April 10, 2023

Digital Marketing Plan 2011

MARCOM – Adecco India

April 10, 2023

Slide 2

Digi Plan Communication Channels Flowchart

Adecco India, Adecco Jobs portal & Intranet – portal redesign & SEO

Adecco India – portal redesign & SEO

B2B Email Marketing

Social Media Marketing

B2C Email MarketingSEM Marketing

• Google AdWords• Ad Networks

Mobile Marketing (alerts/notifications)

Jan 2011

Dec 2011

MARCOM – Adecco India

April 10, 2023

Slide 3

Digi Plan Monthly Breakup

MARCOM – Adecco India

April 10, 2023

Slide 4

Digi Plan ANNUAL INVESTMENTS Breakup

Digi Communication Channel INR Inv.Adecco India Portal redesign & SEO 200,000Adecco Jobs Portal creation 100,000AdeccoOne Intranet redesign (MOSS) 100,000

Email (B2C/B2B) marketing - services platform (e.g. iContact, ConstantContact)

500,000Min $1,000 X 12 = $12,000 (approx)

Social Media Marketing (SMM) 50,000 LinkedIn adverts

SEM - PPC (Google AdWords) 316,800 20 working days, Sat/Sun ads not running

20 X $30 = $600 X 12 = $ 7,200

SEM - Ad Networks (e.g. AdMagnet) 500,000 100-125 INR CPM = $2.5, 1m impressions, will take: $ 2,500

Mobile Marketing na If satisfactory, Mobile Marketing to be done.

TOTAL INVESTMENTS: INR 17,66,80017,66,800

ADECCO INDIA KRA / KPI / WEIGHTAGE / SCORE SHEET

Key Responsibility Area (KRA) Key Performance Indicator (KPI) Weightage Score

Optimize ADECCO INDIA Visibility - INDIA

Web Traffic - Unique visitors per month, Total visitors per month, Average time on site, Bounce Rate, Exit pages, Google PR, No. of pages indexed in Google, SMM page views, # of fans/followers/likes/friends

20

Optimize ADECCO INDIA Visibility - GLOBALLY

Web Traffic - Unique visitors per month, Total visitors per month, Average time on site, Bounce Rate, Exit pages, Google PR, No. of pages indexed in Google

5

Acquisition of clients (B2B Marketing Lead Generation)

Banner Impressions (CPM), No. of clicks (CTR), Forms submitted via Ad Networks, No. of actual conversions, Conversion Rate, Leads generated via email campaigns

35

Acquisition of recruitment candidates (B2C Marketing Lead Generation) No. of registrations, CVs submitted 25

Offline Support to Marcom Team Leads for Sales team, ASC support 7.5

Complimenting Marcom Activities (Advertising)

Support in event organization, collateral preparation 7.5

100

MARCOM – Adecco India

April 10, 2023

Slide 5