Digital Leaf goes to Frankfurt 2012

11/6/12 Turning over a new (digital) leaf | The Frankfurt Book Fair Blog

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FRANKFURT BOOK FAIRIs it October already? What are the current hot topics? What does theclassroom of the future look like? And the lecture hall?Our Blog revolves around the Book Fair, providing a preview and setting the mood. Andconveying a real live feeling during the five days of the Fair in October. What is guaranteedis a brief taste of the approximately 3,000 events covering hundreds of subjects.

Turning over a new (digital) leafFrankfurt first-timers digitalleaf couldn’t be happier.

The digital start up that specialises in children’s apps

and books – and also develops apps for other

publishers – is enjoying the best fair it could have

hoped for. ”It’s been fantastic,” said co-founder Neil

Jeffries (left). ”We’d been to Bologna and London

before, just to have a look and talk to people, but we’d

never been to Frankfurt or had a stand. We were

really just coming to launch ourselves and to see if we

can sell North American rights in our titles, and find a

distributor in South Africa. But passing traffic has led us in all sorts of happy, unexpected directions. We’ve

been discussing Turkish rights in one of our titles and a South African publisher wants us to develop three

apps for them – all of which is great.”

The South-west London-based start-up, which began life in April 2011, as yet only has a small number of

titles, produced as apps, ibooks and printed books, but already seems to be punching above its weight. In

fact, it is so confident that it has even brought one of its authors, Anita Pouroulis (pictured) to the Fair as well.

Despite the problems of discoverability on the app store, one of its titles was picked in the UK Daily

Telegraph‘s list of top children’s apps, and very shortly all the apps will be available on Android too.

Jeffries background is in digital children’s marketing, while his co-founder Dustin Brooks (above, right) used

to be a copywriter for children’s media and now uses his social media skills to counter the discoverability

problem. UK bookshop sales is being handled by Gillian Hawkins, a name familiar to many in the UK. And as

to starting in a recession, Jeffries brushes it aside. ”The last 12 months has been very good – we’re enjoying

ourselves.”

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11 October2012

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