Digital Marketing Essentials for MSPs

[email protected] | www.clicktecs.com | 905-286-5005Copyrights © 2014 ClickTecs. All Rights Reserved.

Marketing Essentials for Managed Service Providers (MSPs)

Jamshaid (Jam) Hashmi, CEO ClickTecsWeb: www.ClickTecs.comEmail: [email protected]

http://www.ClickTecs.com

mailto:[email protected]


• Digital Marketing isn’t about technology at all…

• Technology merely affords you increasingly diverse and relevant ways to connect with people…

Mind The Gap


• Consider for a second if your IT Guy put your firms top marketing piece together…

Hello. I’m Digital Marketing.

And I’m Technology


Marketing

Catalogues

Radio

Tradeshows

Billboards

NewspapersMagazines

Brochures

Direct Mail

TV• The Old Ways:

• Outbound (Push) Marketing


Digital Marketing

Website

SEO

Email

PPC

Video

Images

Podcasts

Social

• Digital Marketing Essentials…

• The New Normal:• Inbound (Pull)

Marketing


Website Considerations

• Johannes Gensfleisch zurLaden zum Gutenberg (1398-1468)

• Strong CTA (Call To Action) – ideally above the fold

• Include Compelling Imagery • Phone number at the top

(Tap to Call Enabled for Mobile Devices)

• Responsive Web Design • BLOG

Gutenberg Diagram


• Responsive Web Design – Fluid in Multiple View Ports

• Preferred protocol for SEO from Google

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• Responsive Web Design – Fluid in Multiple View Ports

• Preferred protocol for SEO from Google

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5 Digital Marketing Essentials for MSPs

Increase your leads by learning the basics of Digital Marketing

Learn How


Keyword

Organic SEO Results

Don’t forget about the other search engines!


Keyword

Your business can appear here and be CLICKED 12-

13% of the time!

Pro Tip:Google Display Network

Remarketing

&

RLSA (Remarketing Lists for Search Ads)


What is Remarketing?

• Remarketing allows you to reach people who previously visited your website, providing a powerful way to match the right people with the right message. E.g targeting customers who added items to the online checkout on your website but didn't complete the purchase.

• You can show them these messages as they browse related sites across the Google Display Network.

• You can also target searches closer to ZMOT when they search again (demographically or geographically) - RLSA


How does it work?

A user visits your

website and may or

may not complete an

action

Google places a

“cookie” in this user’s

browser to show they

visited your website

The user leaves your

website and navigates

through other websites

on the Google Display

Network

The “cookie” triggers

your ad to show on

these GDN sites. This

gives you another

chance to advertise to

this user


Wh

at

is

Co

nv

ers

ion

?

ConversionPurchase

Sales Lead Form

White Paper Download

Email List Sign up

Social Media Follow/Fan

Blog Comment Template

Download

Whitepaper Download

Webinar Signup

Quote Request

Social Media Share



• Increase your leads by learning the basics of Digital Marketing

Learn How

Remember This…?


October 15-17, 2014 • The Cosmopolitan • Las Vegas, Nevada

#MSPWorld • @MSPAlliance • #MSPNews http://www.mspworldconference.com/


Increase your leads by learning the basics of Digital Marketing

Start Learning Now


• Founded 2001, 10+ Years in Industry

• Head Office in Mississauga, Ontario

• Core Competencies

• International Client Portfolio

Social.

Mobile.

Site.

Search.


Questions:

Email me at [email protected]

mailto:[email protected]

Digital Marketing Essentials for MSPs

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