How To Sell54 Apartmentsin One Day ??

Now that I have your 54% attention at least

Let us Focus on Marketing . The Digital and Social Media Marketing that is a part of your daily life now at Real Estate.

My name is Samir Arora and I have no idea what all the tech experts do with Social Medias digitally but I am in love with it and I love to share how it helps me in Marketing Real Estate !!

Are You Married ?

Well, It has no co relation per say to Digital and Social Media Marketing. Or does it ??

Well, we will debate and vote for that at the end of this seminar but I am sure, I now have the

balance of your 46% attention, irrespective of the fact whether you are Single and Happy OR

Married and still acting Happy

Social Media MarketingDefined

Social Media Marketing as building of social network of fans, followers and

connections using relevant and interesting content that allows

businesses to reach and engage more people and drive more Sales.

Social Media MarketingRedefined

Newton’s law of Digital Marketing

For every action, there is an equal and opposite reaction and a much bigger

social media overreaction.

The Real EstateSocial Media Market

The World’s GreatestSocial Media Marketer is

Listening

Nurturing

Sharing

Leadership

Engaging

Responsiveness

Patience

Writing

Newsworthy

Unpretentious

Simple 5 step Guide For the Amateur By the Amateur

1. Link your Blog to Your Website. Write Blogs.

2. Link Facebook Page to your Blog.

3. Link LinkedIn Page to your Blog.

4. Link Twitter Page to your Blog.

5. Create You Tube Ads.

Set up the Goal for SMM

What SMM did for business

Think Big

Market Real Estate.

You never know.

You could become the President of United States.

Way to Trump :)

Create Success Stories

U and You Tube are 5th

Promote, Engage,Measure & Optimise

The Online Advantage

Action Plan

Sync SMM

NetworkingDigitally Yours

• Your Network is Your Networth.

• Network Digitally.

• The base essence of business is that a customer must create a customer for you and that Network Referral can be grown Digitally also.

• Every Online Resource is a Referral source.

7 Ways To Boost Real Estate Sales With

Digital Marketing

#1. Help Your Customers Through Your Blog– ‘Answer them’#2. Develop Your Strategy and Campaign from Conversion

Perspective#3. Engage Your Customers Wherever Possible – Email, Blog,

Social Media, Forums etc.#4. Market on Vertical Search Engines Properly and Extensively#5. Improve Your Advertising and SEM – Targeting, Budgeting

and ROI#6. Second Screen Marketing For Real Estate#7. Real Estate Video Marketing#8. Humanize…

One House: 12 Social Media Marketing Strategies

1. Build a Single Property Website2. Curate a Pinterest Board3. Join a Google+ Community4. Buy Facebook Ads5. Share a Home Tour on YouTube6. Create a Facebook Event for Your Open House7. Advertise on Twitter8. Write a Blog Post9. Update Your LinkedIn Status10. Instagram Lifestyle Photos11. Live Stream a Tour12. Give a Shout-Out to Someone Else

Clients want to get heard.

• There is one problem with real estate marketers on social media, and that’s social response. Sprout Social surveyed about various industries and the major issues they face on the space.

• It appears that even if people want to talk to the realtors, they are not talked back. Real estate stands at the 13 position, when it comes to social engagement. Quite poor!

Response Time Stats

• Here are some stats that would show you the real scenario and help you understand where you stand:

• 89% of online users said response time is a premium factor to choose a real-estate agent.

• 45% of your clients expect you to respond to their queries within 15 minutes.

• 56% of them expect you to respond within 30 minutes.

• 45% of online real-estate inquiries never got a reply

Digital StrategyReal Estate Marketing

Blog is the content publishing platform, where brands/business can redirect audience from social media

Beering Social Media

Growing the Digital Sales Cycle Funnel

I. Know your Property Portals and your Buyers

II. Online perception and Role of Creative in Branding

III. Continued Reallocation of Marketing Resources

IV. Being bold and Creating Buzz

V. Keeping prospects coming back for more

VI. No more Excuses for your Social Media

VII. Segment your Market and Customer segmentation by Geography

VIII. The Emergence of Interactive Technologies – Everywhere

IX. Mobile is a Must for all Technology

X. Perfecting the Art of Storytelling

The Digi Funnel Growth

Wink Wink

Why Digital specific to

Real Estate Marketing

o Lifestyle Pattern of Key Demographic segments

o Cost effective

o Branding is personal

o Burgeoning Third party Platforms in Real Estate Domain

o Measurable Conversions

o Real Time Dealings

Real Estate Marketing

Q ? & Maybe A

Thank You !!

Connect with me

Samir Arora

CEO and Founder – Huts Global

General Secretary CREA (I)

Ex Chapter Director – BNI Harmony

Call : 9845165703

Email : samir@hutsglobal.com

www.facebook.com/hutsglobal

Or #TheLieLama#

Real Estate Digital Marketing