Digital Makeover 50+
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Transcript of Digital Makeover 50+
Digital Makeover Age 50+Use Social Networking to
Demolish Age Stereotypes
Digital Makeover Age 50+
Digital Makeover Age 50+
The bad news
23 consecutive months of job losses
20+% true unemployment in Oregon, 15+% nationally
Unemployment for Boomers longer than for other age groups
Digital Makeover Age 50+
The good news
Manpower survey on hiring: 6% uptick in Q1 of 2010
Lots of free or low cost tools
Growing job opportunities in mobile and contract work
Demographics: Your age as an advantage
Digital Makeover Age 50+
What it is: A Working Definition
Using social
networking to
create and
promote your
personal brand
Digital Makeover Age 50+
Perception vs. Reality
Technophobe?
Technophile?
Digital Makeover Age 50+
Dumb Posts Create Digital Dirt
Job Search Performance Dashboard
Age 50+ Digital Makeover
0
10
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30
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50
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Job Boards = 1% to 4%
Hidden Job Market = 20% to 60%
Digital Makeover Age 50+
Screen
Interview &
Reference Check
Why it Matters: Job Search, Career Management, Encore Careers
Key Touch PointsDigital Makeover =
+ Professional
Reputation
Hire
Profile
Digital Makeover Age 50+
45% of employers currently search social media
sites to research job candidates (up from 22%
last year)
Mobile technology and social networking have
shifted the whole job search paradigm
The LinkedIn Profile is the resume of
the future
It’s Important ‘Cause…
Digital Makeover Age 50+
Your Profile =
Energized
Relationships
Value to Network
Your Focus
Communciate your brand to colleagues, prospective employers, partners and others in your personal/professional network
Cultivate smarts, dynamic interchange, growth and contribution
Connect with an expert, YOU!
Viral distribution
Change how you connect with your network and the world
As an expert, you are driven to: Perform, Partner, Lead
You digitally engage your contacts and professional community
Brand Message Architecture
Create Your BrandGet Your
Toolkit
Implement
Your Digital
Makeover
Age 50+ Digital Makeover
Aim for results
Digital Makeover Age 50+
Personal Website
Get high Google Page Rank for your personal brand
Aggregate all your social networking sites
Use real photographer for your photo (no cell phone photos!)
Digital Makeover Age 50+
Leading professional social network
You have to be here!
Use real photographer for your photo
Build contacts but don’t invite people you don’t really know
Digital Makeover Age 50+
LinkedIn Jobs and Twitter
Find jobs in LinkedIn
Twitter – Micro-blog, rapid growth
Both accessible via PC, laptop or SmartPhone
Digital Makeover Age 50+
Blog
Enhance your visibility with recruiters, hiring managers
Build credibilty in your profession
Regularly update with content
Can auto-tweet your blog posts
Digital Makeover Age 50+
Cross-Feeding Your Network
Personal Website
Face-to-Face
Blog
You
Digital Makeover Age 50+
Achieving Critical Mass in Your Social Network
50 to 75 success friends, former colleagues
Digital Makeover Age 50+
Checking Results
Top of
the fold!
Digital Makeover Age 50+
Checking Results
Digital Makeover Age 50+
Here’s your checklist
Get a digital photo headshot from professional photographer
Set up accounts on social networking sites
Set up Google Alerts
Examine your digital reputation in Google and bing
Digital Makeover Age 50+
Here’s Your Checklist
Buildout and update your profiles on social networking sites
Get your domain name and personal website
Measure your results on Google Analytics
Get a blog or comment on someone else’s blog
Digital Makeover Age 50+
Months 1-3
Search for and clean-up digital dirt
Secure your personal domain name
Get a personal website
Go with LinkedIn, consider blogging, Twitter and other
social networks
Months 3-6
Build up your profile
Automate content publishing process
Tweak SEO for visibility in Google, etc.
Monitor your progress in Google, Google Alerts
Your Bridge to Success: 6 Month Digital Makeover
Greater Brand Awareness Increased Brand
Integration
Making
Progress
Future
State
Present
State
First 3 Months Second 3 Months
Digital Makeover Age 50+
Questions/
Comments?
Digital Makeover Age 50+
BoomerCompass, LLCNew Directions in Career and Talent Management
WEB: www.boomercompass.com
BLOG: www.boomercompass.com/blog
TWITTER: twitter.com/boomercompass