Digital Marketing
-
Upload
iwan-suryadi -
Category
Education
-
view
110 -
download
0
Transcript of Digital Marketing
![Page 1: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/1.jpg)
Digital Marketing
Research and Business Development Division
Jakarta Futures Exchange
![Page 2: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/2.jpg)
![Page 3: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/3.jpg)
![Page 4: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/4.jpg)
![Page 5: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/5.jpg)
Paradigm Shifts
![Page 6: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/6.jpg)
Predictive & Adaptive Marketing
![Page 7: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/7.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Omnichannel Marketing
![Page 8: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/8.jpg)
“Digital” is Going Away
![Page 9: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/9.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
The Click is Going Away
![Page 10: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/10.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Growth Hacker Marketing
![Page 11: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/11.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Radical Transparency
![Page 12: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/12.jpg)
Screens
![Page 13: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/13.jpg)
Screens Everywhere
![Page 14: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/14.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Platform-AgnosticConsumers
![Page 15: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/15.jpg)
Purpose-Driven Marketing
![Page 16: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/16.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Media Fragmentation
![Page 17: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/17.jpg)
Focusing on the Why
![Page 18: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/18.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Mobile as the New Hub
![Page 19: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/19.jpg)
Real-Time
![Page 20: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/20.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Real-Time “Bidding”
![Page 21: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/21.jpg)
Real
-Tim
e So
cial
![Page 22: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/22.jpg)
Content
![Page 23: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/23.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Transmedia Storytelling
![Page 24: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/24.jpg)
International
![Page 25: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/25.jpg)
International Growth
![Page 26: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/26.jpg)
360° Marketing
![Page 27: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/27.jpg)
Copyright 2013 by Digital Marketing NOW. All rights reserved.
Sensory Exploration
![Page 28: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/28.jpg)
Summary of Trends
![Page 29: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/29.jpg)
One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives.
Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers.
![Page 30: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/30.jpg)
![Page 31: Digital Marketing](https://reader036.fdocuments.us/reader036/viewer/2022062710/55b81300bb61eb4a358b4762/html5/thumbnails/31.jpg)