digital shopper marketing campaign,

contact Rebekah Goldberg, VP Digital Sales I 708.508.1193 I [email protected]

In Shopper Marketing, geography and store radius matter.

Get experience, insights, neighborhood-level targeting,

and activation from Brand.net, a Valassis Digital

Company. We understand your consumer profiles, and

create the ultimate shopper profile, incorporating our:

unique online and offline data

2,000+ variables from syndicated sources

105,000 proprietary geographic zones (ATZs) across

the U.S.

promotional and transactional purchase-based targeting

The result? Superior reach, scale and response driving

more qualified shoppers to your stores and brands.

To move high concentrations of shoppersinto your stores, select us


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For each retailer mobile appyour companyhas used, select its primary benefit to you.

Safeway (17)

Target (22)

Walgreens (14)

Kroger (18)

CVS/pharmacy (14)

Meijer (10)

Costco (12)

Walmart (23)

Dollar General (7)

Publix (12)

Sam's Club (14)

Test&

Learn Da

ta&

Insight

s

Trigg

er

sales Bran

d

Awaren

ess

Safeway (17)

Target (22)

Walgreens (14)

Kroger (18)

CVS/pharmacy (14)

Meijer (10)

Costco (12)

Walmart (23)

Dollar General (7)

Publix (12)

Sam's Club (14)

Please rate each retailer mobile appin termsof achieving your goals.

Excelle

nt

Decent

Medio

cre

Poor

The 2014Mobile App SurveyMost reviews of mobile shopping apps are from the users point of view,focusing on how it works. Tat kind of review, however, doesnt tell a shoppermarketing pro about its business utility (i.e., advertising medium, data collector,sales trigger, etc.) or how its being received. o help our readers get their armsaround questions like these, the Path to Purchase Institute queried members ontheir opinions of various mobile shopping apps currently on the market.


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Please rate each third-party mobile appin termsof achieving your goals.

Coupons.com (34)

Ibotta (19)

Pinterest (30)

LivingSocial (7)

Shopkick (32)

Foursquare (11)

SavingStar (12)

Grocery iQ (12)

MyWebGrocer (17)

Groupon (13)

Yelp (10)

Excellent

Decent

Mediocre

Poor

For each third-party mobile appyour company hasused, select its primary benefit to you.

Coupons.com (34)

Ibotta (19)

Pinterest (30)

LivingSocial (7)

Shopkick (32)

Foursquare (11)

SavingStar (12)

Grocery iQ (12)

MyWebGrocer (17)

Groupon (13)

Yelp (10)

Test&

Learn D

ata&

Insigh

tsTri

gger

sales B

rand

Aware

ness

Number of responses for each app listed in parentheses

Source: Path to Purchase Institute/Shopper Marketing


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September 2014

December 2014

Dont miss these other Industry Guides appearing only in

Shopper Marketingmagazine in 2014.

October 2014

July 2014

Digital Shopper Marketing Guide

Documents

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