Digital Publishing in Africa: Lessons from the PALM project Charles BatambuzeCharles Batambuze,...
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Transcript of Digital Publishing in Africa: Lessons from the PALM project Charles BatambuzeCharles Batambuze,...
Digital Publishing in Africa: Lessons from the PALM project
Charles Batambuze, Executive Secretary,
National Book Trust of Uganda (NABOTU)
Introduction
• African publishing occupies a marginalized position• Trade in books within and across borders hampered by
poor distribution, costly licensing, etc• High-income countries dominate book exports
accounting for 86.7% in a US$11.5 billion world market, • According to UNESCO Africa registered insignificant
levels of trade with a share of all book exports at $35.2 million, accounting 0.3%, its imports, at $269 million, were 2.3% of world trade (UNESCO 2005; 64;66).
Introduction
• Territorial licensing arrangements partly account for high pricing and entrench publisher monopolies
• Parallel importation prohibited by most copyright legislation
• The arrival of the Internet likely to change the face of publishing
• Likely to transform current scarcity models and create abundance
PALM Africa
• A study carried out in Uganda and South Africa to try to understand how publishing on the internet would eliminate shortage of learning content, facilitate trade and generate new business models that would best serve the commercial interests of publishers.
• Initially it was understood that local publishers would utilize the licensing mechanisms to adapt foreign materials but as we learnt later, they were instead interested in exposure of culturally relevant literature
• And gaining a market presence in different regions
Licensing
• Flexible licenses increase international reach, expand readership and increase impact of African publishing
• Reduce costs of license transfers• Now used for nearly 300 million works
world wide, offer the opportunity to allow for a variety of free uses.
• Creative commons licenses grant certain permissions to users in advance.
Creative Commons
BY SA NC ND
You let others copy, distribute, display, and perform your copyrighted work – and derivative works based upon it – but only if they give credit the way you request.
You allow others to distribute derivative works only under a license identical to the license that governs your work.
You let others copy, distribute, display, and perform your work – and derivative works based upon it – but for noncommercial purposes only.
You let others copy, distribute, display, and perform only verbatim copies of your work, not derivative works based upon it.
CC+ Protocol
• Provide a means of providing additional information for content users irrespective of geographical location to contact right holders to negotiate variations in license terms and pay if necessary
• Would be good for facilitating the development of e-book formats, negotiating POD, territorial licenses for printing in other countries and translation rights
ACAP
• Automated Content Acess Protocol (ACAP) developed by WAN and IPA as a standard for managing open and commercial rights transactions.
Alternative business models
Type Free to consumer
Paid for by Consumer
Other revenue
Freemium Downloads of samples or full text
Supplementary material
Printed books, multimedia DVD/CD
Advertising Affiliate sales
Alternative business models
Type Free to consumer
Paid for by Consumer
Other revenue
Author pays
Downloads of full text
POD (print texts only)
Author pays costs
Alternative business models
Type Free to consumer
Paid for by Consumer
Other revenue
Open Educational Resources (OERs)
Course materials
Registration fees
Institutional funding
Alternative business models
Type Free to consumer
Paid for by Consumer
Other revenue
Open Access
Downloads of full texts, can grant rights to customize
Consumer POD (zero margin to author or publisher)
May involve sale of printed books
Institutional funding
Sponsorship, ads, affiliate sales
Business models
• Publishing experiments under PALM combined free online access to drive sales for hard copies, and setting up hard-copy sales systems to generate income.
Marketing
• African publishers need to develop skills and expertise in online marketing and distribution to attract readers to their sites, offer effective search ability; undertake value-addition and service
• The importance of community in social media marketing and crowd sourcing as a way of publication development in an interactive Web 2.0 world;
• The need for realigning strategic thinking in a very rapidly-changing world and the difficulties experienced by the larger publishers in achieving strategic flexibility.
Distribution
• E-books and reading devices offer new hope for book distribution to most remote parts of Africa because they operate on cell phone and wireless networks.
• Only limitation is the need to clear territorial licensing for book distributions to take place in different markets