Social Media Market in Brazil

Tuesday, March 6, 2012

Internet Market

79,245,740 Internet users (Source Internet World Stats Feb/2012)

(Source Google Public Data Feb/2012)

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Internet advertising: growth of 19,63% in 2011 (Source Meio&Mensagen Mar/2012)

January 2012: 6000 campaigns of 2124 advetisers = + 39% than Jan/2011 (Source Ibope/Nielsen Feb/2012)

Marketing investments

(Source Meio&Mensagen Mar/2012)

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Social Media

(Source eMarketer Feb/2012)

Brazil: 5th country with most social network users

Tuesday, March 6, 2012

Social Media Users Profile

(Source eMarketer Feb/2012)

Brazil:- People like to interact with brands- Don’t like brands with pushing communication - Use social media to get recommendations about products and brands

Tuesday, March 6, 2012

Main Social Networks

Brazil has always been a particularly social market and currently owns the fifth largest social networking population in the world. But despite the cultural affinity for social media, Facebook adoption had traditionally lagged in the market. That has all changed in the past year, during which the site has tripled in audience size as engagement has grown sevenfold to assume the leadership position in the market.

Facebook assumed the top position in the Brazilian social networking market following a year of exceptional growth, according to comScore. In December 2011, Facebook.com attracted 36.1 million visitors, representing an increase of 192% in the past twelve months, to surpass Orkut as the leading social networking destination in the market.

Selected Social Networking Sites in Brazil by Total Unique Visitors (000), December 2011 (Total Brazil Internet Audience, Age 6+ Home & Work Locations):

1. Facebook.com: 36,098,000 (+192%)2. Orkut: 34,419,000 (+5%)3. Windows Live Profile: 13,301,000 (+13%)4. Twitter.com: 12,499,000 (+40%)5. Vostu.com: 4,901,000 (+338%)6. Google Plus: 4,300,000 (-) 7. Tumblr.com: 4,029,000 (+206%)8. LinkedIn.com: 3,182,000 (-)

(Source NewMediaTrendWatch Dez/2011)

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Facebook

#4 in the ranking of all Facebook statistics by country42,199,880 Facebook users in the Brazil.

Facebook penetration in Brazil is 20.98% compared to the country's population and 55.57% in relation to number of Internet users. The total number of FB users in Brazil grew by more than 15,366,860 in the last 6 months. (Source SocialBakers Mar/2012)

Tuesday, March 6, 2012

Facebook Audience

(Source SocialBakers Mar/2012)

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Facebook Advertising

(Source SocialBakers Mar/2012)

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Engagement

In December 2011, an average visitor to Facebook.com spent 4.8 hours on the site, surging from just 37 minutes in December 2010. Visitors consumed an average of 500 pages of content on the site during December (up 655%), and visited the site an average of 27 times during the month (up nearly 163%).

A closer look at visitors to Facebook.com revealed that females averaged more time on the site at 5.3 hours compared to 4.1 hours for males, mirroring a broader global dynamic of females' heavier social networking engagement. People between the ages of 25-34 accounted for the largest share of visitors to Facebook.com at 30.6 percent of the total audience, while visitors age 15-24 averaged the most time on the site at 6.2 hours per visitor in December.

Geographically, visitors from Rio de Janeiro and Distrito Federal displayed the highest levels of engagement with the site averaging 5.1 hours on the site during the month. Visitors from São Paulo accounted for more than one-third of all Facebook.com visitors.

(comScore Jan/2012)

Tuesday, March 6, 2012

E-commerce

B2C eCommerce (including both retail ecommerce and online travel sales) in Brazil, the biggest economy in Latin America, is expected to total US$18.7 billion in 2012, according to eMarketer. This represents a 21.9% increase over the previous year.

B2C eCommerce sales in Brazil, 2010-2015:- 2010: US$11.6 billion (+34.6%)- 2011: US$15.3 billion (+31.9%)- 2012: US$18.7 billion (+21.9%)- 2013: US$21.7 billion (+16.5%)- 2014: US$24.4 billion (+12.0%)- 2015: US$26.9 billion (+10.4%)

Brazil will account for more than half of total B2C ecommerce sales in Latin America through 2013, thanks in large part to its huge population and growing number of online buyers. In October 2011, eMarketer forecast that 34% of internet users in Brazil, or 23.2 million people, would make an online purchase in 2012.

Online buyers in Brazil, 2010-2015:- 2010: 14.4 million (24.7% of internet users / 9.5% of population)- 2011: 18.9 million (30.0% / 12.3%)- 2012: 23.2 million (34.0% / 14.8%)- 2013: 26.4 million (36.0% / 16.6%)- 2014: 29.3 million (37.7% / 18.2%)- 2015: 31.6 million (39.0% / 19.4%)

In 2015, 39.0% of internet users, or 31.6 million people, will have made at least one purchase online, driving sales to US$26.9 billion that year. (eMarketer, January 2012)

Tuesday, March 6, 2012

www.digitalme.com.brfacebook.com/digitalmesocialmedia

Rua Luís Coelho, 340 - 6º Andar - São Paulo - 55 11 2155 1186

Tuesday, March 6, 2012