Digital Marketing Plan By: Kelsey Lyonnais

What Lulu’s is about• Lulu’s is an online-only boutique store

that sells affordable trendy clothes, dresses, accessories, shoes, and jewelry.

Objective• To stand out among the competitors

like Tobi and Nasty Gal and achieve a 15% increase in membership in 6 months time.

Target Audience • Lulu’s main target

audience is women ages 17 to 29 years worldwide.

• Specially we will be focusing on working-women within that age gap.

Target Audience Characteristics

• Working-women:• On a budget• Trendy• Looking for the

newest trends• Know how to use

Social Media• Are on social media

(Twitter, Facebook, Instagram, and LinkedIn)

How to reach our Target Audience

• The best way to reach our target audience is through social media.

• Lulu’s has an Instagram, Twitter, and blog that can be used as a way to reach our target audience.

• We also need to put our ads on social media sites like Facebook, Buzzfeed, Twitter, and etc.

Our competition’s ad• Our main competition is Tobi.• Tobi is the same concept as

Lulu’s but they offer their members an offer they cannot refuse and this is why we lose custumers at Lulu’s.

• Tobi offers 50% the first purchase when you become a member.

• The objective is to stand out next to Tobi.

Our Ad• Our ad needs to stand out so we need to make a

bold offer to our customers and future customers.

• The ad will offer: 75% off your first purchase when you become a member and free shipping off of every future purchase.

Where to put our ads• The most effective way to

reach our target audience and to achieve our goal is to put the ads in the right place.

• For our target audience the best place to promote our new offer and put ads on are websites like Facebook, LinkedIn, online magazine articles on Seventeen, Teen Vogue, and Buzzfeed.

Our Budget• We want to keep our budget for the

entire campaign at $30,000.• Each month $4,000 will be spent on

social media advertising and $1,000 will be spent on email advertising.

Overview• The hope is to achieve our objective in

the six month period and stay within our budget of $30,000. We hope our new ads will bring even more users to our site.