PowerPoint Presentation

Hello adidas!my name is lyndon; its nice to meet you

Herzogenaurach Germany09 June 2016

My Task TodayPlease prepare a 10-15 minute presentationPlease be creative in how you presentPlease select a historical digital case study from a company that you admire

AND

Tell us how the case can inspire / inform digital strategy for adidas

OKAY THEN!I accept your TASK I hope to tell you about meI hope to tell you about youI hope to tell you about us

AND

All in 10-15 minutes but its going to be 15 I think

Lyndons Case Study Choice

Fox / Marvel Deadpool - 2016Quick Facts

Budget$58 millionBox Office$772.4 millionROI13

Lets give the ROI some context

Deadpool ROI in Context

Deadpool ROI in Context Part 2

The movie, an R-Rated movie of all, outperformed the best performing categories by a ratio of 1.45

The movie, an R-Rated movie of all, outperformed the average box office hit by a ratio of 4.82

Based off an average budget of $100m

Deadpool cost $58m

Just think about that

Deadpool ROI in Context Part 3

13

AWESOME!

How did they do this?

The had a good productThey had excellent marketing

Comicon

TV - Conan

YouTube - Trailers

Social Media - Instagram

Social Media - Twitter

Facebook

Tinder

Deadpool Success Summary

A massive $135m opening weekend98% positive sentiment before film releaseVideo Likes 1.04 average is 0.2 0.6Two weeks before release; 20,000 tweets per week; on release day 90,000Moviepilot published over 1,000 articles all fan generated

Key Insights & Outtakes

Creativity and originality will always beat out mediocre work always!

Efficient integration of all channels, creates the biggest opportunities

Engagement creates demand and demand translates in to sales

Digital ties everything together; economies of scale in reach and engagement as well as distribution and sharing

LAST, but not least

be awesome to your consumers

Q&A

Lets have a chat!

Thank You