DIGITAL LEADERSHIPEric Sheninger

The Pillars of Digital Leadership

1. Communication

‘No longer static, one-way methods

such as newsletters and websites

suffice…..discussion through various

free social media tools.’

The Pillars of Digital Leadership

2. Public relations

• ‘If we don’t tell our story, someone

else will, and more often than not,

another’s version will not be the one

we want told…build positive public

relations through social media.’

The Pillars of Digital Leadership

3. Branding

• ‘…leverage social media tools to

create a positive brand presence that

emphasizes the positive aspects of

school culture.’

The Pillars of Digital Leadership

4. Student Engagement

• ‘…schools should reflect real life and

allow students to apply what they have

learned through the use of the tools

they are using outside school…

communication, collaboration,

creativity....’

The Pillars of Digital Leadership

5. Professional Growth

• ‘Leaders can form their own Personal

Learning Networks…access the latest

trends, research and ideas’

The Pillars of Digital Leadership

6. Opportunity

• ‘…leverage connections made through

technology such as acquiring

donations or resources, authentic

learning experiences…’

Shepparton High School

• Twitter https://twitter.com/followers

• User Name: SheppartonHS

• Password: SHS8320 - inewsletter

• https://www.facebook.com/SheppartonHighSchool?ref=bo

okmarks - inewsletter

• Tiqbiz – Newsfeed, absences, uniform, contact details,

newsletter

• Webpage – currently being updated

• audience future students, parents, staff

• Youtube channel – to

dohttps://www.google.com.au/webhp?sourceid=chrome-

instant&ion=1&espv=2&es_th=1&ie=UTF-

8#q=you%20tube%20shepparton%20high%20school

• http://www.youtube.com/watch?v=VEdXSAg3Lcc

• Eric Sheninger

• http://esheninger.blogspot.com.au/

• http://ericsheninger.com/esheninger?sid=28