Digital Marketing 2015

Benoit Duverneuil

Marketer Technologist@bduverneuilbduverneuil@gmail.com

Trends, tools and tactics

~950

companies

Shifting towards higher

quality and visual story

telling.

Content marketing takes on many

forms, such as blogs, case studies,

how-to articles, white papers,

application notes and more visual

sources like webinars, infographics,

photos and product videos.

Content

Marketing

CONTENT

MARKETING

CONTENT

MARKETING

CONTENT

MARKETING

Leverage the right tools and

cloud solutions.

A trend that you’ll see in 2015 is the

adoption of marketing automation by

businesses of all sizes.

Marketing

Automation

Mobile-friendly content and

engagement is a must.

If you don’t have a mobile strategy,

get one.

Mobile

Mobile surpassed desktop usage for the 1st time this year

New level of integration and

collaboration.

Some experts suggest SEO and

Social Media Marketing will merge

into a new discipline.

Search

& Social

Media

Paid Search continues to

dominate. Spend your

money on the right content

and platform.

While Google dominates the field.

There are several players

investigating in delivering a PPC

option that meet the needs of small

businesses.

Paid

Search

Growing in effectiveness.

Because Retargeting is growing in

popularity, the options available to

small business, marketers and

advertisers is growing.

Retargeting

Invest in Authenticity and

though leadership.

Companies need to invest in

Marketing that allow them to establish

a level of authenticity with their

audience.

Branding

Segmentation,

Personalization, Responsive

Design.

Those that shy away from email

marketing because of their own

perception that emails are a nuisance

will fall behind their competitors who

have embraced it.

Direct

Mail

On-Demand, actionable

analytics.

Marketing data will become a crucial

point in any marketing endeavor and

its acquisition will be easier and

faster.

Business

Intelligence

The rise of the Marketing

Technologist.

A marketing technologist is a hybrid

of someone who understands your

product, your customer and is a tech-

savy marketer. Get one.

Now Hiring