Digital Marketing Momentum by Tony Quin in Moscow
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DIGITAL MARKETING MOMENTUM PRESENTED BY THE SOCIETY OF DIGITAL AGENCIES
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Презентация с выступления Тони Квина на Российской Интернет Неделе 2009.
Transcript of Digital Marketing Momentum by Tony Quin in Moscow
DIGITAL MARKETINGMOMENTUM
PRESENTED BY THESOCIETY OF DIGITAL AGENCIES
Storytelling for Emerging Media.Storytelling for Emerging Media.
exopolis
exopolis
The voice of interactive professionals with a mission to advance the industry
through best practices, education,and advocacy.
BEST STANDARDS& PRACTICES
EDUCATINGBRANDS
WORKINGWITH SCHOOLS
ADVOCACY
THEDIGITAL WAVE
DIGITALAGENCIES
STRATEGY
CREATIVE
CONTENT
TECHNOLOGY
‣ USER EXPERIENCE‣ ANALYTICS‣ BACK END TECHNOLOGY
‣ INNOVATIVE‣ ENGAGING‣ EFFORTLESS
SPEED OFCONSUMER ADOPTION
THE CENTEROF MODERN LIFE
WORLD INTERNET PENETRATION RATESBY GEOGRAPHIC REGIONS
NORTH AMERICA
OCEANIA / AUSTRALIA
EUROPE
LATIN AMERICA / CARIB.
MIDDLE EAST
ASIA
AFRICA
WORLD AVERAGE
0% 20% 40% 60% 80%
24.7%
6.7%
18.5%
23.7%
30.0%
50.1%
60.1%
73.9%
Source: Internet World Stats - www.internetworldstats.com/stats.html. Penetration Rates are based on world population of 6,767,805,208 and 1,668,870,408 estimated Internet users for June 30, 2009.
‣ DISCOVER‣ EXPLORE‣ SATISFY
‣ WHO THEY TRUST‣ WHO THEY LISTEN TO‣ WHO THEY TELL
DIGITAL ECOSYSTEM
SOCIAL
WEBSITESMOBILE
VIDEOAPPS
‣ TIME ‣ DISTANCE‣ KNOWLEDGE
THE CONSUMERIS IN CONTROL
ACCELERATEDSHIFT TO DIGITAL
Source: Forrester’s Interactive Advertising Models, 4/09 and 10/08 (US only)
INTERACTIVE MARKETING SPEND(USD MILLIONS)
US$0
US$15,000
US$30,000
US$45,000
US$60,000
2009 2010 2011 2012 2013 2014
SEARCH MARKETING DISPLAY ADVERTISING EMAIL MARKETINGSOCIAL MEDIA MOBILE MARKETING
Source: 7.09 Forrester Research, US Interactive Marketing Forecast, 2009 To 2014
60% OF MARKETERSWILL SHIFT MONEYFROM TRADITIONAL MEDIA
SHIFTHOW WILL YOU FUND INCREASES TO YOUR INTERACTIVE MARKETING BUDGET?
COMPARED TO LAST YEARARE YOU (OR YOUR CLIENTS) SHIFTING FUNDS FROM TRADITIONAL TO DIGITAL MEDIA?
Source: Society of Digital Agencies - 2009 Digital Marketing Outlook
DIGITAL ADVERTISING / MARKETING AGENCY
TRADITIONAL ADVERTISING AGENCY
VENDOR / DIGITAL INDUSTRY SERVICE PROVIDER
CORPORATE BRAND
FREELANCER / INDEPENDENT
0% 20% 40% 60% 80%
NO SHIFT IN % OF BUDGET FOR DIGITALDIGITAL INCREASING BY 1% TO 29%DIGITAL INCREASING BY 30% OR MORE
Source: Forrester Research, US Interactive Marketing Forecast, 2009 To 2014
‣ 40% DIRECT MAIL‣ 35% NEWSPAPERS‣ 28% MAGAZINES
LOOK OUT PRINTWHICH OF YOUR TRADITIONAL MARKETING BUDGETS WILL YOU DECREASE TO FUND INTERACTIVE MARKETING?
DIGITAL AT THE CENTER
DIGITAL
OUT-DOOR
PRINTTV
SOME BRANDSSTILL DENY REALITY
EFFORTLESS
ENGAGING
USEFUL
WHAT’S HAPPENINGIN THE U.S.
SOCIALNETWORKING
MOBILE
ADOBE OPENSCREEN PROJECT
NEXT GENERATION DOTCOMS
NEW UX &FUNCTIONALITY
TOP PRIORITY IN 200950% OF SURVEY RESPONDENTS CONSIDER DIGITAL INFRASTRUCTURE, WHICH INCLUDES WEBSITES AND ONLINE TOOLS, TO BE THEIR TOP PRIORITY.
Source: Society of Digital Agencies - 2009 Digital Marketing Outlook
TOP PRIORITY
DIGITAL INFRASTRUCTURE 51.5%
DIGITAL ADVERTISING 32.8%SEARCH OPTIMIZATION 32.5%
SOCIAL NETWORKING / APPLICATIONS 26.9%MOBILE 20.4%
BLOGGING INTEGRATION 17.4%BLOGGER OUTREACH 18.1%
VIRAL CAMPAIGNS 15.8%EMAIL MARKETING 16.5%
WIDGETS 7.7%
CASE-STUDIES
‣ SOCIAL‣ DATA-DRIVEN DASHBOARDS‣ INSTALLATION‣ BRANDING‣ MOBILE
