Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia
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Transcript of Digital Marketing Strategy for Big Basket by Yash Arora and Pratik Sisodia
PRATIK SISODIAYASH ARORA
Hari Menon, VS Sudhaken, Vipul Parekh,
Abhinoy Choudhari
Online Grocery Store
Over 18000 Products
Across 26 Cities
Headquarters At Bengaluru
Website
Over 1000 Brands App on IOS & Android
Warehousing & Hyper localisation
Shipping & Delivery
Big Basket’s Website
Apps & Notification
Apps & Notifications
Blog
169649 – Likes168747 – Followers
53k tweets22.9k followers
688 posts3613 followers
• 1439 subscribers• Posts videos
weekly.• Content always
about festivals and occasions.
VS VS
Brand Big Basket Grofers Zopnow
Launch year 2011 2013 2011
Business model Inventory + Hyperlocal Hyperlocal Hyperlocal
No. of cities 26 25 9
Big Basket Grofers ZopNow
Posts per day1.1 0.4 0.1
Videos 15% 8% 0%
Photos67% 17% 100%
Average post length
169 173 46
People talking 11,592 3,636 29
Total page likes 169,319 128,449 30,426
Engagement rate 7% 3% 0%
Facebook Analysis
Source : Likealyzer
BigBasket Grofers ZopNow
Tweets53,100 28,704 3,815
Followers 22,900 25,487 3,191
Following 291 916 193
Followers ratio 78.69 27.82 16.53
Twitter Analysis
Source : Foller.me
BigBasket Grofers ZopNow
Total posts688 297 32
Followers3,615
3197249
Following243 30 73
Avg Likes92.5 37.1 29
Avg Comments0.7 2.1 12
Instagram Analysis
Source : Keyhole
Google Ads
Youtube Ads
Instagram Ads
Backlinks
Where do Big Baskets visitors come from?
Keywords for which Big Basket ranks
Suggested keywords
1). GharLeAaoBigBasket
2). DetoxWithBb
Colour Palette Typography Logo
Atlantis#a4c734
Alizarin Crimson#e5322d
Cod Gray#171717
1).Quora
2). Trusted Company
3). Mouth Shut
4). Google Play Store
5). Yahoo Answers
Why did I chose her?She has a fan following of 57kTalks about baby products
She generally talks about health, nutrition, parenting and also about activities for babies.
Benefit to my brand :-Big baskets reference can be given when talking about baby products and healthy meals.
1). Being Momma
Why did I choose him ?Has a YouTube fan following of 675007He is a fitness coach
What do these influencers talk aboutHe generally talks about fitness, health, food habits, lifestyle.
Benefit to my brand :-Can collaborate with his YouTube videos for organic food.
2). Beer Biceps
Why did I choose her Has a 60k followers on InstagramShe keeps coming up with new recipes.
What do these influencers talk aboutShe generally talks about new recipes and guides people on how to make it.
Benefit to my brand :-Big basket’s reference can be given while showing various ingredients for her recipes.
3). Archana’s Kitchen