DIGITAL MEDIA PRODUCTS COMPETITIVE … inbound marketing strategies, marketing automation, lead...

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Transcript of DIGITAL MEDIA PRODUCTS COMPETITIVE … inbound marketing strategies, marketing automation, lead...

Page 1: DIGITAL MEDIA PRODUCTS COMPETITIVE … inbound marketing strategies, marketing automation, lead nurturing, effective social media campaigns, and search engine ... Back to Basics, ...

IIoT: Machines & Equipment: 63,763

IIoT: Operations & IT: 70,323

IIoT: Process Control & Automation: 48,370

Industrial Networking: 30,302

Information Control: 30,193

Machine Control: 32,309

New Products for Engineers Showcase: 26,837

Oil & Gas Engineering: 41,290

Process & Advanced Control: 31,683

Process Instrumentation & Sensors: 33,942

Safety & Cybersecurity: 39,265

System Integration: 30,294

Whitepaper Connection: 27,597

EDITORIAL RESEARCHResearch sponsors benefit from valuable insights into critical trends, hidden needs, and behaviors concerning a specific topic. Topics include: HMI Hardware & Software; Career Survey; Controller Hardware & Software; and IIoT, Industrie 4.0.Sponsors receive: 3-5 proprietary questions, executive summary in PPT and PDF, and full data set in XLS. Promotions include: print, enewsletter ads, website landing page, and rotating banners. Starting at $9,995 (NET).Expand your investment with program add-ons: additional proprietary questions, leads, live presentation of data, whitepapers, webcasts, and more. Add-ons are an additional cost.

CUSTOM RESEARCHControl Engineering leverages its relationship with qualified engineering professionals and works with content experts to compile state-of-the-art research on trending topics. Talk to your marketing consultant for custom research options.

CONTENTSTREAM®

ContentStream® is a cloud-based, content marketing platform that delivers professionally developed, engineer-centric content to customers for use on their websites. Enhance your content portfolio with third-party content from ContentStream® and position your company as a thought leader and an educational resource in the engineering community. Additionally, ContentStream® customers receive real-time content analytics, target audience persona maps, enewsletter campaign management, and lead generation capabilities with their subscription. To learn more about ContentStream® visit www.cfemedia.com/technology-solutions/contentstream

CONTACTSTREAM®

ContactStream® is a cloud-based, contact delivery platform that provides qualifiable, engineering contacts directly to customers for use in their marketing automation and client relationship management systems. Provide your sales team and channel partners with a regular stream of high-quality engineering contacts who buy or specify your products at all stages of the sales cycle. Comprised of over 13,500 contacts within the vertical industries and markets served by CFE Media, ContactStream® has an easy-to-use interface that allows the marketer to refine and segment a purchase intent search based on product category, purchase timeframe, buying stage, industry and other relevant criteria. www.cfemedia.com/technology-solutions/contactstream

MARKETING TO ENGINEERS®

CFE Media's Marketing to Engineers® program provides B2B marketers with the latest research and information on how to market to engineers effectively. Gain insight into topics such as content marketing, inbound marketing strategies, marketing automation, lead nurturing, effective social media campaigns, and search engine optimization.

The Marketing to Engineers® program has collected data from more than 6,500 engineers over the course of seven research studies; these studies will continue throughout 2018 on trending topics. CFE Media’s data provides marketers the ability to effectively and efficiently market their products and content to engineers, allowing their client’s message to evolve and expand as the market changes.

The Marketing to Engineers® program includes:

NEW PRODUCTS FOR ENGINEERSThe New Products for Engineers Database is a unique SaaS platform that provides valuable services to engineering users who are interested in discovering new products, and vendors who would like to promote their new products to engineers. This database has a community of manufacturers that provide new and updated products that are easily searchable within the database. The database is hosted by Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering. These are global brands with a combined reach into Asia, Europe, and North America that average more than 1.37 million touch points per month with print publications, websites, enewsletters, webcasts, and more. www.controleng.com/NP4E

WEBSITE ADVERTISEMENTSAD TYPE POSITION AD SIZE (PIXELS) Skyscraper Run of Site 160x600

Leaderboard Run of Site 728x90

Boom Box Run of Site 300x250 Search Sponsorship Run of Site 160x600 (3), Package - 5 Ad Units & Targeted 728x90, 88x31

GLOBAL SYSTEM INTEGRATOR DATABASE AND REPORTSupport system integrators who specify your products in manufacturing applications. Designed to link end-users with engineering service providers, this database allows SIs to promote their specialties through comprehensive corporate profiles. Grow your business by promoting your system integrator relationships and access valuable market intelligence related to the specific integration needs of Control Engineering subscribers based on database criteria. Visit www.controleng.com/global-si-database

DIGITAL REPORTDigital Reports are single-topic, multi-sponsored supplements that deploy with the digital editions and are promoted via web and enewsletter ad inventory. They offer the following features: Cover position exposure, updated quarterly, targeted email blast promotions, lead generation capabilities, and additional promotions in Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering digital media as appropriate. $14,495 (NET) includes a full-page ad in the Digital Report. Contact your marketing consultant to learn more.

WEBCAST SPONSORSHIPS*Editorial Webcast Participating Sponsor (RCEP Accredited**):

One-minute commercial, leads, exposure throughout webcast promotion. Four sponsors maximum.

Custom Webcast (Non-accredited): One topic, one panelist chosen by sponsor, one sponsor, one-minute commercial. Maximum presentation time is 45 minutes.

* All webcasts are archived for one year.** RCEP Accredited courses, eligible for certified Professional Development

Hours (PDHs).

IMPORTANT LINKSPrint Ad Portal: http://ads.cfemedia.com

Interactive Media Kit: www.controleng.com/interactivemediakit

Contact Us: www.controleng.com/contactus

Enewsletters: www.controleng.com/enewsletteradvertising

Print Rates: www.controleng.com/printrates

Print Specs: www.controleng.com/printspecs

Web Advertising: www.controleng.com/webadvertising

2018 Tradeshows and Events: www.controleng.com/industryevents

*Source: Verified Audit Report, December 2016

• Annual Live Event• Lunch and Learns

• Research• Resource Site

• Webcasts

COMPETITIVE DIFFERENTIATIONENEWSLETTERS AND CIRCULATION*

DIGITAL MEDIA PRODUCTS

Database sizes vary due to opt-in/opt-out nature of email delivery

3010 Highland Parkway, Suite 325, Downers Grove, IL 60515

[P] 630-571-4070

www.cfemedia.com

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JANUARYAD CLOSE: 12/20/17

FEBRUARYAD CLOSE: 1/19/18

MARCHAD CLOSE: 2/23/18

APRILAD CLOSE: 3/23/18

MAYAD CLOSE: 4/20/18

JUNEAD CLOSE: 5/24/18

JULYAD CLOSE: 6/21/18

AUGUSTAD CLOSE: 7/20/18

SEPTEMBERAD CLOSE: 8/23/18

OCTOBER AD CLOSE: 9/20/18

NOVEMBERAD CLOSE: 10/19/18

DECEMBERAD CLOSE: 11/23/18

Global System Integrator ReportAD CLOSE: 11/16/18

2018 Editorial Calendarwww.controleng.com

Control Engineering connects the global industrial engineering audience through coverage of and education about automation, control, and instrumentation technologies in a regionally focused, actionable manner through online and print media and in-person events. Established in 1954, Control Engineering provides information for automation engineers who design, implement, maintain, and manage control, automation, and instrumentation systems, components, and equipment to do their jobs better. This active and engaged audience regularly accesses premium content from Control Engineering due to comprehensive coverage of automation technologies and applications across the following process and discrete industries:

ProcessRefiningChemicalPetrochemicalPulp & PaperElectric Utilities & WastewaterMetals & Mining

HybridPharmaceuticalsFood & BeverageSemiconductorPaper Products

DiscreteAutomotiveAerospaceAppliancesElectrical/ElectronicsOEMProductionMachinery

Advances in analytical instrumentation

Software: Ladder logic vs. everything else

Choosing a factory automation controller

Choosing a process control system (or distributed control system)

Edge computing advantages

Designing controls: Integrating artificial intelligence

Interoperable process controls, or not

Advanced controls Advanced control topics

Wireless communications for controls

Data acquisition strategies

Process actuators: automated valves, positioners

System Integrator Giants 2019

Industrial Ethernet communication updates

Safety and alarm management

Big Data analytics: turning raw data into actionable information

Critical system cybersecurity

Going mobile: preparing for the Millennial workforce

Take the gloves off: What IT and OT should, and shouldn't, learn from the other

Moving HMI designs to mobile devices

Integrating control safety with plant safety

Next-generation training techniques: artificial reality (AR), virtual reality (VR)

Cybersecurity

Software: Cloud computing applications

Human-machine interface hardware

Remote controlled operations

Wireless for operations: Proprietary vs. standards, adoption vs. laggards

Simulation software for training

Advice from system integrators

Motor updatesVariable frequency drives (VFD)

Sensors for process control

Energy efficiency Robotics safety Importance of sensor selection

Enclosures integration challenges

Standards for motion control

Advanced controls for power

Matching motors and drives

Energy efficiency Sensor selection How to find a system integrator

Roundtable, Part 1: 2018 System Integrator of the Year winners

31st Engineers' Choice AwardsNEW: automation product design advice

Industry standards update

Preparing to integrate IIoT

Career survey results: Your next steps

Roundtable, Part 2: 2018 System Integrator of the Year winners

Power monitoring Collaborative robot update

Engineering Leaders Under 40

Roundtable, Part 3: 2018 System Integrator of the Year winners

Integrating advanced controls

Cable management

Inside Process and Instrumentation

Inside Machines and Machine Vision

Inside Process and Instrumentation

Inside Machines and Embedded Systems

Inside Process and Instrumentation

Inside Machines and Discrete Sensors

Inside Machines and Embedded Systems

Inside Machines and Machine Vision

Inside Process and Instrumentation

Inside Process and Instrumentation

Inside Process and Instrumentation

Inside Machines and Discrete Sensors

IIoT for EngineersSee Digital Edition content monthly: www.controleng.com/magazine

IIoT for Engineers IIoT for Engineers IIoT for Engineers

Executive Voice/Corporate Profile

Fast Start Program

Whitepaper Connection

WEBCAST*: System Integration case studies

RESEARCH: HMI hardware and software: Nov. 2017 sponsor; Dec. 2017 survey; March issue

RESEARCH: Controller hardware, software: May sponsor; June survey; September issue

WEBCAST IIoT SERIES*: Current issues and applications

WEBCAST*: Choosing controllers for the application

WEBCAST*: Human capital, training

System Integrator of the Year for 2019

WEBCAST IIoT SERIES*: The role of connectivity in collaborative projects

WEBCAST IIoT SERIES*: Simulation, analytics and modeling

WEBCAST IIoT SERIES*: Microcontrollers andmulti-variate sensing

RESEARCH: IIoT, Industrie 4.0: June sponsor; July survey; November issue

Harvey Ad-Q Study

Whitepaper Connection

Innovations from the Industry

Educating EngineersWhitepaper Connection

Whitepaper Connection

Case Study Showcase

System Integrator Company Profiles

MAGAZINE CIRCULATION: Control Engineering reaches 79,586 print and digital magazine subscribers consisting of automation, control, and instrumentation buyers. Further, 54,766 are engineering subscribers, and 58,209 are machine builders.*

RESEARCH: Career and salary survey; train for what's hot; importing talent as needed

®®

TOTAL SUBSCRIBERS: 140,982 Control Engineering reaches an unduplicated total of 140,982 subscribers through the magazine and monthly enewsletters.*

TOTAL AUDIENCE REACH: 760,677 Control Engineering has an average total audience reach of 760,677 through its Digital Reports, enewsletters, print and digital magazine, social media, webcasts, and website.*

*Source: Verified Audit Report, December 2016

The Control Engineering audience is 100% third-party audited. For the most current Verified Audit report go to: www.controleng.com/2016VACReport

Networking and Information: Ethernet, wireless, other networks, I/O modules and systems, HMI, mobility, SCADA, historians, data acquisition, alarm management, simulation, safety, asset management, cybersecurity, industrial IT, and enterprise-level functions

Control Systems and Strategy: DCS, PACs, PLCs, industrial PCs, CNC, loop control, PID, embedded control, edge computing, machine control, instrumentation, mobile devices, analytical instruments, test and calibration equipment

Control Equipment and Energy: Motors, drives, robotics, mechatronics, motion control, energy efficiency, control valves, pumps, positioners, transmitters, sensors, vision, RFID, power supplies, power protection, power distribution, enclosures, and related components

Print, digital edition, online: Control Engineering International, Back to Basics, New Products for Engineers (Submit at www.controleng.com/NP4E), Engineering and IT Insights, News, Applications, Digital Edition Exclusives, Ask Control Engineering, enewsletters, Events.

Industry focus, events, integrators, system integration and people

Special sections and supplements

Editorial Webcasts and Research

Value-added and Integrated Programs

*Control Engineering has met the standards and requirements of the Registered Continuing Education Program. Professional development hour (PDH) credit earned on completion of the webcast will be reported to RCEP at RCEP.net. Custom webcasts, also available, offer a certificate of completion.

Page 3: DIGITAL MEDIA PRODUCTS COMPETITIVE … inbound marketing strategies, marketing automation, lead nurturing, effective social media campaigns, and search engine ... Back to Basics, ...

IIoT: Machines & Equipment: 63,763

IIoT: Operations & IT: 70,323

IIoT: Process Control & Automation: 48,370

Industrial Networking: 30,302

Information Control: 30,193

Machine Control: 32,309

New Products for Engineers Showcase: 26,837

Oil & Gas Engineering: 41,290

Process & Advanced Control: 31,683

Process Instrumentation & Sensors: 33,942

Safety & Cybersecurity: 39,265

System Integration: 30,294

Whitepaper Connection: 27,597

EDITORIAL RESEARCHResearch sponsors benefit from valuable insights into critical trends, hidden needs, and behaviors concerning a specific topic. Topics include: HMI Hardware & Software; Career Survey; Controller Hardware & Software; and IIoT, Industrie 4.0.Sponsors receive: 3-5 proprietary questions, executive summary in PPT and PDF, and full data set in XLS. Promotions include: print, enewsletter ads, website landing page, and rotating banners. Starting at $9,995 (NET).Expand your investment with program add-ons: additional proprietary questions, leads, live presentation of data, whitepapers, webcasts, and more. Add-ons are an additional cost.

CUSTOM RESEARCHControl Engineering leverages its relationship with qualified engineering professionals and works with content experts to compile state-of-the-art research on trending topics. Talk to your marketing consultant for custom research options.

CONTENTSTREAM®

ContentStream® is a cloud-based, content marketing platform that delivers professionally developed, engineer-centric content to customers for use on their websites. Enhance your content portfolio with third-party content from ContentStream® and position your company as a thought leader and an educational resource in the engineering community. Additionally, ContentStream® customers receive real-time content analytics, target audience persona maps, enewsletter campaign management, and lead generation capabilities with their subscription. To learn more about ContentStream® visit www.cfemedia.com/technology-solutions/contentstream

CONTACTSTREAM®

ContactStream® is a cloud-based, contact delivery platform that provides qualifiable, engineering contacts directly to customers for use in their marketing automation and client relationship management systems. Provide your sales team and channel partners with a regular stream of high-quality engineering contacts who buy or specify your products at all stages of the sales cycle. Comprised of over 13,500 contacts within the vertical industries and markets served by CFE Media, ContactStream® has an easy-to-use interface that allows the marketer to refine and segment a purchase intent search based on product category, purchase timeframe, buying stage, industry and other relevant criteria. www.cfemedia.com/technology-solutions/contactstream

MARKETING TO ENGINEERS®

CFE Media's Marketing to Engineers® program provides B2B marketers with the latest research and information on how to market to engineers effectively. Gain insight into topics such as content marketing, inbound marketing strategies, marketing automation, lead nurturing, effective social media campaigns, and search engine optimization.

The Marketing to Engineers® program has collected data from more than 6,500 engineers over the course of seven research studies; these studies will continue throughout 2018 on trending topics. CFE Media’s data provides marketers the ability to effectively and efficiently market their products and content to engineers, allowing their client’s message to evolve and expand as the market changes.

The Marketing to Engineers® program includes:

NEW PRODUCTS FOR ENGINEERSThe New Products for Engineers Database is a unique SaaS platform that provides valuable services to engineering users who are interested in discovering new products, and vendors who would like to promote their new products to engineers. This database has a community of manufacturers that provide new and updated products that are easily searchable within the database. The database is hosted by Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering. These are global brands with a combined reach into Asia, Europe, and North America that average more than 1.37 million touch points per month with print publications, websites, enewsletters, webcasts, and more. www.controleng.com/NP4E

WEBSITE ADVERTISEMENTSAD TYPE POSITION AD SIZE (PIXELS) Skyscraper Run of Site 160x600

Leaderboard Run of Site 728x90

Boom Box Run of Site 300x250 Search Sponsorship Run of Site 160x600 (3), Package - 5 Ad Units & Targeted 728x90, 88x31

GLOBAL SYSTEM INTEGRATOR DATABASE AND REPORTSupport system integrators who specify your products in manufacturing applications. Designed to link end-users with engineering service providers, this database allows SIs to promote their specialties through comprehensive corporate profiles. Grow your business by promoting your system integrator relationships and access valuable market intelligence related to the specific integration needs of Control Engineering subscribers based on database criteria. Visit www.controleng.com/global-si-database

DIGITAL REPORTDigital Reports are single-topic, multi-sponsored supplements that deploy with the digital editions and are promoted via web and enewsletter ad inventory. They offer the following features: Cover position exposure, updated quarterly, targeted email blast promotions, lead generation capabilities, and additional promotions in Control Engineering, Consulting-Specifying Engineer, Oil & Gas Engineering, and Plant Engineering digital media as appropriate. $14,495 (NET) includes a full-page ad in the Digital Report. Contact your marketing consultant to learn more.

WEBCAST SPONSORSHIPS*Editorial Webcast Participating Sponsor (RCEP Accredited**):

One-minute commercial, leads, exposure throughout webcast promotion. Four sponsors maximum.

Custom Webcast (Non-accredited): One topic, one panelist chosen by sponsor, one sponsor, one-minute commercial. Maximum presentation time is 45 minutes.

* All webcasts are archived for one year.** RCEP Accredited courses, eligible for certified Professional Development

Hours (PDHs).

IMPORTANT LINKSPrint Ad Portal: http://ads.cfemedia.com

Interactive Media Kit: www.controleng.com/interactivemediakit

Contact Us: www.controleng.com/contactus

Enewsletters: www.controleng.com/enewsletteradvertising

Print Rates: www.controleng.com/printrates

Print Specs: www.controleng.com/printspecs

Web Advertising: www.controleng.com/webadvertising

2018 Tradeshows and Events: www.controleng.com/industryevents

*Source: Verified Audit Report, December 2016

• Annual Live Event• Lunch and Learns

• Research• Resource Site

• Webcasts

COMPETITIVE DIFFERENTIATIONENEWSLETTERS AND CIRCULATION*

DIGITAL MEDIA PRODUCTS

Database sizes vary due to opt-in/opt-out nature of email delivery

3010 Highland Parkway, Suite 325, Downers Grove, IL 60515

[P] 630-571-4070

www.cfemedia.com