Digital marketing for coaching institutes
Transcript of Digital marketing for coaching institutes
DIGITAL MARKETING FOR COACHING INSTITUTES
Internet . SMS . Email . Social Media
MOVE WITH THE TIMES – MARKET ON
THE INTERNET• Around 84% of parents and
students search for relevant
coaching classes on the web
and 90% out of them find best
coaching institutions online
• Combined with an annual
growth rate of 35%, coaching
classes are a lucrative market;
competition is high
• An estimated 60% of all
coaching class providers are
already online
• Regular updates matter when
the competition is stiff!!Stand out from the crowd with fresh content
GETTING ON THE INTERNET IS GOOD, BUT NOT ENOUGH…
Students and parents need information and frequent updates
Regular SMS & Email help as phones are always around these days
SMS text messages have an off-the-charts open rate of 98 percent!!
While SMS & Email are great marketing tools, we DO NOT RECOMMEND SPAM! Develop a customer/prospect friendly opt-in program across your online and offline channels before marketing
SMS IS GREAT, MULTI-MEDIA OVER SMS IS GREATER!
With the increase in internet penetration, users crave more media content, plain text messages are not sufficient
Chat applications allow video & images but are not designed for marketing
Use “SmartSMS”es to get the best of both worlds. These “SmartSMS”es are not limited by words (you can write as much as you’d like) and support all media!
BORING EMAILS ARE DEAD, NOT EMAIL MARKETING…
With ready access to emails over smartphones, people check their emails at least once a day
According to the Digital Marketing Association, Email marketing has an estimated ROI higher than 4000%!
Email converts better than social media, people spend up to 17% more when they buy
People actually like getting emails from services they’ve subscribed, key is to get them interested to subscribe
GOOD MARKETING IS MORE SCIENCE THAN ART…
“Market, Measure, Excel” is the motto when it comes to digital marketing
Digital marketing is significantly cheaper than all other forms of marketing, and the best part is that your marketing is completely measurable!
With SMS, Email & Social media analytics, you know your likely customers pretty precisely to calculate the cost of a view!
11 independent studies have shown that digital marketing ROIs are higher than
traditional print, TV and radio campaigns
GLIMRAY – A COMPLETE MARKETING SOLUTION
Upload & share courses / classes for students and
parents to view and search
Post updates over SMS, Email, Social Media about events,
changes to schedule and more
Sell additional associated items (textbooks, stationary,
equipment) digitally
Post dynamic, funny and exciting experiences in a
blog on your profile
Publish testimonials & reviews on your profile
to impress prospects
Post courses, get enquiries on them and track them to closure