Digital media trends - Does the ICT remain ICT? Tiit Tammiste EMT CIO.

Digital media trends - Does the ICT remain ICT?

Tiit TammisteEMT CIO

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Does the ICT remain ICT?

Telecommunications

Media and entertaiment

IT

Multimedia industry

ICT

IP everywhereIP everywhere

Content servicesContent services

Same services –

Different terminals

Same services –

Different terminals


A Trillion Dollars a Year by 2012Media and

entertainment

Networkservices

Handsets andconsumer electronics

Corporate applicationsand services

Web 2.0 communitiesand services

Software productsand services

Mobile platforms, operating systems

Network operators

Handset manufacturers

Web powerhouses

IT megavendors

Consumer electronics

Platformvendors

http://www.motorola.com/

http://www.orange.co.uk/?linkfrom=%3C!--linkfromvariable--%3E&link=header_logo

http://images.google.co.uk/imgres?imgurl=http://hms.upenn.edu/apple-logo.jpg&imgrefurl=http://hms.upenn.edu/affiliates.html&h=169&w=169&sz=21&hl=en&start=4&tbnid=UALpI4dFF6gqzM:&tbnh=99&tbnw=99&prev=/images?q=apple+logo&svnum=10&hl=en&lr=


Web Service Convergence and Mashups

Zillow.com

Fixed and Mobile Network

Media and Web Convergence

Web and Communications

Convergence

Skype

Device Convergence

Media and Communications

Convergence

Voice andData Network

But what do users really want…

Our Industries Are ConvergingIn so many different ways…


The converged lifestyle…


Delivering the Converged Lifestyle

Any Content, Any Network, Any Screen

MediaCreate

ManageExperience

TelcoScreensServicesService Delivery

HostingPlatformServices

Experience

Communications 2.0


Multi-screen Baseball Experiences

Any Content, Any Network, Any Screen


Enterprise Web 2.0 Is Unavoidable

• Free technology• Personal computing

technology• Long-tail economics• Global-class computing

• Digital natives• Architecture of

participation• New personal

computing behaviors

Demographics

Consumerization

• Blending of work and leisure• Unified communications• Grass-roots behavior• Control over computing

• Workplace expectations• Workplace

behaviors• Worker

capabilities


Web 2.0• Community

– Architecture of participation

– Collective intelligence– User-created content

• Technology– Web platforms– Rich Internet Applications

• Business models– Micropayments – Revenue sharing– Long-tail economics– Mashup syndication

Social Software• Social Networking

– Locating interesting people and content– Social profiles – Social network analysis

• Social Collaboration– Working with interesting people and

content– Wikis and blogs– Instant messaging– Virtual worlds– Collaborative office

• Social Publishing– Sharing interesting content – Social tagging– Social validation

Enterprise Web 2.0 (EW2.0) covers Web 2.0 technologies as applied to the enterprise.Enterprise 2.0 (E2.0) concentrates more on social software technologies employed to enhance internal enterprise operations. E2.0 depends on freeform environments to promote beneficial emergence.


Characteristics of E2.0• People

– Social and informal– Messy (disorganized)– Intuitive (inexplicit)– Unmethodical and in-exhaustive– Wasteful– Inconsistent– Who-not-what rule takes

precedence (emotions-relationships-trust)

• Patterns, processes, affinities, skills, interests and social order(s) emerge and evolve

A person who cannot live in society, or does not need to because he is self-sufficient, is either a beast or a god. (Aristotle)

We have been developing social processes for 2,000,000 years (12,000 years since the development of agriculture). Why try to reengineer social processes? (Austin)

Complexity is in the social network. Vendors try to put complexity in software. Social software should keep the complexity in the social network. (Mayfield)

In a world where we can organize information any way we want, nothing needs to be categorized … everything can live in a state of limbo in the miscellaneous category until we need it and then, and only then, does it need to be grouped, filtered, sorted for our immediate consumption. (Weinberger)

A person who cannot live in society, or does not need to because he is self-sufficient, is either a beast or a god. (Aristotle)

We have been developing social processes for 2,000,000 years (12,000 years since the development of agriculture). Why try to reengineer social processes? (Austin)

Complexity is in the social network. Vendors try to put complexity in software. Social software should keep the complexity in the social network. (Mayfield)

In a world where we can organize information any way we want, nothing needs to be categorized … everything can live in a state of limbo in the miscellaneous category until we need it and then, and only then, does it need to be grouped, filtered, sorted for our immediate consumption. (Weinberger)

Photo © 2005 TMAustin

E2.0 leverages how people work by mirroring

• Freeform simplicity• Informal• Socially enabled• Participative

E2.0 leverages how people work by mirroring

• Freeform simplicity• Informal• Socially enabled• Participative


Rebalancing Focus — Deconstructing Collaboration and Enterprise 2.0

CollaborationMode

Primary Role

Examples Focus

Communicate Broadcast, notify

Body language, e-mail, texting

Coordinate Projects, activities

Informal predominant

Community Support

Persistent expertise, interest, affinity

Peer help, pro-social, virtual

Social Relationship Support

Opt-in, lubricate interpersonal interactions

Improving working relationships

Enterprises overload communication channels with all forms of collaboration — parse activity into modes and support more specifically.

Communication

Coordination

Communities

Social

Process

LowLow HighHigh

TraditionalTraditional

Enterprise 2.0Enterprise 2.0


How can I prioritize and react to the sheer volume of communications and be more productive?

Communication Overload

How can I get a global organization to act in concert across boundaries?

Global/Distributed Customers, Partners and Teams

How can I integrate my communications and PC networking infrastructures?

Disparate, Complex Networks

How can I leverage existing enterprise infrastructure and the Internet to lower communications costs?

High Cost of Communications

Customer Challenges with communicationEnvironment: chaotic, cost-conscious, fragmented, and demanding


Who's the Future?Digital Native Digital Immigrant

Source: Neopets Source: Second Life


How Will the Digital Natives Want to Shop?

Digital Native

Digital Immigrant

Want to shop in their world or context

New sales channels

Want continuity between offline/online and all channels

Full multichannel experience

Want to shop socially

Expect immediate access to all information

Collaboration and word of mouth

Full transparency to retail information, in real time


Like.com — Visual Search


Retail Mobile Commerce: mPoria Example

Go! Mobile


Shopping in "Other" Worlds:The Sims 2 H&M Fashion Stuff


Social Shopping

5% of traffic from MySpace — at least double the traffic from MSN and Yahoo Search combined

— BizReport, March 2007

http://www.topshop.com/webapp/wcs/stores/servlet/TopCategoriesDisplay?storeId=12556&catalogId=19551

http://www.myspace.com/


Mobile Web Trends

MobileDevices

Platforms and Technology

Content and Services

Operators and Networks

Users

Business Infrastructure

• Proliferation, new device categories

• Increasing technical

sophistication means mobile

devices are better Web citizens

• Falling prices

• Multiple platforms• Technical

fragmentation• Limited midlife

updates

• The mobile Web will be broadly affordable

• Capacity will be adequate

• Web providers will lead mobile innovation

• Content adaptation will be important

• Ecosystem battles

• M-payment disappointments

• Location services will be key

• Personalization will be more important than

searching

• Handset browsing habits will grow slowly


“At what stage is your company in the adoption of these mobile applications?”

Source: Forrester's Business Technographics® March 2006 North American And European Enterprise Network And Telecommunications Surveys

Base: 404 executives at North American and European enterprises

Inventory management

SMS alerts

Instant messaging

Customer facing applications

Logistics applications

Field service applications

Sales force applications

Content/information for employees

Personalized contacts and calendar

Wireless email

In production/upgrade underway/initial rollout Evaluating/piloting

30%

41%

31%

27%

23%

27%

25%

43%

69%

71%

13%

16%

20%

17%

15%

18%

20%

23%

14%

16%

Adoption shifts to LOB applications

Mobile Application Adoption


SOURCE: Gartner Dataquest, and IDC 2006

YO

Y

% s

hip

pin

g g

row

th

30

20

10

0

2006-2010

18.6%Mobile PCs

5.8%Mobile Phones

3.9%Desktop PCs

34.1%Converged

Mobile Phones

Business wants connected mobile solutions245 Million converged mobile devices by 2010


Mobile Carriers: Searching for a Role in a Multichannel World

TV

Payments

Media sales

Web 2.0

Wireless e-mail

Mobile Voice and Data Corporate

apps.

M2M

New roles for cellular?

TraditionalBusinesses

New Businesses

InnovativeBusinesses

MobileWireless

BroadbandDSL

CableFiber

…..Consumers don't really care about the bearer

Blue OceansRedefine the marketRed OceansFierce competitionPink OceansStrong competition

Advertising-funded services


Portal Fabric: Users Become the Center of Their Own 'Portal Universe'

Banking Portal

Government Portal

Megaportal

Work Portal

Today• Portals aggregate

and eliminate stovepipes of content and data, but often a new level of stovepipes is created in a multiple portal environment.

Tomorrow• Portals will be

aggregated and this level of stovepipes will disappear.


Applications for the Real World Web Smart Objects and Packaging Know identity, location, owner, history, safety, environment …

Augmented Reality Context-based information at point of decision/action

Machine to Machine Local distributed decisions and actions

Remote Sensing Tracking, control, compliance monitoring, healthcare

Sociable Products Recognize owner, sensitive to context

Behavior-based Pricing Models Usage, risk

Unifying Digital and Physical Worlds

Digital media trends - Does the ICT remain ICT? Tiit Tammiste EMT CIO.

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Transcript of Digital media trends - Does the ICT remain ICT? Tiit Tammiste EMT CIO.