Reference:http://www.slideshare.net/happyman0709/digital-advertising-agencies-2013http://econsultancy.com/ph/blog/62344-55-of-businesses-plan-to-increase-digital- marketing-budgets-in-2013http://www.digitalstrategyconsulting.com/intelligence/2013/06/digital_marketing_in_latin_america_2013_a_snapshot_of_the_internets_fastest_growing_region.phphttp://www.digitalstrategyconsulting.com/intelligence/2013/06/latin_america_online_shopping_trendshttp://www.digitalstrategyconsulting.com/intelligence/2013/06/latin_america_online_shopping_trends_clothing_and_electronics_top_categories_for_web_shoppers.phphttp://www.gartner.com/technology/research/digital-marketing/digital-marketing-spend-report.jsphttp://www.emarketer.com/Article/Middle-Class-Leads-Mobile-Internet-Growth-Brazil/1009943

http://international.virket.com/platforms/

Digital

AgenciesmarketingThe increasing importance of technology in reaching fragmented audiences is helping digitalmarketing companies to establish a strong presence these days. It is a trend that is growing.

of marketers planto increase theirrelationships withdigital agencies in the next

12 months.

of businesses intendto increase theirdigital marketing budgets in 2013.

58%

50%

55%

Businesses outsource up to 50%of their digital marketing activities

4

Email Marketing

37%

7

Design, Developmentand Maintenance ofCorporate Website

35%

3

Mobile Marketing

45%

Analytics

36% 6

2Digital or OnlineAdvertising

46%

5

Content Creationand Management

36%

8

Social Media Marketing

34%

50%

SearchMarketing

1

The Top 8 Digital Marketing Activities Outsourced

83%of marketers said social mediais important for their business.

60%

2015

Spending on marketing analytics isexpected to increase up to 60% by 2015.

Digital Marketing Influence in Latin America

Online population grew to 147million visitors in March 2013.

147MMarch2013

Consumers spent 10 hours onlineper month on Social Networking sites.

Facebook is themost usedsocial networkin Latin America.

Wal-Mart's online visitors reached 12 million in March 2013 --- making it the fastestgaining property of the top 10 most-visitedretail websites by Latin America consumers.

12MOnlineVisitors

Online advertisingin Brazil resulted to130 billion display adimpressions deliveredin March 2013.13

0B

of Argentina's internet populationviewed online video content in

March 2013.

95%

Mexico outranked Argentina,Brazil & Chile in terms ofhaving the most number ofdigital traffic delivered bymobile phones and tablets.

of Latin Americaconsumers shopvia an online

advertisement. 35%

The total number of online shoppersin Latin America has increased up to16% in the past year. 16%

Shoppers in Brazil and Venezuela were foundto be the highest online spenders in 2012.

Almost all internetusers in Brazil areexpected to goonline throughmobile phones by2017.

The increasing importance of technology in reaching fragmented audiences is helping digitalmarketing companies to establish a strong presence these days. It is a trend that is growing.

digital marketing agency