Digital Marketing This Week Episode 21 - Google Analytics Part 4: Conversations
Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior
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Transcript of Digital Marketing This Week Episode 20: Google Analytics Part 3 - Behavior
Episode 20: Google Analytics (Part 3)
Chris Mercer• Content Developer• Optimization Expert• Host of DMTW• Call me “Mercer”
Who Am I?
This Week’s Focus Topic…
www.SeriouslySimpleMarketing.com
Your Goal:
• Get ONE Idea
• Act On That ONE Idea
• Repeat!
“A Beginners Guide To Google Analytics”
(Part 3: What Actions Are My Visitors Taking?)
Why Should You Care?Because Today You’ll Discover…
• What Pages Your Visitors Viewed
• In What Order They Viewed Them
• What Pages Need Your Attention
• How To Find Leaks In Funnel
• And more…
Behavior: “What Actions Are Visitors Taking?
Overview: A Snapshot
Behavior Flow: Visualize!
Site Content: All About Pages
Site Speed: Where To Focus
Site Search: Insiders View
Events: Tracking Clicks
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
http://gaconfig.com/google-analytics-event-tracking/
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href=" http://examplewebsite.com " onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
How To Customize Event Tags
<a href=“http://examplewebsite.com">Buy Now</a>
<a href="http://examplewebsite.com" onClick="ga('send', 'event', { eventCategory: 'buy-button', eventAction: '10-offer', eventLabel: 'bottom-page'});">Buy Now</a>
No Tags:
With Event Tags:
AdSense: Integration
Experiments: Split Testing
In-Page Analytics: Click Data
What Was Your One Idea?• Event Tags?
• Landing Pages?
• Flow Report?
• Action Brings Results!
Join us for the live webinars (with expanded content), get recordings
of every episode, and have an “after show”
Q&A!
Are You A DMTW Insider?
Visit www.SeriouslySimpleMarketing.com & join free