Digital MarketingStrategy and Research

Digital Marketing StrategyDigital Marketing is part of the new Digital Age that makes use the digital equipment we use everyday, mostly smartphones, tablets, and computers.

The ability to track in details within every step of the campaign will enable the users to rise the KPI and put the campaign budget to an optimal use.

Today’s Menu

255.461.124Indonesian Total Population

37%Penetration

95,867,646Mobile Broadband Subscription

INDONESIA

Salam Kenal!My name is Patra Ramadana

I am a Digital Marketing specialist!

This proposal is my current research study on Openrice products. I hope it will make your day. Cheers!

Knowing the Competitors

Open Rice IDOpen Snap

Zomato ID user Qraved

App Store 5.5k 37k 7k

Play Store 51k 880k 14k

Web session / month 420k 464k 300k

via : alexa.comzyo.net

similarweb.com

Knowing the Competitors

via alexa.com

Knowing the Competitors via alexa.com

“To make the Openrice app the main

brand for Indonesians use, every time they think about food and eating out

1.Social Media

This is the most important factor of SEO

today, especially in Indonesia

Facebook

▧ Active Fan Page▧ Banner Campaign▧ Retargeting▧ Custom Audience

Facebook app currently has 1.3 billion app downloaded only for Android and iOS combined

Twitter

▧ Gain followers▧ Share contents▧ Work with media▧ Work with buzzer

Twitter app currently downloaded 350 million times in Android and iOS combined

Instagram

▧ Gain followers▧ Share contents▧ Work with media▧ Work with buzzers

Instagram app currently downloaded 530 million times in Android and iOS combined. Instagram is now really happening in Indonesia

2.Keywords

The key factor to conversion

Keyword Research

Basic Keyword

Test Keyword

Set Value

Keywords :

▧ Restoran▧ Cari Restoran▧ Promo restoran▧ Diskon restoran

murah▧ Info diskon restoran

murah

Google Search Engine Marketing

Google Adwords

SEM with Pay Per Click from Google. Determine keywords that we are willing to pay to drive the users downloading the app

Google Display Network

Cheaper service from Google that displays Openrice app in a certain type of users we are targeting

Youtube

Using video to educate as well as lure in potential customer in a matter of seconds.

3.Backlink

Getting the quality inbound

Website Backlink

Directed to your website, the number of backlinks are the indication of the popularity of the website. Important for SEO, search engine will calculate the relevance of a site to a keyword

Going ViralHow to make the best restaurant

application and change the Indonesian eating habit?

4.

Useful

Activities

TransparencyEffortless

Rewarding

5 Factors forGoing Viral

5.Database Marketing

Getting the word around fast

Database blast

e-mail Marketing

Customer Relation Module

SMS Blast

Telco Daily Content Blast

Mobile AdsSMS Blast

Digital Marketing Overview

Paid CampaignGoogle Adwords, Google Display Network, Youtube

AffiliateWorking with affiliate platform which will lead a better conversion. Publisher includes food bloggers and media

Non Paid CampaignBanner trading, Promotions with local restaurants, Social Media (FB Fan Page, Instagram, Twitter)

PartnershipsHave a relationship with numerous local food product, food community, and telecommunication company, or other company with huge database

Get ViralWith Research and Development team, bringing the best ideas of marketing and development to get the ideal app

AnalyticsA/B test with all campaign and content, set the most efficient way to get conversions.

Research and Development

Research and development is part of the Digital Marketing Strategy, in which A/B testing will get us the ideal data in how to gain the maximized output.

6.

OpenRice App

Downloads :

iOS - 5.5k

Android - 51k

R & D Note :

1. Needs to be in bahasa2. More content at home3. More local content/

review/ pics4. Need less effort to sign in5. Slow loading time6. Need info on Open Snap

Place your screenshot here

Place your screenshot here

OpenSnap App Downloads :

iOS - 3.9k

Android - 510k

R & D Note :

1. Needs to be in bahasa2. Two different app is less

usability, needs to be combined with Openrice app

3. Need efficient design4. Need more pictures5. Database not connected

Place your screenshot here

openrice.co.idVisit/ month : (no data)

Indonesian rank : 515.214

R & D note :

1. Database not connected2. Needs to be in total bahasa3. Further Development on SEO

Changing the Indonesian

way of dining!

KPI by Jan 2016

Open Rice IDOpen Snap

Zomato ID user Qraved

App Store 50k (5.5k) 45k (37k) 10k (7k)

Play Store 1M (51k) 950k (880k) 25k (14k)

Website 550k (420k) 500k (464k) 350k (300k)

Action Details

GoogleAdwords

Social Media SEO Affiliate Telco Total

Web Campaign 30000 10000 10000 10000 1000000 1060000

App Campaign 10000 10000 10000 10000 1000000 1040000

Terima kasih!

Any questions?

You can reach me at:redninja354@gmail.com