Digital Radio on smartphones
-
Upload
worlddab -
Category
Technology
-
view
197 -
download
0
Transcript of Digital Radio on smartphones
Case Study: Digital Radio on SmartphonesJoan WarnerAsia Pacific Chair, WorldDAB& CEO Commercial Radio Australia
Broadcast Asia, Singapore, 2 June 2016
Benefits for Listeners• Entertainment on the go in digital quality sound• More choice with 30 new digital-only stations• No need for internet connection, no streaming costs• A richer radio experience with broadcast images and
live scrolling text• Easy access to related online content• Increased opportunity for listener interaction, with
station websites and social media channels just one click away
LG Launch in Australia• On sale 2 May through
Optus, Virgin Mobile and key retailers
• Supported by high profile $5M integrated marketing campaign
• On-air, outdoor and online advertising
• Radio station ambassadors to giveaway 250 handsets
DAB+ is Reliable and Efficient• Streaming cannot replace free to air broadcast radio• DAB+ is more efficient and reliable, which is important
for live to air emergency broadcasts• Removing concerns about data costs will remove a
handbrake on time spent listening
• DAB+ and streaming are complementary
• DAB+ more reliable for emergency broadcasts
• Overcomes blackspots –broadcast content still available when out of mobile network coverage
The Best of Broadcast and IP
“Streaming (for an hour a day)…blows the average mobile data plan out of the water. DAB+ makes sense if you can receive it and if it has the stations and content you want. It is also more energy efficient.”
IT Wire, May 2016
Benefits for BroadcastersHybrid Radio has positive business drivers• Improves branding• Adds value to broadcaster’s content• Promotes listener loyalty and participation• Enables monitoring, reporting and analysis of audience
engagement• Creates new revenue streams• Enables innovation of content and advertising
System Costs
Less expensive for broadcasters than IP alone
Streaming costs both broadcasters and listeners – per stream per server & copyright fees apply
Hybrid digital radio minimises costs to all parties in the chain
DAB+ is Cost EffectiveAnnual cost to broadcasters of transmission per service1, $k
Source: GatesAir. Note: (1) Opex costs; on DAB+, assumes 18 services on multiplex; for further information, see: http://www.worlddab.org/public_document/file/441/2014-02-19_Harris_comparison_DAB__to_FM_and_DRM_final.pdf?1392974163